This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
All our products are NOT fit for human consumption.
£3.99–£439.99Price range: £3.99 through £439.99Select options
This product has multiple variants. The options may be chosen on the product page
This roasted peanut meal is is not only a valuable source of quality protein but is also a very attractive ingredient which has a deep nutty aroma with this being roasted it also adds extra flavour and digestibility.
This Peanut Meal can be used in bird food, milk protein or fish meal baits to add a smooth aroma, texture along with great nutritional benefits.
Recommend inclusion level is up to 20% – (200g) per kg base mix.
£7.49–£6,899.99Price range: £7.49 through £6,899.99Select options
This product has multiple variants. The options may be chosen on the product page
This is one many have been patiently waiting for. We have managed to source an absolutely outstanding premium grade hydrolysed yeast liquid. With the very well know and used Celmanax Yeast liquid being harder and harder to source, we thought we better get something in place. This fantastic 100% soluble yeast liquid contains 25% protein and contains a high level of small peptides , free form amino acids, minerals & vitamins creating an highly attractive & palatable liquid yeast.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£2.48–£119.99Price range: £2.48 through £119.99Select options
This product has multiple variants. The options may be chosen on the product page
*Newly sourced, now based around flavour and not aroma.
This new white chocolate flavour has a chocolatey/creamy aroma, and sweet taste. It has been used by many anglers and proven to be an exceptional flavour.
Recommended inclusion levels are 6-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£8.48Select options
This product has multiple variants. The options may be chosen on the product page
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£6.49–£1,584.99Price range: £6.49 through £1,584.99Select options
This product has multiple variants. The options may be chosen on the product page
This high food grade Blue cheese powder is a flavourful ingredient made from dried and ground blue cheese, used to add a rich, tangy flavour to your bait. The powder retains the distinctive characteristics of blue cheese, making it the perfect and very successful fish attractant. With its strong savoury taste and smell its the perfect additive to add to your bait.
Recommended inclusion levels are up to 100grams (10%) per kilo of base mix.
£12.98Select options
This product has multiple variants. The options may be chosen on the product page
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
£3.99–£1,499.99Price range: £3.99 through £1,499.99Select options
This product has multiple variants. The options may be chosen on the product page
We have just taken delivery of our newly formulated boosted bloodworm feed pellet’s, we have gone to great lengths to have these specially produced. We have included some high quality ingredients, additives & liquids into the new formulation, creating a highly attractive and nutritional pellet. The formulation contains a reasonable inclusion of pure blood powder, giving the finished pellet a much darker colour. We have also incorporated our premium LT-94 fishmeal, high quality yeast powders, in-house soluble amino acid supplement, in-house booster additive, premium liquid hydrolysates, fish oils & more. There really isn’t another pellet on the market that has these premium grade ingredients directly included inside the finished pellet. These one of kind pellets are something we have been extremely excited to produce and offer to all our lovely customers. We are confident these will become a firm favourite for many, along with our very own newly formulated and produced pure GLM pellets.
£14.99–£299.99Price range: £14.99 through £299.99Select options
This product has multiple variants. The options may be chosen on the product page
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
£3.98–£749.99Price range: £3.98 through £749.99Select options
This product has multiple variants. The options may be chosen on the product page
Betaine HCL is an Acidic form of Betaine (Trimethylglycine), widely used in the aquaculture and animal feed industry to promote feed intake and stimulation, aid digestion and nutrition intake. Our Betaine HCL is a 98% pure, white crystalline powder. Try dissolving a little in your chosen liquid/flavour and use as a glug for boosting hook baits with. Dissolve in a little liquid and use to coat pellets. Totally water soluble and good for all year round usage.
Recommended inclusion level is around 5-15g per kg base mix .
If using in ground baits or stick mixes then the recommended inclusion level is 5g per kg of mix.
£14.99–£219.98Price range: £14.99 through £219.98Select options
This product has multiple variants. The options may be chosen on the product page
Another premium liquid added to our range. Our new Vitamin, Pure Blood & Bloodworm Liquid is a highly soluble mix of hemoglobin, emulsified pure bloodworm, whole pure bloodworm, amino acids, B12 vitamins & minerals. Not only is this liquid nutritionally beneficial it will also create an extremely large cloud when used as a soak in all bait applications.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£14.99Select options
This product has multiple variants. The options may be chosen on the product page
Another great addition to our frozen selection, Daphnia can be found in all rivers and lakes. It is a highly attractive and irresistible naturally occurring food source for fish. Quietly used by many anglers.
This is completely fresh and should be stored frozen prior to use.
Also Suitable for both fresh water and marine specimens.
Sold in 1kg Blocks.
Great multi-range product, useful for spod mixes/stick mixes/base mixes/Groundbaits/Pellets/Boilies etc.
Squid Addarome + Powder
£9.98 – £49.99Price range: £9.98 through £49.99
Squid Addarome Powder
Description
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
Additional information
100g, 250g, 500g, 1kg
Recently Viewed Products
Roasted Peanut Meal
£3.99 – £439.99Price range: £3.99 through £439.99 Select options This product has multiple variants. The options may be chosen on the product pageThis roasted peanut meal is is not only a valuable source of quality protein but is also a very attractive ingredient which has a deep nutty aroma with this being roasted it also adds extra flavour and digestibility.
This Peanut Meal can be used in bird food, milk protein or fish meal baits to add a smooth aroma, texture along with great nutritional benefits.
Recommend inclusion level is up to 20% – (200g) per kg base mix.
• Protein content: 26%
• Fat content: 46%
• Fibre content: 6%
Hydrolysed Yeast Liquid
£7.49 – £6,899.99Price range: £7.49 through £6,899.99 Select options This product has multiple variants. The options may be chosen on the product pageThis is one many have been patiently waiting for. We have managed to source an absolutely outstanding premium grade hydrolysed yeast liquid. With the very well know and used Celmanax Yeast liquid being harder and harder to source, we thought we better get something in place. This fantastic 100% soluble yeast liquid contains 25% protein and contains a high level of small peptides , free form amino acids, minerals & vitamins creating an highly attractive & palatable liquid yeast.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Rig Putty
£5.99 – £10.00Price range: £5.99 through £10.00 Select options This product has multiple variants. The options may be chosen on the product pageWhite Chocolate Concentrate (New)
£2.48 – £119.99Price range: £2.48 through £119.99 Select options This product has multiple variants. The options may be chosen on the product page*Newly sourced, now based around flavour and not aroma.
This new white chocolate flavour has a chocolatey/creamy aroma, and sweet taste. It has been used by many anglers and proven to be an exceptional flavour.
Recommended inclusion levels are 6-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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12mm Pop Ups
£8.48 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Blue Cheese Powder (Food Grade)
£6.49 – £1,584.99Price range: £6.49 through £1,584.99 Select options This product has multiple variants. The options may be chosen on the product pageThis high food grade Blue cheese powder is a flavourful ingredient made from dried and ground blue cheese, used to add a rich, tangy flavour to your bait. The powder retains the distinctive characteristics of blue cheese, making it the perfect and very successful fish attractant. With its strong savoury taste and smell its the perfect additive to add to your bait.
Recommended inclusion levels are up to 100grams (10%) per kilo of base mix.
Beanies
£12.98 Select options This product has multiple variants. The options may be chosen on the product pageWe are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
Fabric
100% Soft-touch acrylic
Bloodworm Pellets
We have just taken delivery of our newly formulated boosted bloodworm feed pellet’s, we have gone to great lengths to have these specially produced. We have included some high quality ingredients, additives & liquids into the new formulation, creating a highly attractive and nutritional pellet. The formulation contains a reasonable inclusion of pure blood powder, giving the finished pellet a much darker colour. We have also incorporated our premium LT-94 fishmeal, high quality yeast powders, in-house soluble amino acid supplement, in-house booster additive, premium liquid hydrolysates, fish oils & more. There really isn’t another pellet on the market that has these premium grade ingredients directly included inside the finished pellet. These one of kind pellets are something we have been extremely excited to produce and offer to all our lovely customers. We are confident these will become a firm favourite for many, along with our very own newly formulated and produced pure GLM pellets.
Pure NHDC Sweetener Powder
£14.99 – £299.99Price range: £14.99 through £299.99 Select options This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
Betaine Hydrochloride (Betaine HCL)
Betaine HCL is an Acidic form of Betaine (Trimethylglycine), widely used in the aquaculture and animal feed industry to promote feed intake and stimulation, aid digestion and nutrition intake. Our Betaine HCL is a 98% pure, white crystalline powder. Try dissolving a little in your chosen liquid/flavour and use as a glug for boosting hook baits with. Dissolve in a little liquid and use to coat pellets. Totally water soluble and good for all year round usage.
Recommended inclusion level is around 5-15g per kg base mix .
If using in ground baits or stick mixes then the recommended inclusion level is 5g per kg of mix.
Vitamin, Pure Blood & Bloodworm Liquid
£14.99 – £219.98Price range: £14.99 through £219.98 Select options This product has multiple variants. The options may be chosen on the product pageAnother premium liquid added to our range. Our new Vitamin, Pure Blood & Bloodworm Liquid is a highly soluble mix of hemoglobin, emulsified pure bloodworm, whole pure bloodworm, amino acids, B12 vitamins & minerals. Not only is this liquid nutritionally beneficial it will also create an extremely large cloud when used as a soak in all bait applications.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Frozen Daphnia
£14.99 Select options This product has multiple variants. The options may be chosen on the product pageAnother great addition to our frozen selection, Daphnia can be found in all rivers and lakes. It is a highly attractive and irresistible naturally occurring food source for fish. Quietly used by many anglers.
This is completely fresh and should be stored frozen prior to use.
Also Suitable for both fresh water and marine specimens.
Sold in 1kg Blocks.
Great multi-range product, useful for spod mixes/stick mixes/base mixes/Groundbaits/Pellets/Boilies etc.