By spending at least £50.00, you'll be eligible for a free gift with your paid order.
Want Faster Checkout?
Log in or create an account to enable instant express payment options.
Here at AA Baits & Feeds we supply a wide range of powdered ingredients for creating your very own ultimate (secret) formulations. We pride ourselves in sourcing only the highest quality ingredients available giving you a wide range of not only highly attractive but also highly nutritional ingredients, allowing you to create simply irresistible mixes and baits. Creating your own mixes can give you an edge due to being completely unique (secret) to the lake you are fishing.

Pure NHDC Sweetener Powder
£14.99 – £299.99Price range: £14.99 through £299.99
Pure NHDC Sweetener Powder
Description
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
Additional information
5Kg, 1Kg, 250g, 100g
Recently Viewed Products
Premium Beef Liver powder (Food Grade)
£6.99 – £1,949.99Price range: £6.99 through £1,949.99 Select options This product has multiple variants. The options may be chosen on the product pageWe have been asked over and over again for a pure beef liver powder, ask no more. We have sourced yet again another premium quality product. This 100% pure beef liver powder is a great addition to any bait, great for pretty much any bait application. This highly attractive/Soluble liver powder has a whopping 67% protein level along with great palpability and nutritional properties hence being used in the fishing bait/feed industry for as long as we can remember, definitely not one to be missed, especially during the colder months.
Recommended inclusion level is up to 100g per kg base mix, depending on other solubles being used within your mix.
Great multi-range product, useful for feed applications/ spod/stick/base/pellet mixes etc.
Related Products
Halibut Powder (Coppens)
£3.98 – £46.99Price range: £3.98 through £46.99 Select options This product has multiple variants. The options may be chosen on the product pageA fine powder made from grinding halibut pellets, that can be added to all baiting solutions. It’s a great addition to method mixes, and ground baits.
Liquid Dyes (Highly Concentrated)
£3.98 – £124.99Price range: £3.98 through £124.99 Select options This product has multiple variants. The options may be chosen on the product pageWe are now happy to offer a selection of highly concentrated liquid dyes. Great for using with our cloudy liquid, all types of hook baits, dead baits and so on. We now also offer 30ml concentred flavour booster/samples allowing you to create your own desired attractive favoured dye. These can also be diluted with water (made weaker) due to being highly concentrated.
Available in 100ml squeezy bottles with twist lid, 1L jerry cans & 5L jerry cans.
Premium Attract +
£5.99 – £624.99Price range: £5.99 through £624.99 Select options This product has multiple variants. The options may be chosen on the product pagePremium Attract + powder has also been formulated by the leading manufacturer of premium functional hydrolysates in liquid and powder form. This world wide multi-billon pound company produce only the best nutritional and palatable hydrolysates in liquid and powder form. This outstanding attractant powder has been formulated using salts, yeasts, wheat and free form amino acids making a fantastic highly attractive taste enhancer.
Recommended inclusion level is up to 5% (50g) per kg base mix, depending on other solubles being used within your mix.
Great multi-range product, useful for spod/stick/base/pellet mixes etc. Also great for coating/dusting hook baits.
IntensiSweet +
£5.48 – £149.99Price range: £5.48 through £149.99 Select options This product has multiple variants. The options may be chosen on the product pageWe have sourced a new intense sweetener which contains a unique blend of natural sweeteners, flavour enhancers & talin, creating a fantastic additive for taking a bitter edge of any bait/feed, greatly enhancing palatability. Inclusion levels depend on other ingredients in the mix and the initial strength of bitterness in the bait. A suitable starting point for inclusion is 0.05%, therefore equating to 1kg of dry mix requiring 0.5g of sweetener. It is advisable to use the minimum amount of sweetener required to balance the bait sweet/bitter taste.
Dosage direction per kg dry mix: 0.5 – 2g per kg base mix.
Product character: white or almost white odourless powder. Water soluble in water, intense sweet taste, heat stable.
Fish Slick Oils
£6.49 Select options This product has multiple variants. The options may be chosen on the product page*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.
Match Fishing Polo Shirt
£27.49 Select options This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium polo shirt come with a contrast tape in the neck and on the side slits, along with being a great fit, soft and comfortable. These also come with an embroidered logo.
60% Organic Cotton, 40% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Match Fishing Hoodies
£44.99 Select options This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Monopropylene Glycol (MPG)
£6.98 – £1,999.99Price range: £6.98 through £1,999.99 Select options This product has multiple variants. The options may be chosen on the product pageMonopropylene Glycol (USP/EP Grade)
Experience unmatched quality and reliability with our Monopropylene Glycol (MPG). A premium-grade, clear and colourless liquid with 99.8%+ purity, trusted by leading bait manufacturers and serious home bait makers alike.
Specially refined to food and pharmaceutical (USP/EP) standards, our MPG delivers outstanding consistency and performance in every application. It acts as a superior carrier for liquid flavours, sweeteners, and attractants, ensuring even distribution and enhanced bait attraction throughout mixes, hookbaits, and liquid foods.
Its hygroscopic properties help lock in moisture for optimal bait texture, while its natural stabilising preservative protects your products from spoilage. This extends freshness and shelf life without compromising quality.
Key Benefits:
Exceptional Purity (99.8%–100%) – Ultra-refined to food and pharmaceutical standards for complete peace of mind.
Professional-Grade Carrier – Distributes and binds flavours and attractors evenly for consistent bait performance.
Built-In Preservation – Extends shelf life and maintains freshness naturally.
Perfect for commercial production or advanced home bait making, our MPG provides the trusted foundation for consistent, long-lasting bait quality.
Manufactured to our exact specifications, this top-grade preservative delivers excellent results in ready-made boilies, pop-ups, and other shelf-life baits. For best performance, allow baits to dry thoroughly before use. Typically a minimum of 48 hours, or longer in cooler, more humid conditions — to minimise moisture and prevent mould growth.