Related Products
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Fluoro Pink Bait Dye (Hi-Vis)
Rated 5.00 out of 5£4.99 – £33.33Price range: £4.99 through £33.33 Select options This product has multiple variants. The options may be chosen on the product pageThis powerful hi-viz pink fluorescent colour is perfect for creating hi-viz hook baits. This dye is a non-soluble powder so provides a much longer lasting colour once in the water.
Recommended inclusion amount is up to 40g per 1kg pop up mix.
Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour), you may have to remove dark ingredients from your mix to achieve your required colour.
All our powdered colours are of the highest quality/grade available on the market.
This Dye is not for fish consumption and should only be used to produce hookbaits which will not be digested.
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Fluoro Orange Bait Dye (Hi-Vis)
Rated 5.00 out of 5£4.99 – £33.33Price range: £4.99 through £33.33 Select options This product has multiple variants. The options may be chosen on the product pageThis powerful hi-viz orange fluorescent colour is perfect for creating hi-viz hook baits. This dye is a non-soluble powder so provides a much longer lasting colour once in the water.
Recommended inclusion amount is up to 40g per 1kg pop up mix.
Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour), you may have to remove dark ingredients from your mix to achieve your required colour.
All our powdered colours are of the highest quality/grade available on the market.
This Dye is not for fish consumption and should only be used to produce hookbaits which will not be digested.
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Match Fishing Hoodies
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Aniseed Oil
£6.66 – £37.49Price range: £6.66 through £37.49 Select options This product has multiple variants. The options may be chosen on the product pageAniseed oil has a very distinctive and recognisable aroma. Due to the distinctive essence of this oil, once baits containing it are established they can be extremely successful, making it a terrific addition to long term food bait applications.
Can be added to anything from a particle mix to a boilie mix.
Recommended inclusion levels for this essential oil are 2 drops up to 2ml per kg base mix.
Please note: Pure aniseed oil will congeal/freeze at reasonably low temperatures so may require warming in the colder months before use.
All our food grade essential oils are 100% natural, without any artificial ingredients. They are the highest quality available on the market..
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Pellet Wafters
£7.07 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
- First stage: Infusion with our in-house amino acid, feed-inducing stimulant
- Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
- Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
- Available in a 12x15mm & 10x12mm wafter
- Come in light brown, medium brown & black colour
- Flavoured with our in-house marine flavour enhancer
- Ultra buoyant
- 3-stage high-pressure vacuum infusion process
- Contains our proprietary 100% soluble amino acid feed stimulant
- Creates a pH shift for additional attraction
- Fully infused to the core with premium-grade flavour enhancers (more info here)
- High attract with prolonged leakage effect
- Slight liquid formulation dusting on some baits
- Not your average hook bait; crafted through an extremely time-consuming infusion process
- Rubberized, user-friendly texture compatible with bait needles
- Approximately 60g per pot, 12x15mm – 60 baits / 10x12mm – 125 baits
- Colours mixed evenly / 12x15mm roughly 20 of each colour / 10x12mm roughly 40 of each colour
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Squid & Octopus – (Old School) Concentrate
£2.58 – £179.16Price range: £2.58 through £179.16 Select options This product has multiple variants. The options may be chosen on the product pageOld School Squid & Octopus Concentrated flavour. We have managed to source an old school squid & octopus flavour used many years ago, bait makers in the know take one sniff and know exactly which squid & octopus it is.
Recommended inclusion levels are 2-5ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 3 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG Based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Shellfish Concentrate
£2.24 – £124.99Price range: £2.24 through £124.99 Select options This product has multiple variants. The options may be chosen on the product pageShellfish Concentrate flavour. We have been lucky enough to source an outstanding well know shellfish flavour used by many, years ago.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Cloudy Liquid
£4.99 – £158.32Price range: £4.99 through £158.32***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe are happy to be able to offer the base liquid that is used widely in the fishing bait industry to create a hazy, foggy cloud. This liquid will disperse vertically through all the water layers creating a cloud of attraction throughout your swim.
We have left enough room in each squeezy bottle for you create your very own unique cloudy liquid. Simply add your own chosen liquids and flavours and shake well. We now offer all of our concentrated flavours in 30ml booster/sample bottles which allows you to create any flavour liquid you desire. For colouring we now also offer a selection of liquid dyes (highly concentrated) which can simply be added to the cloudy liquid until you achieve your own desired strength. You can also add many other liquids, the options are endless, please check all of our Amino & Betaine booster’s out along with the wide range of liquid food’s and hydrolysates we supply.
Happy formulating, tight lines.
Recommend flavour Inclusion: 10 drops being the lower inclusion & 4ml being the higher inclusion (For an 80ml bottle) . We recommend using a 5ml syringe and slowly adding until you achieve your desired strength. These are recommendations, more can be added if you feel the need.
Great multi-range product, Simply coat pellets, hook baits, boilies, stick mixes and so on.
Available in 40ml & 80ml squeeze bottles, along with 1L, 2.5L & 5L top up bottles.




Yellow Iron Oxide (E172)
£7.49 – £174.99Price range: £7.49 through £174.99
Yellow Iron Oxide (E172)
Description
Yellow Iron Oxide Dye (E172) food grade & feed permitted colouring for adding to mixes.
Additional information
100g, 250g, 1kg, 5kg
Recently Viewed Products
Ultimate Bait Boost Powder
Our Ultimate Bait Boost Powder has been carefully formulated using our proprietary in-house bait boost additive. Starting with our premium bait boost powder as the base, we have incorporated a wide range of high-quality ingredients, additives, and enhancers. This ultra-soluble powder is rich in amino acids, vitamins, and trace elements, providing not only nutritional benefits but also acting as a potent antioxidant. Coupled with additional feed stimulants and attractive ingredients, this makes for a highly effective and devastating attractant powder.
Contains:
This versatile product is suitable for a variety of applications, including spod/stick/bait mixes, sprinkling over hook baits, pellets, boilies, adding to ground bait, method mixes, and even animal feeds.
Recommended usage: 1–2g per kg of base mix.
Crushed Tigernuts
Coarse ground tigernuts contain tigernut flour and small/medium pieces of tigernut, Made from 100% tigernuts. We advise these coarse ground tigernuts to be soaked and cooked like particles due the large pieces of tigernuts.
CAUTION: All dry particles and nuts will absorb water and expand once submerged, for this reason they MUST all be prepared correctly (Soaked for a given time and cooked for a given time). Failure to prepare properly can be deadly to fish.
TO PREPARE: Soak for a minimum of 24 hours then boil vigorously for 30 minutes.
Note: Once cooked you can also add liquid foods, oils or bait additives of your choice to add even more attraction.
Brewers Yeast
Brewers Yeast has an excellent palatability profile, good amino acid profile and is a high quality protein source. making this an extremely attractive ingredient. It is also highly nutritious and a natural source of B group vitamins and Micro Nutrients.
Recommended inclusion level is up to 100g per kg base mix.
• Protein content: 40%
• Fat content: 1.6%
• Fibre content: 1%
• Ash content: <8%
Vanilla Powder (Original)
*We are now supplying our original vanilla powder.
This vanilla powder is best used when a rich vanilla flavour is desired. It complements baits with its superb creamy flavour that is attractive yet subtle.
Can also be added to dry ground bait mixes.
Recommended inclusion level is up to 25g per Kg of base mix.
Betaine Anhydrous (Natural)
Betaine Anhydrous is the natural version which is widely used in the human food, animal food and aquaculture industry. Betaine is not only highly attractive it also has great nutritional and palatability properties to foods and baits. Betaine Anhydrous forces induced heavy feeding and can be added to all baits, boilies, groundbaits, base mixes, spot mixes and pellets.
Being totally water soluble lends its self to being used in liquids.
Also simply wet your hookbaits and then dip them in betaine, or sprinkle over frozen boilies, as they thaw it draws this highly attractive soluble powder in to the baits.
Recommended inclusion level is up to 2% – 20g kg base mix.
Recommended inclusion level in liquids 20g per L
Sweetcorn Liquid
*Once opened this liquid will start to ferment if not kept in a cool place out of direct sunlight.
We are really happy to be able to offer this fantastic sweetcorn liquid, something we have been asked for over and over again. Sweetcorn needs no introduction, it is a fantastic visual and packed with highly attractive natural sugars. Our sweetcorn liquid is thick, gloopy and contains various sweetcorn sized particles creating a sweet milky cloud. Another liquid that will soon be a favourite for many.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
AA Baits Original Plain Pop Up Mix
AABaits Pop-Up Mix
Our AABaits Pop-Up Mix has been refined to improve handling and make rolling easier, while adding slightly more structure to the core. It now matches the buoyancy of our Ultra Buoyant Pop-Up Mix.
This mix can be used with either water or liquid egg, alongside bait preservative. When using water and bait preservative, the finished baits will still be sufficiently firm. For those who prefer a harder finish, using liquid egg with bait preservative will increase firmness slightly compared to water.
For best results, always weigh your liquids (egg or water) and powders accurately. Pop-up mixes require precise measurements, so we recommend using scales accurate to at least 1g to ensure consistency.
This mix produces extremely buoyant hook baits that will remain popped up for days. In our tank tests, 12mm pop-ups tied to a size 4 hook with a micro ring swivel remained buoyant for over 7 days (testing was stopped at that point).
Made with milk and egg proteins, along with high-quality milk powders, this mix offers excellent leakage and takes on flavours and attractors extremely well. It is easy to use and roll, with a firm yet workable texture that allows use with a bait needle without excessive force.
Mixing Ratios
Standard Mix (No Dye)
Standard Coloured Mix
Fluoro Pop-Up Mix
Pastel Coloured Mix
Iron Oxide Coloured Mix
Note: Colour inclusion rates are a starting point and can be adjusted to suit your desired colour intensity.
Overall Ratio:
The standard ratio is 1.46g powder to 1g liquid. This can be adjusted slightly when incorporating additional liquids and powdered additives such as flavours, oils, liquid foods, or powdered attractors.
As a starting point for more customised mixes, you may reduce the ratio to around 1.35g powder to 1g liquid, then fine-tune as required to achieve your preferred consistency and workability.
This yields approximately 250g of finished pop-up baits.
Instructions
Boiling times:
Drying & Storage
Proper drying is essential. Air dry for at least 48 hours before storing—longer in colder or more humid conditions. The lower the moisture content, the better the resistance to mould.
Colouring Guide
Add both the pop-up mix and dyes into a sealed bag with some trapped air, then shake thoroughly to ensure even distribution. Adjust levels as required to achieve your desired colour.
Wafters
Due to the high buoyancy of this mix, additional base mix can be added when producing wafters.
Tigernut Concentrate
This tigernut flavour has a very irresistible creamy/nutty aroma. Another one that is widely used in the carp fishing scene and needs little introduction . The flavour goes well with nutty/superseed mixes, its has proven to be an excellent additive for many many years.
Recommended inclusion levels are 6-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Herring Fish Meal
Another fantastic fishmeal we get asked for on a regular basis. This is a very consistent fishmeal and has a strong pungent fish meal smell to it and is on the darker side in colour. Ot also offers a great protein level (68%) and oil content (8 – 15%) along with essential amnio acids.
Recommend inclusion level is up to 40% – (400g) per kg base mix.