We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£9.98 – £49.99Select options
This product has multiple variants. The options may be chosen on the product page
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
£7.49 – £104.99Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quaintly ingredients and additives available. This mix has been crammed with a variety of premium grade fishmeal’s, some being 100% soluble adding instant attraction, if this isn’t enough we have also added Full fat GLM & Premium grade PET krill meal.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. One new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
£7.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Contains betaine anhydrous for additional attraction
Includes corn syrup for added sweetness and dispersion
£4.30 – £104.99Select options
This product has multiple variants. The options may be chosen on the product page
This Creamy B+ (Double Strength) is more on the creamy side compared to our Milk E+ (which is still creamy but is based on vanilla & coconut), were this newly source version is based on dairy cream. These powder additives are widely used to enhance the palatability & intake of feeds & flavours, this highly attractive additive has been used in our industry for some time, it is made from a combination of Lactones and Aldehydes. when using in conjunction with other additives we recommend a starting point of 5-10g per kg base mix.
Recommended inclusion level is around 5-15g per kg base mix .
£12.98 – £32.48Select options
This product has multiple variants. The options may be chosen on the product page
* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Packed full of amino acids, vitamins & trace elements
Stabilisation of the gastro-intestinal system
Contains Humulones & Lupulones (α- and β-acids from hops) with antioxidant and bacteriostatic effect
Formation of an additional protective barrier (biofilm) on the intestinal mucosa (infection barrier)
Support and relief for the immune system, reducing infections
Higher growth due to the high bioavailability of nucleic acids, nucleotides and nucleosides
Increased development and integrity of intestinal tissue
Contains a mixture of in house sweeteners
Powerful antibacterial and anti fungal additives included
Reduced microbial and fungal contamination
Contains citrus bioflavonoids
Recommended inclusion level is around 1 – 2g per kg base mix .
£3.49 – £189.98Select options
This product has multiple variants. The options may be chosen on the product page
We are happy  to be able to offer the base liquid that is used widely in the fishing bait industry to create a hazy, foggy cloud. This liquid will disperse vertically through all the water layers creating a cloud of attraction throughout your swim.
We have left enough room in each squeezy bottle for you create your very own unique cloudy liquid. Simply add your own chosen liquids and flavours and shake well. We now offer all of our concentrated flavours in 30ml booster/sample bottles which allows you to create any flavour liquid you desire. For colouring we now also offer a selection of liquid dyes (highly concentrated) which can simply be added to the cloudy liquid until you achieve your own desired strength. You can also add many other liquids, the options are endless, please check all of our Amino & Betaine booster’s out along with the wide range of liquid food’s and hydrolysates we supply.
Happy formulating, tight lines.
Recommend flavour Inclusion: 10 drops being the lower inclusion & 4ml being the higher inclusion (For an 80ml bottle) . We recommend using a 5ml syringe and slowly adding until you achieve your desired strength. These are recommendations, more can be added if you feel the need.
Great multi-range product, Simply coat pellets, hook baits, boilies, stick mixes and so on.
Available in 40ml & 80ml squeeze bottles, along with 1L, 2.5L & 5L top up bottles.
£4.80 – £167.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Ocean + Groundbait has been formulated with a mixture of highest quality fishmeal’s and soluble hydrolysate powders available, along with a mixture of highly attractive additives and feed stimulants. This mix contain’s pure green lipped mussel, krill meal, shrimp meal and squid meal, all are absolutely rammed with attraction and nutritional goodness. We have also included a mixture of the highest grade, ultra soluble hydrolysate powders available and if that isn’t enough we have also added the most pungent and powerful soluble fishmeal attractor available (CPSP 90), which has created a seriously devastating soluble groundbait. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
We also supply a matching, extremely attractive liquid food.
 Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
15mm Pop ups
£8.48
15mm Pop ups
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Dog Biscuit (Medium Brown), Dog Biscuit (Light Brown), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old school Squid & Octopus (White), Old school Squid & Octopus (Fluoro Pink), Old school Squid & Octopus (Fluoro Yellow), Old school Squid & Octopus (Fluoro Orange), Pineapple (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Related Products
Squid Addarome + Powder
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
Ultimate Fish Stick & Bag Mix
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quaintly ingredients and additives available. This mix has been crammed with a variety of premium grade fishmeal’s, some being 100% soluble adding instant attraction, if this isn’t enough we have also added Full fat GLM & Premium grade PET krill meal.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. One new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
Cost per kg
NHDC, Amino & Betaine Flavour Enhancer
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.
Creamy B+
This Creamy B+ (Double Strength) is more on the creamy side compared to our Milk E+ (which is still creamy but is based on vanilla & coconut), were this newly source version is based on dairy cream. These powder additives are widely used to enhance the palatability & intake of feeds & flavours, this highly attractive additive has been used in our industry for some time, it is made from a combination of Lactones and Aldehydes. when using in conjunction with other additives we recommend a starting point of 5-10g per kg base mix.
Recommended inclusion level is around 5-15g per kg base mix .
Bait Boost Powder
* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Recommended inclusion level is around 1 – 2g per kg base mix .
Bug Oil
A high quality pungent insect oil which most fish will find highly attractive, provides a great source of energy for fish.
Creates an oily slick that disperses through the water colums during fishing and pre baiting.
Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 20ml per kg base mix, depending on the amount of other liquids you might be adding.
Smart Cloudy Liquid
We are happy  to be able to offer the base liquid that is used widely in the fishing bait industry to create a hazy, foggy cloud. This liquid will disperse vertically through all the water layers creating a cloud of attraction throughout your swim.
We have left enough room in each squeezy bottle for you create your very own unique cloudy liquid. Simply add your own chosen liquids and flavours and shake well. We now offer all of our concentrated flavours in 30ml booster/sample bottles which allows you to create any flavour liquid you desire. For colouring we now also offer a selection of liquid dyes (highly concentrated) which can simply be added to the cloudy liquid until you achieve your own desired strength. You can also add many other liquids, the options are endless, please check all of our Amino & Betaine booster’s out along with the wide range of liquid food’s and hydrolysates we supply.
Happy formulating, tight lines.
Recommend flavour Inclusion: 10 drops being the lower inclusion & 4ml being the higher inclusion (For an 80ml bottle) . We recommend using a 5ml syringe and slowly adding until you achieve your desired strength. These are recommendations, more can be added if you feel the need.
Great multi-range product, Simply coat pellets, hook baits, boilies, stick mixes and so on.
Available in 40ml & 80ml squeeze bottles, along with 1L, 2.5L & 5L top up bottles.
Ocean + Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Ocean + Groundbait has been formulated with a mixture of highest quality fishmeal’s and soluble hydrolysate powders available, along with a mixture of highly attractive additives and feed stimulants. This mix contain’s pure green lipped mussel, krill meal, shrimp meal and squid meal, all are absolutely rammed with attraction and nutritional goodness. We have also included a mixture of the highest grade, ultra soluble hydrolysate powders available and if that isn’t enough we have also added the most pungent and powerful soluble fishmeal attractor available (CPSP 90), which has created a seriously devastating soluble groundbait. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
We also supply a matching, extremely attractive liquid food.
Contains
AlsoÂ
Cost per kg
Tips