Related Products
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Crushed Oyster Shell
Price range: £1.99 through £11.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageThis oyster shell is great for adding a crunch to your baits, will also add a speckled effect and weight, allowing you to gain more distance while baiting up with throwing sticks and catapults alike.
Recommend inclusion level is up to 10% – (100g) per kg base mix.
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Brown Crumb
Price range: £6.66 through £23.74***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageTop Quality Pure Breadcrumb with excellent binding qualities, Breadcrumb will add binding & texture to most mixes. Bread crumbs have been used in the fishing bait industry since day one. Use up to 50% in groundbaits/stick mixes and up to 10% in boilie mixes.
• Protein content: 13.4%
• Fat content: 3.7%
• Fibre content: 0.9%
• Ash content: 3% -
Krill & GLM Groundbait
Price range: £3.83 through £133.32***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Premium Fishmeal Groundbait has been formulated with a mixture of high quality fishmeal’s, along with a mixture of highly attractive additives and feed stimulants. Not only does this mix contain Green lipped mussel it also includes Krill meal, both are absolutely rammed with attraction. They are extremely well know for there outstanding results. If that isn’t enough we have also added the most pungent and powerful soluble fishmeal attractor available, which has created a seriously devastating groundbait. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
- Premium LT-94 Fishmeal
- Fishmeal Pre-Digested CPSP90 – (most pungent and powerful soluble fishmeal attractor available)
- Mixture of soluble fishmeal’s
- In house blend of high end milk proteins
- Ground pellet powder
- Green lipped mussel
- Krill meal
- Betaine
- Newly sourced feed stimulants
Also
- High in protein
- Rich in valuable food source
- Great for F1’s, carp, bream, tench
- Packed with attraction & feed stimulants
- Packed with amino acids
Cost per kg
- 1kg – £4.60/kg
- 5kg – £3.60/kg
- 20kg – £3.00/kg
- 60kg – £2.66/kg
Tips
- Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
- We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
- 1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
- Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
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Sweet Whey Powder
Price range: £3.49 through £287.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageSweet whey powder is obtained by drying fresh whey (derived from the manufacture of cheeses such as Cheddar, Mozzarella and Swiss) that has been pasteurized and to which no preservatives have been added. This is also a great product for adding binding to any Groundbait/Method mixes, Start by adding 8% to your mix then adjust accordingly to your required texture/breakdown.
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Whey Gel
Price range: £7.99 through £404.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWhey Gel (HG-80) is renowned for its excellent gelling properties, whey gel will harden baits to the core and proves itself to be extremely useful where harder baits are required due to crayfish and small fish whittling baits down. High inclusions of whey gel will reduce the cooking time required for baits to as low as 60 seconds.
This (HG-80) whey gel is a high end ingredient, high gelling Milk Protein Whey fraction, please do not confuse this with the poorer imitations available on the market. This premium whey gel will harden baits ALL the way through.
Recommend inclusion level is up to 5% – (50g) per kg base mix, dependant on what other binders are being used in the mix.
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BetaCel-Yeast® (Premium)
Price range: £6.99 through £2,450.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBetaCel Yeast® – Premium Deactivated Brewers’ Yeast Powder
NEW & IMPROVED – Higher Protein, Premium Brewing Heritage & Better Value
BetaCel Yeast® is our new premium-quality deactivated brewers’ yeast powder, produced from 100% pure Saccharomyces cerevisiae.
Sourced from a global leading producer of yeast powders and extracts, BetaCel Yeast® is derived from genuine traditional brewing using malted barley and hops, providing an excellent nutritional profile and valuable naturally occurring brewing compounds.
Following our own comparative testing against our long-established Brocacel® Yeast, BetaCel Yeast® came out on top, offering a higher measured protein content, a more pleasant overall taste in our own comparisons, distinctive brewing-derived characteristics and a cost saving for our customers.
Why Have We Introduced BetaCel Yeast®?
Brocacel® has always been a very good-quality yeast ingredient, and one we have been happy to supply for many years. However, at AA Baits, we are constantly looking for ways to improve the quality and value of the ingredients we offer.
Following comparative laboratory testing, we received the following protein results:
- Brocacel® Yeast – 40.9% crude protein
- BetaCel Yeast® – 45.8% crude protein
These are the actual results returned from the samples tested. As with any natural ingredient, nutritional values can vary slightly between production batches.
This means BetaCel Yeast® demonstrated approximately 12% more protein than Brocacel® in our comparative testing.
Alongside the higher protein result, BetaCel Yeast® offers a cost saving, making it an exciting addition to our range.
Understanding the Bitterness Levels – Why Is This Important?
One of the interesting findings from our comparative laboratory testing was the difference in measured bitterness levels between the two yeast products.
Our results showed:
- Brocacel® Yeast – 20 BU/100g dry matter
- BetaCel Yeast® – 100 BU/100g dry matter
This means BetaCel Yeast® recorded five times the measured bitterness of Brocacel® in our laboratory analysis.
However, it’s important to understand what these figures actually mean, particularly when it comes to taste, palatability and bait quality.
At AA Baits, we fully appreciate that taste and palatability are extremely important when developing high-quality fishing baits. The last thing we want is to introduce an ingredient that negatively affects the taste or acceptance of our formulations.
For this reason, we carried out our own direct taste comparisons between Brocacel® and BetaCel Yeast®.
Despite the difference in laboratory bitterness readings, we were unable to detect any noticeable additional bitterness in BetaCel Yeast®. In fact, we found BetaCel Yeast® to have a much more pleasant initial taste and aftertaste, making it our preferred product in our own side-by-side comparisons. We also tested other yeast powders that recorded zero measurable bitterness and had not been produced through traditional brewing using malted barley and hops. Despite having no measurable bitterness, we found both their initial taste and lingering aftertaste to be extremely unpleasant.
This highlights an important distinction: a laboratory bitterness measurement does not necessarily translate directly into how bitter an ingredient tastes, particularly when it is incorporated at relatively low inclusion levels within a complete bait formulation.
So Why Have We Highlighted the Bitterness Reading?
The reason we’ve included this information isn’t because we believe a more bitter bait is necessarily better. Instead, we consider it an interesting analytical characteristic that helps us understand the brewing origin and composition of the yeast.
BetaCel Yeast® originates from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on alternative fermentation substrates.
During the brewing process, hops contribute naturally occurring bitter compounds, including humulone (alpha acid), lupulone (beta acid) and related substances.
The bitterness level of brewery-derived yeast can be influenced by the quantity, variety and bittering intensity of the hops used, alongside the brewing and production processes themselves.
The higher bitterness reading in BetaCel Yeast® is consistent with its origins in a hop-rich brewing process and reflects an interesting difference in the brewing-derived characteristics of the two yeast products.
These hop-derived compounds are also of particular interest because of their recognised antioxidant and bacteriostatic properties under certain conditions.
Although the bitterness reading alone cannot establish the exact concentrations of these compounds or determine the quality of the original beer, it provides another useful insight into the characteristics of BetaCel Yeast® and its genuine brewing heritage.
What Does This Mean for Bait Makers?
Ultimately, what matters to us is the overall quality, nutritional value, taste and suitability of an ingredient, rather than any single laboratory figure.
Our own taste testing found BetaCel Yeast® to have a more pleasant overall taste than Brocacel®, with no noticeable increase in bitterness, despite its higher analytical reading.
It’s also worth remembering that brewers’ yeast is normally used as just one component of a complete bait formulation. Its contribution to the finished bait will depend on the inclusion rate and the other ingredients used.
For us, the bitterness measurement is simply another piece of analytical information that complements the more important advantages we have identified:
- Higher Protein Content – 45.8% crude protein compared with 40.9% for Brocacel® in our comparative testing.
- Excellent Taste Profile – Preferred in our own side-by-side taste comparisons, with no noticeable additional bitterness.
- Genuine Brewery Origin – Derived from traditional brewing using malted barley and hops.
- Naturally Occurring Nutrients – Including MOS, beta-glucans, nucleotides, amino acids, vitamins and minerals.
- Better Value for Money – Offering a cost saving compared with Brocacel®.
Genuine Brewery-Derived Yeast – Why the Source Matters
Not all yeast powders are produced in the same way, and we believe the origin of a yeast ingredient is just as important as its nutritional specification.
BetaCel Yeast® is sourced from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on an alternative fermentation substrate.
During the brewing process, the yeast comes into contact with naturally occurring compounds from both the malted barley and hops, contributing to its distinctive composition.
This can include valuable hop-derived bitter compounds alongside the nutritional components naturally present in the yeast itself.
Some yeast powders are produced using alternative fermentation substrates and different manufacturing processes. These can still be useful ingredients, but their composition may differ significantly from genuine brewery-derived yeast.
For this reason, we believe it is important to understand not just the protein content of a yeast powder, but also where it comes from, how it is produced and what naturally occurring compounds it contains.
Why Bitterness and Gluten Are Interesting Indicators
Two particularly interesting characteristics when assessing brewery-derived yeast are its measured bitterness and the presence of gluten.
Traditional brewing commonly uses malted barley, which naturally contains gluten-related proteins, while hops contribute characteristic bitter compounds.
When both are detected in a brewers’ yeast powder, they can provide useful supporting evidence of its brewing origin.
However, neither measurement alone proves how a yeast has been produced, which is why manufacturer traceability and confirmation of the production process are equally important.
In the case of BetaCel Yeast®, we have confirmation that the product originates from traditional brewing using malted barley and hops.
Combined with its measured bitterness, this gives us further confidence in the origin and characteristics of the ingredient we are supplying.
Naturally Rich in Valuable Yeast Nutrients
BetaCel Yeast® contains a range of naturally occurring nutritional components that make deactivated brewers’ yeast a valuable ingredient in modern bait formulations.
These include:
- MOS (Mannan Oligosaccharides) – Naturally occurring yeast cell wall components valued for their prebiotic properties.
- Beta-Glucans – Yeast cell wall polysaccharides recognised for their potential role in supporting normal immune function.
- Nucleotides – Important nutritional compounds involved in cellular activity, growth and tissue development.
- Amino Acids – Valuable protein-building components that contribute to the nutritional profile of a bait.
- B Vitamins – Naturally occurring vitamins involved in metabolism and nutrient utilisation.
- Minerals & Trace Elements – Including phosphorus, iron, zinc and other essential micronutrients.
- Hop-Derived Compounds – Including humulone, lupulone and related bitter substances associated with the brewing process.
Premium Quality & Specialist Production
BetaCel Yeast® is manufactured by a global leading producer of yeast powders and extracts, using specialist production and processing technology.
The combination of genuine brewery-derived raw material, carefully controlled processing and an excellent nutritional specification makes BetaCel Yeast® a premium ingredient for use in boilies, groundbaits, stick mixes and other specialist fishing bait formulations.
Key Benefits of BetaCel Yeast®
- 100% pure deactivated brewers’ yeast (Saccharomyces cerevisiae).
- Derived from genuine traditional brewing using malted barley and hops.
- 45.8% crude protein in our comparative testing.
- Approximately 12% higher measured protein content than Brocacel® Yeast.
- Five times the measured bitterness of Brocacel® Yeast, with no noticeable additional bitterness in our own taste comparisons.
- Pleasant overall taste profile, preferred in our own side-by-side testing.
- Contains naturally occurring MOS, beta-glucans and nucleotides.
- Provides amino acids, B vitamins, minerals and trace elements.
- Contains valuable hop-derived bitter compounds, including humulone and lupulone.
- Produced using specialist manufacturing technology.
- Excellent nutritional addition to a wide range of bait formulations.
- Better value for money compared with Brocacel® Yeast.
The AA Baits Commitment to Quality
At AA Baits, we’re constantly striving to source the very best quality ingredients, not only to offer our customers premium products at competitive prices, but also to ensure that we use only the finest raw materials in our own in-house bait formulations and boilie production.
Our introduction of BetaCel Yeast® isn’t because Brocacel® is a poor-quality product — far from it. Brocacel® has always been an excellent yeast ingredient and one that many of our customers have used successfully for years.
For the time being, we will continue to offer both Brocacel® and BetaCel Yeast®, allowing customers to choose whichever product best suits their requirements.
However, following our comparative testing, we believe BetaCel Yeast® represents an exciting step forward.
With its higher measured protein content, excellent taste profile, genuine brewery-derived origin, valuable naturally occurring nutrients and more competitive price, we can see BetaCel Yeast® becoming our leading brewers’ yeast ingredient and the preferred choice for many bait makers.
BetaCel Yeast® – Genuine Brewery-Derived Quality, Higher Protein, Excellent Taste & Better Value.
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Premium Beef Liver powder (Food Grade)
Price range: £6.99 through £1,949.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe have been asked over and over again for a pure beef liver powder, ask no more. We have sourced yet again another premium quality product. This 100% pure beef liver powder is a great addition to any bait, great for pretty much any bait application. This highly attractive/Soluble liver powder has a whopping 67% protein level along with great palpability and nutritional properties hence being used in the fishing bait/feed industry for as long as we can remember, definitely not one to be missed, especially during the colder months.
Recommended inclusion level is up to 100g per kg base mix, depending on other solubles being used within your mix.
Great multi-range product, useful for feed applications/ spod/stick/base/pellet mixes etc.
- Moisture 5%
- Protein 67%
- Ash 6%
- Fat 20%
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Red Meggablend
Price range: £4.16 through £48.32***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageRed Meggablend contains a complex blend of honey, spices, seeds, crushed seeds and egg biscuit providing good binding qualities and a blend of oils, protein (egg) and sugars. Including Meggablend in to your mix will promote higher leakage from your baits and provide a great texture to your finished boilies.
Recommend inclusion level is up to 30% – (300g) per kg base mix.
Unit E2, Russell Road, Rock Ferry, Birkenhead, CH42 1LU, UK
Shrimp Meal
£4.10 – £358.75Price range: £4.10 through £358.75
Shrimp Meal
Description
Our high quality Shrimp Meal contains a blend of shell and shrimp heads, which are then cooked and ground to form a meal. Produced from a sustainable source providing a fantastic 55% protein. Due to the light nature of this product we advise to keep to our max inclusion level.
Recommend inclusion level is up to 10% – (100g) per kg base mix, depending upon the other ingredients used.
Additional information
1kg, 2.5kg, 5kg, 10kg, 25kg, 100kg, 250kg
Recently Viewed Products
GLM Pellets
Boosted GLM Feed Pellets
We’re excited to introduce our newly developed Boosted GLM Feed Pellets, produced to our exact in-house specification using only the highest quality ingredients. After extensive formulation and testing, we’ve created a pellet designed to deliver exceptional attraction, digestibility, and nutritional value.
As with all our premium pellets, every key ingredient is fully incorporated within the finished pellet, not simply coated on the outside. This ensures a consistent release of attractants and nutrients, maximising effectiveness in all conditions.
Premium Ingredients Included
Our bespoke GLM formulation features a carefully balanced blend of proven, high-quality components:
Engineered for Maximum Attraction
These pellets contain a generous inclusion of pure GLM powder, widely regarded as one of the most effective natural feeding stimulants available. Combined with our premium fishmeal base, soluble amino acids, liquid hydrolysates, oils, and in-house booster additives, this creates a powerful and highly digestible feed source that fish actively seek out.
Unlike standard pellets, which often rely on surface coatings, our Boosted GLM Pellets are infused throughout. This allows for a steady and prolonged leakage of attractors, ensuring they continue working long after entering the water.
A Standout Pellet Range
We’ve gone to great lengths to produce something genuinely different, using only premium-grade ingredients within the pellet itself. These one-of-a-kind GLM pellets are something we’ve been incredibly excited to develop and share with our customers.
We’re confident they will quickly become a firm favourite, sitting proudly alongside our Boosted Bloodworm Pellets in what we believe is a truly standout pellet range.
Straight Eye Hook – Barbless
The super-slippery PTFE coated Barbless Straight Eye hooks are ideal for use with coated and uncoated braids, monofilament and fluorocarbon materials for all bottom-bait applications.
(pack of 10)
Rennet Casein (90mesh)
Rennet Casein is of the highest quality available. Containing a protein content in excess of 95%, This high grade Casein is ideal for use within buoyant or semi-buoyant baits at higher inclusion levels. Rennet is recommended for use in conjunction with Acid Casein as a 50 50 mix of the two delivers a more complete amino acid profile to finished baits. Rennet Casein is of 90mesh grade and it will enable finished baits to maintain a semi-soft, moist centre.
Recommend inclusion level is up to 5% – (50g) per kg base mix.