Related Products
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Frankfurter Concentrate (NEW)
£2.17 – £118.74Price range: £2.17 through £118.74 Select options This product has multiple variants. The options may be chosen on the product page*New, now based on flavour and not aroma.
This frankfurter flavour has a spicy/meaty aroma which is very distinctive. Another concentrate that goes very well with black pepper oil.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Vitamin, Pure Blood & Bloodworm Liquid
£12.49 – £183.32Price range: £12.49 through £183.32***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageVitamin, Pure Blood & Bloodworm Liquid
Our Vitamin, Pure Blood & Bloodworm Liquid is a highly concentrated bloodworm liquid food for carp bait, combining genuine blood-derived ingredients, whole and emulsified bloodworm, amino acids, vitamins and minerals.
Developed to create what we believe is one of the most concentrated and complete bloodworm liquids on the market, this liquid is built around the real ingredients rather than relying heavily on artificial flavouring to create a bloodworm profile.
A powerful combination of pure blood products provides a rich source of naturally occurring proteins and amino acids. We then add both whole and emulsified pure bloodworm, delivering the distinctive natural food signals associated with bloodworm.
To further enhance the nutritional profile, the liquid is fortified with a specially formulated vitamin and mineral blend, including vitamin B12. The result is a highly attractive liquid food that offers much more than simply taste and aroma.
Highly soluble and extremely versatile, our Bloodworm Liquid disperses rapidly through the water column. It creates a dense, highly visible food cloud, helping to spread attractive food signals throughout the surrounding area.
Its high bloodworm content also makes it an excellent bait soak and liquid additive. Use it with boilies, base mixes, spod mixes, stick mixes, pellets and other bait applications to add another layer of attraction.
Key Features
- Exceptionally high inclusion of pure blood and bloodworm products
- Contains whole and emulsified pure bloodworm
- Rich in naturally occurring proteins and amino acids
- Fortified with a specially formulated vitamin and mineral supplement
- Contains vitamin B12
- Highly soluble with excellent dispersion through the water
- Creates a dense and attractive food cloud
- Excellent liquid food for carp bait
- Ideal for boilie and base mixes, spod mixes, stick mixes and pellets
- Excellent for use as a bait soak
- Suitable for year-round use
Recommended Inclusion
Use at up to 30ml per kg of base mix, depending on the levels of other liquids being incorporated into the recipe.
For spod mixes, stick mixes and pellets, or when using the liquid as a bait soak, adjust the inclusion level to suit the required application.
As with all AA Baits liquid foods, we source and use high-quality ingredients selected specifically for their suitability in bait applications.
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Fluoro Green Bait Dye (Hi-Vis)
£4.99 – £33.33Price range: £4.99 through £33.33 Select options This product has multiple variants. The options may be chosen on the product pageThis powerful hi-viz green fluorescent colour is perfect for creating hi-viz hook baits. This dye is a non-soluble powder so provides a much longer lasting colour once in the water.
Recommended inclusion amount is up to 40g per 1kg pop up mix.
Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour), you may have to remove dark ingredients from your mix to achieve your required colour.
All our powdered colours are of the highest quality/grade available on the market.
This Dye is not for fish consumption and should only be used to produce hookbaits which will not be digested.
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Liver Concentrate
£2.47 – £161.20Price range: £2.47 through £161.20 Select options This product has multiple variants. The options may be chosen on the product pageLiver Concentrate flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Dairy Cream Concentrate
Rated 5.00 out of 5£2.08 – £87.49Price range: £2.08 through £87.49 Select options This product has multiple variants. The options may be chosen on the product pageThis Dairy Cream flavour has an superbly smooth, creamy flavour with an irresistibly moreish profile that goes well with a nutty base mix.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Flavour Enhancers
£4.33 – £4.57Price range: £4.33 through £4.57 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
- Enhancing our in-house range of hookbaits
- Incorporating into ground baits and method mixes
- Flavouring liquids and dyes
- Adding to various baits or hookbaits
- Flavouring pellets
- Flavouring liquids and glugs
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
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Crayfish Concentrate
Rated 5.00 out of 5£2.07 – £95.41Price range: £2.07 through £95.41 Select options This product has multiple variants. The options may be chosen on the product pageThis crayfish flavour has an outstanding shellfish-type fish aroma. It has a superb track record as an all year round flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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GLM Pellets
£4.00 – £1,620.00Price range: £4.00 through £1,620.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBoosted GLM Feed Pellets
We’re excited to introduce our newly developed Boosted GLM Feed Pellets, produced to our exact in-house specification using only the highest quality ingredients. After extensive formulation and testing, we’ve created a pellet designed to deliver exceptional attraction, digestibility, and nutritional value.
As with all our premium pellets, every key ingredient is fully incorporated within the finished pellet, not simply coated on the outside. This ensures a consistent release of attractants and nutrients, maximising effectiveness in all conditions.
Premium Ingredients Included
Our bespoke GLM formulation features a carefully balanced blend of proven, high-quality components:
- Pure Green Lipped Mussel (GLM) powder
- Premium LT-94 fishmeal
- Selection of high-quality yeast powders
- Blend of milk powders
- Sweeteners for enhanced palatability
- Salmon oil for added energy and attraction
- Our in-house amino acid supplement – Megamino
- GLM flavour enhancer – View here
- Bait Boost Powder – View here
Engineered for Maximum Attraction
These pellets contain a generous inclusion of pure GLM powder, widely regarded as one of the most effective natural feeding stimulants available. Combined with our premium fishmeal base, soluble amino acids, liquid hydrolysates, oils, and in-house booster additives, this creates a powerful and highly digestible feed source that fish actively seek out.
Unlike standard pellets, which often rely on surface coatings, our Boosted GLM Pellets are infused throughout. This allows for a steady and prolonged leakage of attractors, ensuring they continue working long after entering the water.
A Standout Pellet Range
We’ve gone to great lengths to produce something genuinely different, using only premium-grade ingredients within the pellet itself. These one-of-a-kind GLM pellets are something we’ve been incredibly excited to develop and share with our customers.
We’re confident they will quickly become a firm favourite, sitting proudly alongside our Boosted Bloodworm Pellets in what we believe is a truly standout pellet range.





Match Fishing Hoodies
£37.49
Match Fishing Hoodies
Description
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Additional information
Small (Made to order), Medium, Large, XL, XXL, 3XL (Made to order), 4XL (Made to order)