This is a PG Based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Related Products
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Red Iron Oxide (E172)
Price range: £7.49 through £174.99 Select options This product has multiple variants. The options may be chosen on the product pageRed Iron Oxide Dye (E172) food grade & feed permitted colouring for adding to mixes.
- Recommended inclusion levels are 5-40 g/kg. Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour).
- This dye is N0n-Soluble.
- E172 Red iron oxide dye is Permitted for feed purposes.
- All our powdered colours are of the highest quality/grade available on the market.
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Krill Concentrate
Price range: £2.29 through £116.66 Select options This product has multiple variants. The options may be chosen on the product pageKrill Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
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Bubble Gum Concentrate
Price range: £2.33 through £137.49 Select options This product has multiple variants. The options may be chosen on the product pageBubble Gum Concentrate flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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GLM Concentrate
Price range: £2.08 through £108.32 Select options This product has multiple variants. The options may be chosen on the product pageGreen Lipped Mussel Concentrate Flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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GLM Extract
Price range: £11.66 through £749.99 Select options This product has multiple variants. The options may be chosen on the product pageOur GLM Extract has been mainly formulated with finest natural New Zealand green lipped mussel, this needs no introduction and would be hard to argue that this is ones of the very best fish attractants available. This has also been formulated with the highest quality, ultra soluble, hydrolysed fish proteins available. Creating an irresistible liquid food, packed full of essential amino acids.
Great for adding attraction to pellets, boilies, particles, stick-mixes, PVA bags and even adding to ground baits and method mixes.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
CONTAINS
In house blend of soluble, hydrolysed fish proteins
In house blend of feed stimulants
Vitamins and minerals
Emulsified fresh mussel
Pure natural New Zealand green lipped mussel -
Squid & Octopus – (Old School) Concentrate
Price range: £2.58 through £349.99 Select options This product has multiple variants. The options may be chosen on the product pageOld School Squid & Octopus Concentrated flavour. We have managed to source an old school squid & octopus flavour used many years ago, bait makers in the know take one sniff and know exactly which squid & octopus it is.
Recommended inclusion levels are 2-5ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 3 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG Based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Meat Meal 55
Price range: £3.80 through £730.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageMeat Meal 55
Meat Meal 55 is a high-protein, processed animal protein ingredient produced in the UK from Category 3 animal by-products. It is manufactured exclusively from materials derived from animals passed fit for human consumption prior to processing, making it a safe, consistent and nutritionally valuable ingredient for all fishing bait and feed formulations.
This light brown, finely milled meal is produced from mixed species meat trimmings, fat, bones and offal, delivering a balanced protein and fat profile with excellent digestibility. With a controlled particle size (98% <2.0mm), Meat Meal 55 offers good handling characteristics and uniform blending in dry and wet formulations.
Typical Nutritional Profile (Dry Weight)
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Protein: ~55%
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Fat: 9–15%
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Ash: 23–29%
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Moisture: max 6%
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Free Fatty Acids (FFA): ~10%
Recommended Inclusion Level
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Up to 30%, depending on formulation requirements and nutritional targets
Meat Meal 55 is a reliable, cost-effective protein source for pet food manufacturers seeking consistent quality, regulatory compliance and strong nutritional performance.
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Match Fishing T-Shirts
£18.74***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium t-shirts have been ring-spun and treated with an enzyme wash, which pre-shrinks the material and gives it a soft feeling. These also come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight180g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Unit E2, Russell Road, Rock Ferry, Birkenhead, CH42 1LU, UK
Flavour Enhancers
£4.33 – £4.57Price range: £4.33 through £4.57
Flavour Enhancers
Description
We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
Additional information
Bloodworm, Blueberry & Mulberry, Cheesy Garlic & Chilli, Sweet Creamy Nut, Fruit Sense +, GLM & Krill, Marine, Meaty Liver, MSB, Ocean +, Old school Squid & Octopus, Pineapple, Scopex Marine, Spicy Crab & Cheesy garlic, Spicy Pepparami, Sweet Squid, Sweetcorn, Tigernut, Tutti Fruity
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Trout Meal
Our new Trout Fishmeal has been carefully selected to deliver excellent nutritional value and digestibility, making it a superb choice for all bait and feed formulations.
With a crude protein content of 65%, this quality trout meal provides a highly available amino acid profile to support optimal nutrient uptake and utilisation. The balanced protein fraction allows carp to efficiently convert nutrients, helping to promote sustained feeding and long-term attraction.
Naturally palatable and food-rich, this Trout Fishmeal is an excellent option for anglers looking to formulate a high quality fishmeal bait with strong natural appeal and reliable performance.
Recommended inclusion level: up to 40% (400g) per kg base mix.
Typical Analysis:
Crude Protein: 65%
Crude Lipid: 8% max
Moisture: 4%