Related Products
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15mm Pop ups
£7.07 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hoobaits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe and effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
- First stage: Infusion with our in-house amino acid, feed-inducing stimulant
- Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
- Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
- 15mm pop-up
- Ultra buoyant
- 3-stage high-pressure vacuum infusion process
- Contains our proprietary 100% soluble amino acid feed stimulant
- Creates a pH shift for additional attraction
- Fully infused to the core with premium-grade flavour enhancers (more info here)
- High attract with prolonged leakage effect
- Slight liquid formulation dusting on some baits
- Not your average hook bait; crafted through an extremely time-consuming infusion process
- Rubberized, user-friendly texture compatible with bait needles
- Approximately 60g per pot, containing roughly 50 baits
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Anchovy Concentrate
£2.29 – £136.66Price range: £2.29 through £136.66 Select options This product has multiple variants. The options may be chosen on the product pageAnchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Green Lipped Mussel Extract (De-Fatted)
Rated 5.00 out of 5£3.99 – £6,049.99Price range: £3.99 through £6,049.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageThe attraction value of Green Lipped Mussel Extract cannot be over stated. Inclusion rates vary from 1% upwards, with great results being achieved at higher levels. The attraction properties from this green lipped mussel can be used on their own to supply a natural aroma. With this green lipped mussel being de-fatted only the oil (fat) content has been reduced so that all the amino acids, proteins, vitamins and minerals are still available and actually become more accessible/digestible to the fish.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
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Pure NHDC Sweetener Powder
£12.49 – £249.99Price range: £12.49 through £249.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
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Betaine Anhydrous (Natural)
Rated 5.00 out of 5£4.16 – £549.99Price range: £4.16 through £549.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBetaine Anhydrous is the natural version which is widely used in the human food, animal food and aquaculture industry. Betaine is not only highly attractive it also has great nutritional and palatability properties to foods and baits. Betaine Anhydrous forces induced heavy feeding and can be added to all baits, boilies, groundbaits, base mixes, spot mixes and pellets.
Being totally water soluble lends its self to being used in liquids.
Also simply wet your hookbaits and then dip them in betaine, or sprinkle over frozen boilies, as they thaw it draws this highly attractive soluble powder in to the baits.
Recommended inclusion level is up to 2% – 20g kg base mix.
Recommended inclusion level in liquids 20g per L
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Citric Acid (Food Grade)
£2.80 – £999.99Price range: £2.80 through £999.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageCitric Acid is an odourless, crystalline powder it has been used in bait manufacture for decades. It is used across the human food industry as a preservative and is also used to stabilise colours. It is a highly stimulatory additive for carp/cyprinids, also enhances fruity flavours.
It is best to dissolve the citric acid in warm before adding to your eggs, remember to stir well once added.
Recommend inclusion level is up to 0.5% – (5g) per kg base mix. Remember using too much will make the bait repellant.
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Ultimate Creamy Nut Stick & Bag Mix
£6.24 – £87.49Price range: £6.24 through £87.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quality ingredients and additives available. This mix has been crammed with a variety of mixed nuts, roasted peanut meal & soluble peanut protein flour adding instant attraction, if this isn’t enough we have also added a variety of premium grade yeast powders.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. Our new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
- Mixed nut meals
- Roasted peanut meal
- High % of peanut protein
- In-house blend of yeast products
- In-house blend of spices
- In house bait boost powder (View Here)
- In house blend of high end milk proteins
- Ground pellet powder
- Newly sourced feed stimulants
- Betaine
- Kermaine HD Powder
- In-house blend of sweeteners & enhancers
- Himalayan rock salt
- Crushed hemp seed
- Mini ultra mix pellets
- & more ( over 25 ingredients included)
Cost per kg
- 1kg – £7.49/kg
- 5kg – £6.49/kg
- 20kg – £5.25/kg
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Bloodworm Pellets
Rated 5.00 out of 5£3.99 – £1,500.00Price range: £3.99 through £1,500.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBoosted Bloodworm Feed Pellets
We’re proud to introduce our newly formulated Boosted Bloodworm Feed Pellets, developed to our exact in-house recipe and produced to the highest standards. After extensive development and sourcing of premium-grade ingredients, we’ve created a pellet that delivers both exceptional attraction and outstanding nutritional value.
These pellets are truly unique, with all key ingredients incorporated directly into the finished pellet—not simply coated on the outside. This ensures consistent leakage, maximum effectiveness in the water, and long-lasting attraction.
Premium Ingredients Included
Our bespoke formulation contains a carefully selected blend of high-quality components:
- Pure blood powder (for natural attraction and rich, dark colour)
- Premium LT-94 fishmeal
- Selection of high-quality yeast powders
- Blend of milk powders
- Sweeteners for enhanced palatability
- Salmon oil for added energy and attraction
- Our in-house amino acid supplement – Megamino
- Bloodworm flavour enhancer – View here
- Bait boost powder – View here
Engineered for Performance
We’ve gone to great lengths to ensure these pellets stand out from anything else currently available. The inclusion of pure blood powder gives the pellets a distinct darker appearance, while also boosting their natural appeal. Combined with premium fishmeal, soluble amino acids, hydrolysates, oils, and in-house additives, this creates a highly stimulatory feed source that fish find difficult to ignore.
Unlike many pellets on the market, which rely on external coatings, our Boosted Bloodworm Pellets are fully infused throughout. This means consistent release of attractants from the moment they hit the water, maintaining effectiveness over time.
A New Favourite in the Making
These one-of-a-kind pellets are something we’ve been incredibly excited to develop and bring to our customers. Built using the same passion and attention to detail as all our products, we’re confident they will quickly become a firm favourite—alongside our newly formulated Pure GLM Pellets.
If you’re looking for a pellet that combines premium nutrition with unrivalled attraction, this is it.






Full Fat GLM Powder
£9.16 – £1,175.00Price range: £9.16 through £1,175.00
Full Fat GLM Powder
Description
We are now extremely happy to be able to offer this pure full fat green lipped mussel powder, something we have been asked for more times than we can remember. This pure full fat version offers all the nutrient-rich natural oils alongside the highly attractive, very potent meaty shellfish aroma. This fantastic addictive is packed full of essential amino acids and contains a protein content in excess of 60%, This has been sourced from the leading producers in New Zealand, there isn’t a higher quality available.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
Additional information
100g, 250g, 1kg, 2.5Kg, 5kg, 25kg
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Yellow Standard Dye (E102)
Yellow food grade colouring for adding to mixes.
Premium Shrimp Hydrolysate – NEW (Thicker & Darker In Colour)
*Our newly sourced shrimp hydro is very very thick and darker in colour, not to far away from being paste.
Our premium shrimp hydrolysate has been formulated using 100% shrimp. This newly sourced shrimp hydrolysate is a much thicker liquid but still ultra soluble, much darker in colour with an extremely strong aroma. Yet another hydrolysate liquid we have been lucky enough to source from the leading global manufacturer of premium functional hydrolysates in liquid and powder form. This world wide multi-billon pound company produce only the best nutritional and extremely attractive hydrolysates available. This absolutely outstanding ultra soluble hydrolysate is packed with free form amino acids and also offers great palpability which in turn gives a much higher feed intake.
These premium hydrolysate liquids go through an intense 5 stage process, where carefully selected natural enzymes are used to completely break down the protein into single amino acids, creating an ultra soluble and palatable hydrolysate. A good way to check the quality of the hydrolysate is to mix it in water. The hydrolysate should fully dissolve, leaving no deposits sitting at the bottom, once settled.
Great multi-range product, useful for spod/stick/base mixes/animal feeds etc.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid hydrolysate’s have been sourced from the leading global manufacturer of premium functional hydrolysates in liquid and powder form. Allowing us to offer only the best premium hydrolysate products available in the world.