Related Products
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Anchovy Concentrate
£2.29 – £136.66Price range: £2.29 through £136.66 Select options This product has multiple variants. The options may be chosen on the product pageAnchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Ultra Spicy Amino & Betaine Booster
£7.07Original price was: £7.07.£5.41Current price is: £5.41.***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product page*New & Improved. We have now added our newly sourced 100% soluble feed stimulants (mixed in-house). Over the last few years we have sourced many, many premium quality products from all over the globe, which not only allows us to offer these fantastic products to our customers but also create our own premium formulations & mixes.
Our Amino and Betaine boosters have been formulated to boost all types of hookbaits. This ultra spicy booster has an extremely hot kick to it mixed with subtle spicy flavours. These boosters have also been formulated on the thin side to allow the liquid to soak in to the hookbaits.
CONTAINS
- Betaine & DMPT liquid.
- Newly sourced feed stimulants
- In house blend of chilli products.
- In house blend of amino acids and feed stimulants.
- Subtle Flavouring.
Great for soaking all types of hookbaits.
PVA friendly.
Available in 50ml and 100ml bottles.
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Match Zip Sweatshirt
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Bloodstorm & Squid Meal Groundbait
£3.66 – £114.57Price range: £3.66 through £114.57***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
- Pure blood powder
- Squid Meal
- Kingfisher Red (Natural)
- Ground bloodworm pellet powder
- In house blend of milk proteins
- Mixed ground pellet powder
- Ground particle powder
- Betaine
- Newly sourced feed stimulants
Also
- High in protein
- Rich in valuable food source
- Great for F1’s, carp, bream, tench, barbel
- Packed with attraction & feed stimulants
Cost per kg
- 1kg – £4.40/kg
- 5kg – £3.40/kg
- 20kg – £2.63/kg
- 60kg – £2.29/kg
Tips
- Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
- We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
- 1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
- Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
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Pure NHDC Sweetener Powder
£12.49 – £249.99Price range: £12.49 through £249.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
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Squid Concentrate
£2.29 – £308.33Price range: £2.29 through £308.33 Select options This product has multiple variants. The options may be chosen on the product pageThis squid flavour has a very potent fish aroma, another distinctive aroma you most definitely won’t forget.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Active Hydro Wheat
Rated 5.00 out of 5£4.49 – £974.99Price range: £4.49 through £974.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product page*Newly sourced & improved, highest quality available, Hydro Wheat (Protein level 31-33%).
Active Hydro Wheat is a similar product as Active CSL with it being produced in the same steeping process. Hydro Wheat has a higher sugar/carbohydrate content than CSL, hence higher enzyme activity in this liquid, making it extremely attractive.
This is a pure product no acids or stabilisers have been added to stop it fermenting. Therefore we recommend this product is stored in a refrigerator to keep it cool.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
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Cocoa Powder
£13.49 – £949.99Price range: £13.49 through £949.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageCocoa Powder Light Brown – 10–12% Fat
Light Brown Cocoa Powder is a premium-grade, alkalised cocoa powder manufactured from carefully processed cocoa beans. With a cocoa butter content of 10–12%, it offers a smooth, classic cocoa profile alongside a light-to-medium brown colour, making it an extremely versatile ingredient for use within boilie, groundbait, stick mix and spod mix formulations.
Unlike natural cocoa powder, this product has been alkalised (Dutch processed) to reduce its natural acidity. This produces a smoother, more rounded cocoa taste and aroma while giving the powder its consistent light brown appearance.
The fine particle size allows it to disperse evenly throughout dry mixes, making it particularly useful where a consistent cocoa profile and colour are required throughout the finished bait.
With its distinctive chocolate aroma and palatability, cocoa powder works particularly well alongside milk proteins, birdfoods, nut meals, biscuit meals and sweet or creamy flavour profiles. It can also be incorporated at lower levels into fishmeal-based formulations to add another layer to the overall taste and aroma profile.
Key Features
- Premium alkalised cocoa powder
- 10–12% cocoa butter/fat content
- Fine light brown powder
- Smooth, rounded cocoa taste and aroma
- pH: 6.8–7.2
- Excellent fine particle size and dispersion
- Particularly suited to sweet, creamy, nut and birdfood formulations
- Can be used in boilies, groundbaits, stick mixes and spod mixes
Recommended Inclusion Rate
Boilie & Base Mixes: 2.5–10%
Groundbaits / Stick & Spod Mixes: Use as required depending on the desired aroma, taste and colour.
We recommend starting at the lower inclusion level and increasing gradually to suit your formulation. As with any powdered ingredient, higher inclusion rates can alter the binding, texture and rolling characteristics of a base mix.
Technical Specification
Appearance: Fine light brown powder
Flavour: Typical cocoa
Odour: Typical cocoa
Fat Content: 10–12%
pH: 6.8–7.2
Moisture: 5% maximum
Fineness: Minimum 99.5% below 75µm
Pack Size: 25kgStore in a clean, cool, dry and well-ventilated area, free from foreign odours and away from direct sunlight.
For optimum storage, the manufacturer recommends temperatures below 20°C and approximately 60% relative humidity.
Shelf Life: Up to 24 months from production when stored under the recommended conditions.
Intended for incorporation into animal/fish feed.




Flavour Enhancers
£4.33 – £4.57Price range: £4.33 through £4.57
Flavour Enhancers
Description
We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
Additional information
Bloodworm, Blueberry & Mulberry, Cheesy Garlic & Chilli, Sweet Creamy Nut, Fruit Sense +, GLM & Krill, Marine, Meaty Liver, MSB, Ocean +, Old School Squid & Octopus, Pineapple, Scopex Marine, Spicy Crab & Cheesy Garlic, Spicy Pepparami, Sweet Squid, Sweetcorn, Tigernut, Tutti Fruity