Related Products
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Liquid Dyes (Highly Concentrated)
£3.32 – £104.16Price range: £3.32 through £104.16***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe are now happy to offer a selection of highly concentrated liquid dyes. Great for using with our cloudy liquid, all types of hook baits, dead baits and so on. We now also offer 30ml concentred flavour booster/samples allowing you to create your own desired attractive favoured dye. These can also be diluted with water (made weaker) due to being highly concentrated.
Available in 100ml squeezy bottles with twist lid, 1L jerry cans & 5L jerry cans.
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Pure NHDC Liquid Sweetener
£4.16 – £166.66Price range: £4.16 through £166.66***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageThis fantastic Pure NHDC liquid sweetener is a fantastic addition to any bait or liquid formulation. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 5 – 10ml per kg base mix.
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12mm Pop Ups
£7.07 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
- First stage: Infusion with our in-house amino acid, feed-inducing stimulant
- Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
- Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
- 12mm pop-up
- Ultra buoyant
- 3-stage high-pressure vacuum infusion process
- Contains our proprietary 100% soluble amino acid feed stimulant
- Creates a pH shift for additional attraction
- Fully infused to the core with premium-grade flavour enhancers (more info here)
- High attract with prolonged leakage effect
- Slight liquid formulation dusting on some baits
- Not your average hook bait; crafted through an extremely time-consuming infusion process
- Rubberized, user-friendly texture compatible with bait needles
- Approximately 60g per pot, containing roughly 95 baits
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Tutti Fruity Concentrate (Newly Sourced)
£2.16 – £116.66Price range: £2.16 through £116.66 Select options This product has multiple variants. The options may be chosen on the product pageThis tutti fruity flavour is incredibly popular and requires no introduction and is possibly the most successful label ever used in carp baits. It has proven to be a successful flavour for many many years.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Yellow Iron Oxide (E172)
£7.49 – £174.99Price range: £7.49 through £174.99 Select options This product has multiple variants. The options may be chosen on the product pageYellow Iron Oxide Dye (E172) food grade & feed permitted colouring for adding to mixes.
- Recommended inclusion levels are 5-40 g/kg. Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour).
- This dye is N0n-Soluble.
- E172 Yellow iron oxide dye is Permitted for feed purposes.
- All our powdered colours are of the highest quality/grade available on the market.
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Strawberry Concentrate – NEW
£2.60 – £169.98Price range: £2.60 through £169.98 Select options This product has multiple variants. The options may be chosen on the product pageThis strawberry flavour has a soft fruit aroma it has always been regarded as a favourite effective fish catching additive. It gives baits a smooth but slightly citrus flavour and aroma that performs very effectively throughout the year. It has proven itself to many anglers for many years .
Recommended inclusion levels are 6-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Squid & Octopus – (Old School) Concentrate
£2.58 – £179.16Price range: £2.58 through £179.16 Select options This product has multiple variants. The options may be chosen on the product pageOld School Squid & Octopus Concentrated flavour. We have managed to source an old school squid & octopus flavour used many years ago, bait makers in the know take one sniff and know exactly which squid & octopus it is.
Recommended inclusion levels are 2-5ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 3 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG Based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Caviar Concentrate
Rated 5.00 out of 5£2.42 – £251.66Price range: £2.42 through £251.66 Select options This product has multiple variants. The options may be chosen on the product pageThis caviar flavour is one of the all time classic carp flavours.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.



Red Iron Oxide (E172)
£7.49 – £174.99Price range: £7.49 through £174.99
Red Iron Oxide (E172)
Description
Red Iron Oxide Dye (E172) food grade & feed permitted colouring for adding to mixes.
Additional information
100g, 250g, 1kg, 5kg
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Trout Meal
Our new Trout Fishmeal has been carefully selected to deliver excellent nutritional value and digestibility, making it a superb choice for all bait and feed formulations.
With a crude protein content of 65%, this quality trout meal provides a highly available amino acid profile to support optimal nutrient uptake and utilisation. The balanced protein fraction allows carp to efficiently convert nutrients, helping to promote sustained feeding and long-term attraction.
Naturally palatable and food-rich, this Trout Fishmeal is an excellent option for anglers looking to formulate a high quality fishmeal bait with strong natural appeal and reliable performance.
Recommended inclusion level: up to 40% (400g) per kg base mix.
Typical Analysis:
Crude Protein: 65%
Crude Lipid: 8% max
Moisture: 4%
Kingfisher Red
KINGFISHER RED is a product the market has been awaiting for a very long time. Uniquely formulated, Kingfisher Red is the culmination of extensive experience arriving at a product specifically formulated soley as a high performance hook bait attractor.
KINGFISHER RED is more than just a bait additive. A complex formula with distinctive flavours and aroma, this is a highly flexible ingredient for use in a wide range of hookbait only applications. KINGFISHER RED is a powerful attractor that will ensure great results when applied to any number of standard and non-standard applications. If you are familiar with similar high grade additives, you will soon feel at home with KINGFISHER RED in terms of application and performance whilst leaving money in your pocket.
Recommended inclusion level is up to 20% (200g) per kg base mix for hookbaits only.