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Here at AA Baits & Feeds we supply a wide range of powdered ingredients for creating your very own ultimate (secret) formulations. We pride ourselves in sourcing only the highest quality ingredients available giving you a wide range of not only highly attractive but also highly nutritional ingredients, allowing you to create simply irresistible mixes and baits. Creating your own mixes can give you an edge due to being completely unique (secret) to the lake you are fishing.

Creamy B+
£4.30 – £104.99Price range: £4.30 through £104.99
Creamy B+
Description
This Creamy B+ (Double Strength) is more on the creamy side compared to our Milk E+ (which is still creamy but is based on vanilla & coconut), were this newly source version is based on dairy cream. These powder additives are widely used to enhance the palatability & intake of feeds & flavours, this highly attractive additive has been used in our industry for some time, it is made from a combination of Lactones and Aldehydes. when using in conjunction with other additives we recommend a starting point of 5-10g per kg base mix.
Recommended inclusion level is around 5-15g per kg base mix .
Additional information
5Kg, 1Kg, 250g, 100g
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Monopropylene Glycol (MPG)
£6.98 – £1,999.99Price range: £6.98 through £1,999.99 Select options This product has multiple variants. The options may be chosen on the product pageMonopropylene Glycol (USP/EP Grade)
Experience unmatched quality and reliability with our Monopropylene Glycol (MPG). A premium-grade, clear and colourless liquid with 99.8%+ purity, trusted by leading bait manufacturers and serious home bait makers alike.
Specially refined to food and pharmaceutical (USP/EP) standards, our MPG delivers outstanding consistency and performance in every application. It acts as a superior carrier for liquid flavours, sweeteners, and attractants, ensuring even distribution and enhanced bait attraction throughout mixes, hookbaits, and liquid foods.
Its hygroscopic properties help lock in moisture for optimal bait texture, while its natural stabilising preservative protects your products from spoilage. This extends freshness and shelf life without compromising quality.
Key Benefits:
Exceptional Purity (99.8%–100%) – Ultra-refined to food and pharmaceutical standards for complete peace of mind.
Professional-Grade Carrier – Distributes and binds flavours and attractors evenly for consistent bait performance.
Built-In Preservation – Extends shelf life and maintains freshness naturally.
Perfect for commercial production or advanced home bait making, our MPG provides the trusted foundation for consistent, long-lasting bait quality.
Manufactured to our exact specifications, this top-grade preservative delivers excellent results in ready-made boilies, pop-ups, and other shelf-life baits. For best performance, allow baits to dry thoroughly before use. Typically a minimum of 48 hours, or longer in cooler, more humid conditions — to minimise moisture and prevent mould growth.
Fruit Sense +
This Powerful Fruit Sense + powder is widely used in the Animal Feed industry, its distinctive strawberry aroma packs a powerful punch. It is used to improve intake of feeds and aids with palatability of feeds where concerned, it is made from a mixture of Acetates, mixed Esters, Aldehydes, Vanillin & Eugenol, creating a superb cold water attractor which can be used on its own or when using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 5-15g per kg base mix .
GLM Concentrate
£2.50 – £129.98Price range: £2.50 through £129.98 Select options This product has multiple variants. The options may be chosen on the product pageGreen Lipped Mussel Concentrate Flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Premium Beef Liver powder (Food Grade)
£6.99 – £1,949.99Price range: £6.99 through £1,949.99 Select options This product has multiple variants. The options may be chosen on the product pageWe have been asked over and over again for a pure beef liver powder, ask no more. We have sourced yet again another premium quality product. This 100% pure beef liver powder is a great addition to any bait, great for pretty much any bait application. This highly attractive/Soluble liver powder has a whopping 67% protein level along with great palpability and nutritional properties hence being used in the fishing bait/feed industry for as long as we can remember, definitely not one to be missed, especially during the colder months.
Recommended inclusion level is up to 100g per kg base mix, depending on other solubles being used within your mix.
Great multi-range product, useful for feed applications/ spod/stick/base/pellet mixes etc.
Spicy-Tropaminamino-Fishmeal Basemix
£7.49 – £1,449.99Price range: £7.49 through £1,449.99 Select options This product has multiple variants. The options may be chosen on the product pageOur fishmeal-based mixes feature our renowned Premium Grade Norwegian LT-94 fishmeal.
Over recent years, we have dedicated significant effort to sourcing the highest quality ingredients, liquids, and additives from around the globe. Many of our new products are now exclusive to AA Baits, enabling us to formulate and offer superior, premium quality in-house blends that stand out in the market. We maintain a select few proprietary ingredients, giving our mixes a distinct advantage over competitors.
To ensure all our customers receive a premium product at a fair price, we operate on a direct-to-consumer basis. This approach eliminates middlemen, allowing us to utilize our finest ingredients and stimulants at optimal levels, ensuring maximum efficacy and value.
If you are looking for an out and out premium grade basemix, look no further. This particular basemix is based on a time-tested recipe we have been asked to supply for a couple of years. Our own unique version of this formulation incorporates a selection of our in-house made ingredients, enhancing an already exceptional recipe. By combining our Premium-grade LT-94 fishmeal with 100% soluble Actifish fishmeal, along with an additional in-house soluble fishmeal and fish additive, we’ve created an extraordinarily premium grade fishmeal basemix.
Complemented by an extensive array of high-end ingredients and additives, this mix is designed to maximize attraction and nutritional value. Our in-house bait boost powder, formulated for both attraction and nutritional benefits, has been included to promote growth, health, long-term food signals and feeding response. We believe this will quickly become a staple in our range, one that we find ourselves producing in large quantities, struggling to meet demand same as all our other basemixes.
Contains:
Use approximately 9 eggs per kilogram of dry base mix for optimal binding. This base mix will produce dark brown/deep red boilies.
Our base mixes are tried, tested, and consistently roll perfectly. We exclusively utilize high-quality ingredients, carefully balanced at their optimal levels to produce an excellent food source. This ensures the bait remains highly attractive and nutritionally rich, encouraging fish to return as they become familiar with its benefits.
Tip: When creating your own boilies, consider leaving some unboiled. Unboiled baits retain more nutrients and soluble attractors, leading to faster dispersal and increased feeding activity in your swim. These baits should be stored in a bucket or container to prevent damage once dried. Keep in mind, unboiled baits will not be as hard, so they are best suited for use with a throwing stick.
Full Fat GLM Powder
£10.49 – £1,249.99Price range: £10.49 through £1,249.99 Select options This product has multiple variants. The options may be chosen on the product pageWe are now extremely happy to be able to offer this pure full fat green lipped mussel powder, something we have been asked for more times than we can remember. This pure full fat version offers all the nutrient-rich natural oils alongside the highly attractive, very potent meaty shellfish aroma. This fantastic addictive is packed full of essential amino acids and contains a protein content in excess of 60%, This has been sourced from the leading producers in New Zealand, there isn’t a higher quality available.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
Liver Concentrate
£2.75 – £157.98Price range: £2.75 through £157.98 Select options This product has multiple variants. The options may be chosen on the product pageLiver Concentrate flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
8x10mm Match Wafters
£5.99 Select options This product has multiple variants. The options may be chosen on the product pageOverview
We are delighted to offer you our premium range of match wafters. Our team has dedicated extensive effort behind the scenes to carefully formulate each flavour enhancer and feed stimulant liquid pack, ensuring exceptional quality and performance.
Our in-house flavour enhancers are meticulously crafted using a blend of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. All our flavours are designed based on taste rather than aroma. Flavour formulations based on scent are created with entirely different chemical compounds, but our focus has always been on delivering flavours that taste pleasant rather than simply smell strong. This is a personal preference, and we stand by our approach.
Moreover, we only produce flavours that are feed-safe. All our products can be included safely in animal feed (free offerings). Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo a proprietary, in-house, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to deeply infuse liquids into every core of each bait:
These baits are designed to release food signals through the liquid foods and stimulants for an extended period, thanks to our high-quality formulations, as well as trigger a pH shift signal from one of our infused liquids.
We also offer our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
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