Related Products
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Megagold 60/Maize Protein
Rated 5.00 out of 5£3.49 – £1,399.99Price range: £3.49 through £1,399.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageMega-gold 60 is made from the only the highest protein fraction of maize making this gritty meal an attractive ingredient for any base mix, this fine meal has been used extensively in the aquaculture industry for some time partly due to it having a protein content of 60% and being extremely digestible. It can be easily recognised with its Bright Golden Yellow colour and will give baits a gritty crunch and flecked appearance at levels from 10%.
Recommend inclusion level is up to 20% – (200g) per kg base mix.
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Premium Shrimp Hydrolysate Powder
£6.75 – £134.99Price range: £6.75 through £134.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageYet another Premium hydrolysate powder we have sourced from the from the leading manufacturer of premium functional hydrolysates in liquid and powder form. This world wide multi-billion pound company produce only the best nutritional and palatable hydrolysates in liquid and powder form. This absolutely outstanding ultra soluble Shrimp hydrolysate (92%) powder is packed with free amino acids, bioactive peptides and offers a massive protein content of a 60%. Not only is it highly nutritional it also offers great palpability which in turn gives a much higher feed intake. One not to be missed.
Recommended inclusion level is up to 10% (100g) per kg base mix, depending on other solubles being used within your mix.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
- Protein content: 60%
- Fat content: 8%
- Moisture: 4%
- Digestibility: 97%
- Solubility: 92%
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Liquid Dyes (Highly Concentrated)
£3.32 – £104.16Price range: £3.32 through £104.16 Select options This product has multiple variants. The options may be chosen on the product pageWe are now happy to offer a selection of highly concentrated liquid dyes. Great for using with our cloudy liquid, all types of hook baits, dead baits and so on. We now also offer 30ml concentred flavour booster/samples allowing you to create your own desired attractive favoured dye. These can also be diluted with water (made weaker) due to being highly concentrated.
Available in 100ml squeezy bottles with twist lid, 1L jerry cans & 5L jerry cans.
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Brown Crumb
£6.66 – £23.74Price range: £6.66 through £23.74***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageTop Quality Pure Breadcrumb with excellent binding qualities, Breadcrumb will add binding & texture to most mixes. Bread crumbs have been used in the fishing bait industry since day one. Use up to 50% in groundbaits/stick mixes and up to 10% in boilie mixes.
• Protein content: 13.4%
• Fat content: 3.7%
• Fibre content: 0.9%
• Ash content: 3% -
Super Green Cheesy Garlic & Chilli Groundbait
£4.57 – £162.49Price range: £4.57 through £162.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
This smelly, pungent ground bait has been formulated using the very well know and very potent blue cheese & garlic powder. If this isn’t enough we have also incorporated our in house blend of chilli & spices. We have used our pure food grade, highest quaintly ingredients available creating this devastating groundbait. This one has proven itself over and over again through the last 12 months of testing. This is a carpet feed that fish find almost irresistible. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
- Ground Particles
- In house blend of milk proteins
- Mixture of ground pellet powder
- Blue cheese Powder
- Garlic powder
- Betaine
- Newly sourced feed stimulants
- In house bend of chilli & spices
Also
- High in protein
- Rich in valuable food source
- Great for F1’s, carp, bream, tench
- Packed with attraction & feed stimulants
Cost per kg
- 1kg – £4.80/kg
- 5kg – £3.8/kg
- 20kg – £3.12/kg
- 60kg – £2.78/kg
Tips
- Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
- We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
- 1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
- Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
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Vitamin, Pure Blood & Bloodworm Liquid
£12.49 – £183.32Price range: £12.49 through £183.32***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageVitamin, Pure Blood & Bloodworm Liquid
Our Vitamin, Pure Blood & Bloodworm Liquid is a highly concentrated bloodworm liquid food for carp bait, combining genuine blood-derived ingredients, whole and emulsified bloodworm, amino acids, vitamins and minerals.
Developed to create what we believe is one of the most concentrated and complete bloodworm liquids on the market, this liquid is built around the real ingredients rather than relying heavily on artificial flavouring to create a bloodworm profile.
A powerful combination of pure blood products provides a rich source of naturally occurring proteins and amino acids. We then add both whole and emulsified pure bloodworm, delivering the distinctive natural food signals associated with bloodworm.
To further enhance the nutritional profile, the liquid is fortified with a specially formulated vitamin and mineral blend, including vitamin B12. The result is a highly attractive liquid food that offers much more than simply taste and aroma.
Highly soluble and extremely versatile, our Bloodworm Liquid disperses rapidly through the water column. It creates a dense, highly visible food cloud, helping to spread attractive food signals throughout the surrounding area.
Its high bloodworm content also makes it an excellent bait soak and liquid additive. Use it with boilies, base mixes, spod mixes, stick mixes, pellets and other bait applications to add another layer of attraction.
Key Features
- Exceptionally high inclusion of pure blood and bloodworm products
- Contains whole and emulsified pure bloodworm
- Rich in naturally occurring proteins and amino acids
- Fortified with a specially formulated vitamin and mineral supplement
- Contains vitamin B12
- Highly soluble with excellent dispersion through the water
- Creates a dense and attractive food cloud
- Excellent liquid food for carp bait
- Ideal for boilie and base mixes, spod mixes, stick mixes and pellets
- Excellent for use as a bait soak
- Suitable for year-round use
Recommended Inclusion
Use at up to 30ml per kg of base mix, depending on the levels of other liquids being incorporated into the recipe.
For spod mixes, stick mixes and pellets, or when using the liquid as a bait soak, adjust the inclusion level to suit the required application.
As with all AA Baits liquid foods, we source and use high-quality ingredients selected specifically for their suitability in bait applications.
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Soya Flour (Trusoy)
£3.80 – £434.99Price range: £3.80 through £434.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageThis (Cereform Trusoy) soya flour we supply is a Fine-ground, enzyme inactive, full-fat soya flour, this has a protein content of about 40% and can be used to aid binding. It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
• Protein content: 38%
• Fat content: 20% -
BetaCel-Yeast® (Premium)
£6.99 – £2,450.00Price range: £6.99 through £2,450.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBetaCel Yeast® – Premium Deactivated Brewers’ Yeast Powder
NEW & IMPROVED – Higher Protein, Premium Brewing Heritage & Better Value
BetaCel Yeast® is our new premium-quality deactivated brewers’ yeast powder, produced from 100% pure Saccharomyces cerevisiae.
Sourced from a global leading producer of yeast powders and extracts, BetaCel Yeast® is derived from genuine traditional brewing using malted barley and hops, providing an excellent nutritional profile and valuable naturally occurring brewing compounds.
Following our own comparative testing against our long-established Brocacel® Yeast, BetaCel Yeast® came out on top, offering a higher measured protein content, a more pleasant overall taste in our own comparisons, distinctive brewing-derived characteristics and a cost saving for our customers.
Why Have We Introduced BetaCel Yeast®?
Brocacel® has always been a very good-quality yeast ingredient, and one we have been happy to supply for many years. However, at AA Baits, we are constantly looking for ways to improve the quality and value of the ingredients we offer.
Following comparative laboratory testing, we received the following protein results:
- Brocacel® Yeast – 40.9% crude protein
- BetaCel Yeast® – 45.8% crude protein
These are the actual results returned from the samples tested. As with any natural ingredient, nutritional values can vary slightly between production batches.
This means BetaCel Yeast® demonstrated approximately 12% more protein than Brocacel® in our comparative testing.
Alongside the higher protein result, BetaCel Yeast® offers a cost saving, making it an exciting addition to our range.
Understanding the Bitterness Levels – Why Is This Important?
One of the interesting findings from our comparative laboratory testing was the difference in measured bitterness levels between the two yeast products.
Our results showed:
- Brocacel® Yeast – 20 BU/100g dry matter
- BetaCel Yeast® – 100 BU/100g dry matter
This means BetaCel Yeast® recorded five times the measured bitterness of Brocacel® in our laboratory analysis.
However, it’s important to understand what these figures actually mean, particularly when it comes to taste, palatability and bait quality.
At AA Baits, we fully appreciate that taste and palatability are extremely important when developing high-quality fishing baits. The last thing we want is to introduce an ingredient that negatively affects the taste or acceptance of our formulations.
For this reason, we carried out our own direct taste comparisons between Brocacel® and BetaCel Yeast®.
Despite the difference in laboratory bitterness readings, we were unable to detect any noticeable additional bitterness in BetaCel Yeast®. In fact, we found BetaCel Yeast® to have a much more pleasant initial taste and aftertaste, making it our preferred product in our own side-by-side comparisons. We also tested other yeast powders that recorded zero measurable bitterness and had not been produced through traditional brewing using malted barley and hops. Despite having no measurable bitterness, we found both their initial taste and lingering aftertaste to be extremely unpleasant.
This highlights an important distinction: a laboratory bitterness measurement does not necessarily translate directly into how bitter an ingredient tastes, particularly when it is incorporated at relatively low inclusion levels within a complete bait formulation.
So Why Have We Highlighted the Bitterness Reading?
The reason we’ve included this information isn’t because we believe a more bitter bait is necessarily better. Instead, we consider it an interesting analytical characteristic that helps us understand the brewing origin and composition of the yeast.
BetaCel Yeast® originates from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on alternative fermentation substrates.
During the brewing process, hops contribute naturally occurring bitter compounds, including humulone (alpha acid), lupulone (beta acid) and related substances.
The bitterness level of brewery-derived yeast can be influenced by the quantity, variety and bittering intensity of the hops used, alongside the brewing and production processes themselves.
The higher bitterness reading in BetaCel Yeast® is consistent with its origins in a hop-rich brewing process and reflects an interesting difference in the brewing-derived characteristics of the two yeast products.
These hop-derived compounds are also of particular interest because of their recognised antioxidant and bacteriostatic properties under certain conditions.
Although the bitterness reading alone cannot establish the exact concentrations of these compounds or determine the quality of the original beer, it provides another useful insight into the characteristics of BetaCel Yeast® and its genuine brewing heritage.
What Does This Mean for Bait Makers?
Ultimately, what matters to us is the overall quality, nutritional value, taste and suitability of an ingredient, rather than any single laboratory figure.
Our own taste testing found BetaCel Yeast® to have a more pleasant overall taste than Brocacel®, with no noticeable increase in bitterness, despite its higher analytical reading.
It’s also worth remembering that brewers’ yeast is normally used as just one component of a complete bait formulation. Its contribution to the finished bait will depend on the inclusion rate and the other ingredients used.
For us, the bitterness measurement is simply another piece of analytical information that complements the more important advantages we have identified:
- Higher Protein Content – 45.8% crude protein compared with 40.9% for Brocacel® in our comparative testing.
- Excellent Taste Profile – Preferred in our own side-by-side taste comparisons, with no noticeable additional bitterness.
- Genuine Brewery Origin – Derived from traditional brewing using malted barley and hops.
- Naturally Occurring Nutrients – Including MOS, beta-glucans, nucleotides, amino acids, vitamins and minerals.
- Better Value for Money – Offering a cost saving compared with Brocacel®.
Genuine Brewery-Derived Yeast – Why the Source Matters
Not all yeast powders are produced in the same way, and we believe the origin of a yeast ingredient is just as important as its nutritional specification.
BetaCel Yeast® is sourced from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on an alternative fermentation substrate.
During the brewing process, the yeast comes into contact with naturally occurring compounds from both the malted barley and hops, contributing to its distinctive composition.
This can include valuable hop-derived bitter compounds alongside the nutritional components naturally present in the yeast itself.
Some yeast powders are produced using alternative fermentation substrates and different manufacturing processes. These can still be useful ingredients, but their composition may differ significantly from genuine brewery-derived yeast.
For this reason, we believe it is important to understand not just the protein content of a yeast powder, but also where it comes from, how it is produced and what naturally occurring compounds it contains.
Why Bitterness and Gluten Are Interesting Indicators
Two particularly interesting characteristics when assessing brewery-derived yeast are its measured bitterness and the presence of gluten.
Traditional brewing commonly uses malted barley, which naturally contains gluten-related proteins, while hops contribute characteristic bitter compounds.
When both are detected in a brewers’ yeast powder, they can provide useful supporting evidence of its brewing origin.
However, neither measurement alone proves how a yeast has been produced, which is why manufacturer traceability and confirmation of the production process are equally important.
In the case of BetaCel Yeast®, we have confirmation that the product originates from traditional brewing using malted barley and hops.
Combined with its measured bitterness, this gives us further confidence in the origin and characteristics of the ingredient we are supplying.
Naturally Rich in Valuable Yeast Nutrients
BetaCel Yeast® contains a range of naturally occurring nutritional components that make deactivated brewers’ yeast a valuable ingredient in modern bait formulations.
These include:
- MOS (Mannan Oligosaccharides) – Naturally occurring yeast cell wall components valued for their prebiotic properties.
- Beta-Glucans – Yeast cell wall polysaccharides recognised for their potential role in supporting normal immune function.
- Nucleotides – Important nutritional compounds involved in cellular activity, growth and tissue development.
- Amino Acids – Valuable protein-building components that contribute to the nutritional profile of a bait.
- B Vitamins – Naturally occurring vitamins involved in metabolism and nutrient utilisation.
- Minerals & Trace Elements – Including phosphorus, iron, zinc and other essential micronutrients.
- Hop-Derived Compounds – Including humulone, lupulone and related bitter substances associated with the brewing process.
Premium Quality & Specialist Production
BetaCel Yeast® is manufactured by a global leading producer of yeast powders and extracts, using specialist production and processing technology.
The combination of genuine brewery-derived raw material, carefully controlled processing and an excellent nutritional specification makes BetaCel Yeast® a premium ingredient for use in boilies, groundbaits, stick mixes and other specialist fishing bait formulations.
Key Benefits of BetaCel Yeast®
- 100% pure deactivated brewers’ yeast (Saccharomyces cerevisiae).
- Derived from genuine traditional brewing using malted barley and hops.
- 45.8% crude protein in our comparative testing.
- Approximately 12% higher measured protein content than Brocacel® Yeast.
- Five times the measured bitterness of Brocacel® Yeast, with no noticeable additional bitterness in our own taste comparisons.
- Pleasant overall taste profile, preferred in our own side-by-side testing.
- Contains naturally occurring MOS, beta-glucans and nucleotides.
- Provides amino acids, B vitamins, minerals and trace elements.
- Contains valuable hop-derived bitter compounds, including humulone and lupulone.
- Produced using specialist manufacturing technology.
- Excellent nutritional addition to a wide range of bait formulations.
- Better value for money compared with Brocacel® Yeast.
The AA Baits Commitment to Quality
At AA Baits, we’re constantly striving to source the very best quality ingredients, not only to offer our customers premium products at competitive prices, but also to ensure that we use only the finest raw materials in our own in-house bait formulations and boilie production.
Our introduction of BetaCel Yeast® isn’t because Brocacel® is a poor-quality product — far from it. Brocacel® has always been an excellent yeast ingredient and one that many of our customers have used successfully for years.
For the time being, we will continue to offer both Brocacel® and BetaCel Yeast®, allowing customers to choose whichever product best suits their requirements.
However, following our comparative testing, we believe BetaCel Yeast® represents an exciting step forward.
With its higher measured protein content, excellent taste profile, genuine brewery-derived origin, valuable naturally occurring nutrients and more competitive price, we can see BetaCel Yeast® becoming our leading brewers’ yeast ingredient and the preferred choice for many bait makers.
BetaCel Yeast® – Genuine Brewery-Derived Quality, Higher Protein, Excellent Taste & Better Value.





Cocoa Powder
£13.49 – £949.99Price range: £13.49 through £949.99
Cocoa Powder
Description
Cocoa Powder Light Brown – 10–12% Fat
Light Brown Cocoa Powder is a premium-grade, alkalised cocoa powder manufactured from carefully processed cocoa beans. With a cocoa butter content of 10–12%, it offers a smooth, classic cocoa profile alongside a light-to-medium brown colour, making it an extremely versatile ingredient for use within boilie, groundbait, stick mix and spod mix formulations.
Unlike natural cocoa powder, this product has been alkalised (Dutch processed) to reduce its natural acidity. This produces a smoother, more rounded cocoa taste and aroma while giving the powder its consistent light brown appearance.
The fine particle size allows it to disperse evenly throughout dry mixes, making it particularly useful where a consistent cocoa profile and colour are required throughout the finished bait.
With its distinctive chocolate aroma and palatability, cocoa powder works particularly well alongside milk proteins, birdfoods, nut meals, biscuit meals and sweet or creamy flavour profiles. It can also be incorporated at lower levels into fishmeal-based formulations to add another layer to the overall taste and aroma profile.
Key Features
Recommended Inclusion Rate
Boilie & Base Mixes: 2.5–10%
Groundbaits / Stick & Spod Mixes: Use as required depending on the desired aroma, taste and colour.
We recommend starting at the lower inclusion level and increasing gradually to suit your formulation. As with any powdered ingredient, higher inclusion rates can alter the binding, texture and rolling characteristics of a base mix.
Technical Specification
Appearance: Fine light brown powder
Flavour: Typical cocoa
Odour: Typical cocoa
Fat Content: 10–12%
pH: 6.8–7.2
Moisture: 5% maximum
Fineness: Minimum 99.5% below 75µm
Pack Size: 25kg
Store in a clean, cool, dry and well-ventilated area, free from foreign odours and away from direct sunlight.
For optimum storage, the manufacturer recommends temperatures below 20°C and approximately 60% relative humidity.
Shelf Life: Up to 24 months from production when stored under the recommended conditions.
Intended for incorporation into animal/fish feed.
Additional information
1kg, 5kg, 25kg, 100kg