MSG (Monosodium Glutamate) is derived from fermented seaweed a well-known feeding trigger and taste enhancer, much like salt. This is used to enhance the taste of foods and now well used in the bait industry, it intensifies the taste of amino acids making it a great addition to any bait.
Recommended inclusion level is 0.4% to 0.5% (4-5g) per Kg of base mix. We advise not going over the recommend levels.
All our products are NOT fit for human consumption.
£5.48Select options
This product has multiple variants. The options may be chosen on the product page
Size 11 ring swivels with a quicklink attachment for changing hooklengths in an instant. Ideal for the increasingly popular ‘Ronnie Rig’.
They now feature our new PTFE coating for super-slick, ultra-free rotation. Supplied in packs of 10
£8.48Select options
This product has multiple variants. The options may be chosen on the product page
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
12x15mm Wafter
Designed to lift the hook bait of the bottom but not lift hook
£2.99–£4,324.99Price range: £2.99 through £4,324.99Select options
This product has multiple variants. The options may be chosen on the product page
This single CELL Yeast powder is well known to promote gut intestinal flora, therefore improving digestion/absorption of nutrients. With a crude protein level of 42%, low in fat <6%, Brocacel Yeast is an ideal all year round ingredient, as with all Yeast powders it contains an impressive array of Vitamins and Minerals, Brocacel is also widely used in the pet food industry as a taste enhancer.
Recommended inclusion levels are 20-50grams (2-5%) per kilo of base mix.
£4.90–£145.99Price range: £4.90 through £145.99Select options
This product has multiple variants. The options may be chosen on the product page
Belachan block is fermented shrimp paste, it is a salty, strong smelling block that is used to create deep flavours in Malaysian dishes… and carp find it highly attractive. The solid block can be grated down with a cheese grater and used in many applications such as pellets, particles, base mixes, method, spod or stick mixes making a great attractor.
Our Belachan Blocks weigh 250g.
Recommend inclusion level is up 75 per kg base mix, when grated down with a cheese grater.
£4.99–£3,999.99Price range: £4.99 through £3,999.99Select options
This product has multiple variants. The options may be chosen on the product page
A rather new feed inducing stimulant used in carp fishing. This ultra soluble (80%/90%), highly attractive and very digestible powder is one not to be over looked. It will enhance the palatability which in turn creates a much higher feed intake. This extremely attractive powders is packed with free form L-amino acids; up to around 50% making it a great addition to any formulation.
Product character: lightbrown very fine powder, savoury taste, appr 80%-90% water-soluble, pH 4.5 / 4.8
Recommended inclusion level is up to 5% (50g) per kg base mix, depending on other solubles being used within your mix. For hook baits add up to 100g per kg base mix.
Great multi-range product, useful for spod/stick/base/pellet mixes etc. Also great for coating/dusting hook baits.
£4.49–£249.99Price range: £4.49 through £249.99Select options
This product has multiple variants. The options may be chosen on the product page
Fructose is a naturally occurring sugar derived from fruits, sugar cane and vegetables.
It is a welcome feed stimulant when carp fishing and highly palatable to the fish. Great for naturally sweetening your base mixes, groundbaits, method mixes etc.
Recommended inclusion level is 20g – 50g per kg (2 -5%) as a guide.
£6.99–£687.49Price range: £6.99 through £687.49Select options
This product has multiple variants. The options may be chosen on the product page
Fenugreek has a very strong and pungent aroma accompanied by a spicy curry like flavour, a really effective additive that combines well with many other ingredients and additives.
Recommend inclusion level is up to 30g per kg base mix.
£4.99–£599.99Price range: £4.99 through £599.99Select options
This product has multiple variants. The options may be chosen on the product page
Betaine Anhydrous is the natural version which is widely used in the human food, animal food and aquaculture industry. Betaine is not only highly attractive it also has great nutritional and palatability properties to foods and baits. Betaine Anhydrous forces induced heavy feeding and can be added to all baits, boilies, groundbaits, base mixes, spot mixes and pellets.
Being totally water soluble lends its self to being used in liquids.
Also simply wet your hookbaits and then dip them in betaine, or sprinkle over frozen boilies, as they thaw it draws this highly attractive soluble powder in to the baits.
Recommended inclusion level is up to 2% – 20g kg base mix.
£4.99–£469.99Price range: £4.99 through £469.99Select options
This product has multiple variants. The options may be chosen on the product page
*Our extra hot chilli powder (bright orange in colour) is food grade and much much hotter than the darker (brownish in colour) less superior chilli powder on the market.
Chilli powder is being used with great success in a wide range of bait applications, including boilies groundbait and particle preparation. Supplying an extra kick to baits and helping to secure some great captures.
Recommend inclusion level is up to (10%) 100g per kg base mix. Can be used in many other applications such as ground baits and particles etc , in any quantity .
£9.98–£49.99Price range: £9.98 through £49.99Select options
This product has multiple variants. The options may be chosen on the product page
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
Monosodium Glutamate – MSG (Food Grade)
£2.48 – £74.99Price range: £2.48 through £74.99
Monosodium Glutamate – MSG (Food Grade)
Description
MSG (Monosodium Glutamate) is derived from fermented seaweed a well-known feeding trigger and taste enhancer, much like salt. This is used to enhance the taste of foods and now well used in the bait industry, it intensifies the taste of amino acids making it a great addition to any bait.
Recommended inclusion level is 0.4% to 0.5% (4-5g) per Kg of base mix. We advise not going over the recommend levels.
Additional information
250g, 1kg, 2.5kg, 5kg, 10kg, 25kg
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PTFE Size 11 Ring Quick Link Swivels (TARSQL11)
£5.48 Select options This product has multiple variants. The options may be chosen on the product pageSize 11 ring swivels with a quicklink attachment for changing hooklengths in an instant. Ideal for the increasingly popular ‘Ronnie Rig’.
They now feature our new PTFE coating for super-slick, ultra-free rotation. Supplied in packs of 10
12x15mm Wafters
£8.48 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Related Products
Brocacel Yeast
£2.99 – £4,324.99Price range: £2.99 through £4,324.99 Select options This product has multiple variants. The options may be chosen on the product pageThis single CELL Yeast powder is well known to promote gut intestinal flora, therefore improving digestion/absorption of nutrients. With a crude protein level of 42%, low in fat <6%, Brocacel Yeast is an ideal all year round ingredient, as with all Yeast powders it contains an impressive array of Vitamins and Minerals, Brocacel is also widely used in the pet food industry as a taste enhancer.
Recommended inclusion levels are 20-50grams (2-5%) per kilo of base mix.
Belachan Block
£4.90 – £145.99Price range: £4.90 through £145.99 Select options This product has multiple variants. The options may be chosen on the product pageBelachan block is fermented shrimp paste, it is a salty, strong smelling block that is used to create deep flavours in Malaysian dishes… and carp find it highly attractive. The solid block can be grated down with a cheese grater and used in many applications such as pellets, particles, base mixes, method, spod or stick mixes making a great attractor.
Our Belachan Blocks weigh 250g.
Recommend inclusion level is up 75 per kg base mix, when grated down with a cheese grater.
Keramine HD Powder
£4.99 – £3,999.99Price range: £4.99 through £3,999.99 Select options This product has multiple variants. The options may be chosen on the product pageA rather new feed inducing stimulant used in carp fishing. This ultra soluble (80%/90%), highly attractive and very digestible powder is one not to be over looked. It will enhance the palatability which in turn creates a much higher feed intake. This extremely attractive powders is packed with free form L-amino acids; up to around 50% making it a great addition to any formulation.
Product character: lightbrown very fine powder, savoury taste, appr 80%-90% water-soluble, pH 4.5 / 4.8
Recommended inclusion level is up to 5% (50g) per kg base mix, depending on other solubles being used within your mix. For hook baits add up to 100g per kg base mix.
Great multi-range product, useful for spod/stick/base/pellet mixes etc. Also great for coating/dusting hook baits.
L-Amino Acids gr / 100gr
Fructose
£4.49 – £249.99Price range: £4.49 through £249.99 Select options This product has multiple variants. The options may be chosen on the product pageFructose is a naturally occurring sugar derived from fruits, sugar cane and vegetables.
It is a welcome feed stimulant when carp fishing and highly palatable to the fish. Great for naturally sweetening your base mixes, groundbaits, method mixes etc.
Recommended inclusion level is 20g – 50g per kg (2 -5%) as a guide.
Fenugreek Seed Powder (Food Grade)
£6.99 – £687.49Price range: £6.99 through £687.49 Select options This product has multiple variants. The options may be chosen on the product pageFenugreek has a very strong and pungent aroma accompanied by a spicy curry like flavour, a really effective additive that combines well with many other ingredients and additives.
Recommend inclusion level is up to 30g per kg base mix.
Betaine Anhydrous (Natural)
Betaine Anhydrous is the natural version which is widely used in the human food, animal food and aquaculture industry. Betaine is not only highly attractive it also has great nutritional and palatability properties to foods and baits. Betaine Anhydrous forces induced heavy feeding and can be added to all baits, boilies, groundbaits, base mixes, spot mixes and pellets.
Being totally water soluble lends its self to being used in liquids.
Also simply wet your hookbaits and then dip them in betaine, or sprinkle over frozen boilies, as they thaw it draws this highly attractive soluble powder in to the baits.
Recommended inclusion level is up to 2% – 20g kg base mix.
Recommended inclusion level in liquids 20g per L
Chilli Powder – Very Hot (Food Grade)
£4.99 – £469.99Price range: £4.99 through £469.99 Select options This product has multiple variants. The options may be chosen on the product page*Our extra hot chilli powder (bright orange in colour) is food grade and much much hotter than the darker (brownish in colour) less superior chilli powder on the market.
Chilli powder is being used with great success in a wide range of bait applications, including boilies groundbait and particle preparation. Supplying an extra kick to baits and helping to secure some great captures.
Recommend inclusion level is up to (10%) 100g per kg base mix. Can be used in many other applications such as ground baits and particles etc , in any quantity .
Squid Addarome + Powder
£9.98 – £49.99Price range: £9.98 through £49.99 Select options This product has multiple variants. The options may be chosen on the product pageThis powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.