Related Products
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Match Fishing Polo Shirt
£22.91***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium polo shirt come with a contrast tape in the neck and on the side slits, along with being a great fit, soft and comfortable. These also come with an embroidered logo.
Fabric
60% Organic Cotton, 40% Recycled PolyesterWeight200g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Fish Slick Oils
£5.41***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product page*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
- Shake well before use
- PVA-friendly
Applications:
- Squeezing into solid bags
- Soaking baits and hookbaits
- ZIG foam
- Adding to ground baits and method mixes
- Coating boilies and pellets
Product Highlights:
- Contains our premium-grade, in-house flavour enhancers (more info here)
- Extremely attractive to fish
- Climbs vertically in the water column
- Leaves a distinct flat spot on the water’s surface, indicating feeding activity
- Impossible to overload or overpower
Available in: 250ml bottles.
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BetaCel-Yeast® (Premium)
£6.99 – £2,450.00Price range: £6.99 through £2,450.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBetaCel Yeast® – Premium Deactivated Brewers’ Yeast Powder
NEW & IMPROVED – Higher Protein, Premium Brewing Heritage & Better Value
BetaCel Yeast® is our new premium-quality deactivated brewers’ yeast powder, produced from 100% pure Saccharomyces cerevisiae.
Sourced from a global leading producer of yeast powders and extracts, BetaCel Yeast® is derived from genuine traditional brewing using malted barley and hops, providing an excellent nutritional profile and valuable naturally occurring brewing compounds.
Following our own comparative testing against our long-established Brocacel® Yeast, BetaCel Yeast® came out on top, offering a higher measured protein content, a more pleasant overall taste in our own comparisons, distinctive brewing-derived characteristics and a cost saving for our customers.
Why Have We Introduced BetaCel Yeast®?
Brocacel® has always been a very good-quality yeast ingredient, and one we have been happy to supply for many years. However, at AA Baits, we are constantly looking for ways to improve the quality and value of the ingredients we offer.
Following comparative laboratory testing, we received the following protein results:
- Brocacel® Yeast – 40.9% crude protein
- BetaCel Yeast® – 45.8% crude protein
These are the actual results returned from the samples tested. As with any natural ingredient, nutritional values can vary slightly between production batches.
This means BetaCel Yeast® demonstrated approximately 12% more protein than Brocacel® in our comparative testing.
Alongside the higher protein result, BetaCel Yeast® offers a cost saving, making it an exciting addition to our range.
Understanding the Bitterness Levels – Why Is This Important?
One of the interesting findings from our comparative laboratory testing was the difference in measured bitterness levels between the two yeast products.
Our results showed:
- Brocacel® Yeast – 20 BU/100g dry matter
- BetaCel Yeast® – 100 BU/100g dry matter
This means BetaCel Yeast® recorded five times the measured bitterness of Brocacel® in our laboratory analysis.
However, it’s important to understand what these figures actually mean, particularly when it comes to taste, palatability and bait quality.
At AA Baits, we fully appreciate that taste and palatability are extremely important when developing high-quality fishing baits. The last thing we want is to introduce an ingredient that negatively affects the taste or acceptance of our formulations.
For this reason, we carried out our own direct taste comparisons between Brocacel® and BetaCel Yeast®.
Despite the difference in laboratory bitterness readings, we were unable to detect any noticeable additional bitterness in BetaCel Yeast®. In fact, we found BetaCel Yeast® to have a much more pleasant initial taste and aftertaste, making it our preferred product in our own side-by-side comparisons. We also tested other yeast powders that recorded zero measurable bitterness and had not been produced through traditional brewing using malted barley and hops. Despite having no measurable bitterness, we found both their initial taste and lingering aftertaste to be extremely unpleasant.
This highlights an important distinction: a laboratory bitterness measurement does not necessarily translate directly into how bitter an ingredient tastes, particularly when it is incorporated at relatively low inclusion levels within a complete bait formulation.
So Why Have We Highlighted the Bitterness Reading?
The reason we’ve included this information isn’t because we believe a more bitter bait is necessarily better. Instead, we consider it an interesting analytical characteristic that helps us understand the brewing origin and composition of the yeast.
BetaCel Yeast® originates from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on alternative fermentation substrates.
During the brewing process, hops contribute naturally occurring bitter compounds, including humulone (alpha acid), lupulone (beta acid) and related substances.
The bitterness level of brewery-derived yeast can be influenced by the quantity, variety and bittering intensity of the hops used, alongside the brewing and production processes themselves.
The higher bitterness reading in BetaCel Yeast® is consistent with its origins in a hop-rich brewing process and reflects an interesting difference in the brewing-derived characteristics of the two yeast products.
These hop-derived compounds are also of particular interest because of their recognised antioxidant and bacteriostatic properties under certain conditions.
Although the bitterness reading alone cannot establish the exact concentrations of these compounds or determine the quality of the original beer, it provides another useful insight into the characteristics of BetaCel Yeast® and its genuine brewing heritage.
What Does This Mean for Bait Makers?
Ultimately, what matters to us is the overall quality, nutritional value, taste and suitability of an ingredient, rather than any single laboratory figure.
Our own taste testing found BetaCel Yeast® to have a more pleasant overall taste than Brocacel®, with no noticeable increase in bitterness, despite its higher analytical reading.
It’s also worth remembering that brewers’ yeast is normally used as just one component of a complete bait formulation. Its contribution to the finished bait will depend on the inclusion rate and the other ingredients used.
For us, the bitterness measurement is simply another piece of analytical information that complements the more important advantages we have identified:
- Higher Protein Content – 45.8% crude protein compared with 40.9% for Brocacel® in our comparative testing.
- Excellent Taste Profile – Preferred in our own side-by-side taste comparisons, with no noticeable additional bitterness.
- Genuine Brewery Origin – Derived from traditional brewing using malted barley and hops.
- Naturally Occurring Nutrients – Including MOS, beta-glucans, nucleotides, amino acids, vitamins and minerals.
- Better Value for Money – Offering a cost saving compared with Brocacel®.
Genuine Brewery-Derived Yeast – Why the Source Matters
Not all yeast powders are produced in the same way, and we believe the origin of a yeast ingredient is just as important as its nutritional specification.
BetaCel Yeast® is sourced from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on an alternative fermentation substrate.
During the brewing process, the yeast comes into contact with naturally occurring compounds from both the malted barley and hops, contributing to its distinctive composition.
This can include valuable hop-derived bitter compounds alongside the nutritional components naturally present in the yeast itself.
Some yeast powders are produced using alternative fermentation substrates and different manufacturing processes. These can still be useful ingredients, but their composition may differ significantly from genuine brewery-derived yeast.
For this reason, we believe it is important to understand not just the protein content of a yeast powder, but also where it comes from, how it is produced and what naturally occurring compounds it contains.
Why Bitterness and Gluten Are Interesting Indicators
Two particularly interesting characteristics when assessing brewery-derived yeast are its measured bitterness and the presence of gluten.
Traditional brewing commonly uses malted barley, which naturally contains gluten-related proteins, while hops contribute characteristic bitter compounds.
When both are detected in a brewers’ yeast powder, they can provide useful supporting evidence of its brewing origin.
However, neither measurement alone proves how a yeast has been produced, which is why manufacturer traceability and confirmation of the production process are equally important.
In the case of BetaCel Yeast®, we have confirmation that the product originates from traditional brewing using malted barley and hops.
Combined with its measured bitterness, this gives us further confidence in the origin and characteristics of the ingredient we are supplying.
Naturally Rich in Valuable Yeast Nutrients
BetaCel Yeast® contains a range of naturally occurring nutritional components that make deactivated brewers’ yeast a valuable ingredient in modern bait formulations.
These include:
- MOS (Mannan Oligosaccharides) – Naturally occurring yeast cell wall components valued for their prebiotic properties.
- Beta-Glucans – Yeast cell wall polysaccharides recognised for their potential role in supporting normal immune function.
- Nucleotides – Important nutritional compounds involved in cellular activity, growth and tissue development.
- Amino Acids – Valuable protein-building components that contribute to the nutritional profile of a bait.
- B Vitamins – Naturally occurring vitamins involved in metabolism and nutrient utilisation.
- Minerals & Trace Elements – Including phosphorus, iron, zinc and other essential micronutrients.
- Hop-Derived Compounds – Including humulone, lupulone and related bitter substances associated with the brewing process.
Premium Quality & Specialist Production
BetaCel Yeast® is manufactured by a global leading producer of yeast powders and extracts, using specialist production and processing technology.
The combination of genuine brewery-derived raw material, carefully controlled processing and an excellent nutritional specification makes BetaCel Yeast® a premium ingredient for use in boilies, groundbaits, stick mixes and other specialist fishing bait formulations.
Key Benefits of BetaCel Yeast®
- 100% pure deactivated brewers’ yeast (Saccharomyces cerevisiae).
- Derived from genuine traditional brewing using malted barley and hops.
- 45.8% crude protein in our comparative testing.
- Approximately 12% higher measured protein content than Brocacel® Yeast.
- Five times the measured bitterness of Brocacel® Yeast, with no noticeable additional bitterness in our own taste comparisons.
- Pleasant overall taste profile, preferred in our own side-by-side testing.
- Contains naturally occurring MOS, beta-glucans and nucleotides.
- Provides amino acids, B vitamins, minerals and trace elements.
- Contains valuable hop-derived bitter compounds, including humulone and lupulone.
- Produced using specialist manufacturing technology.
- Excellent nutritional addition to a wide range of bait formulations.
- Better value for money compared with Brocacel® Yeast.
The AA Baits Commitment to Quality
At AA Baits, we’re constantly striving to source the very best quality ingredients, not only to offer our customers premium products at competitive prices, but also to ensure that we use only the finest raw materials in our own in-house bait formulations and boilie production.
Our introduction of BetaCel Yeast® isn’t because Brocacel® is a poor-quality product — far from it. Brocacel® has always been an excellent yeast ingredient and one that many of our customers have used successfully for years.
For the time being, we will continue to offer both Brocacel® and BetaCel Yeast®, allowing customers to choose whichever product best suits their requirements.
However, following our comparative testing, we believe BetaCel Yeast® represents an exciting step forward.
With its higher measured protein content, excellent taste profile, genuine brewery-derived origin, valuable naturally occurring nutrients and more competitive price, we can see BetaCel Yeast® becoming our leading brewers’ yeast ingredient and the preferred choice for many bait makers.
BetaCel Yeast® – Genuine Brewery-Derived Quality, Higher Protein, Excellent Taste & Better Value.
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Frankfurter Concentrate (NEW)
£2.17 – £118.74Price range: £2.17 through £118.74 Select options This product has multiple variants. The options may be chosen on the product page*New, now based on flavour and not aroma.
This frankfurter flavour has a spicy/meaty aroma which is very distinctive. Another concentrate that goes very well with black pepper oil.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Match Zip Sweatshirt
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Mulberry Floritine Concentrate
£2.17 – £118.74Price range: £2.17 through £118.74 Select options This product has multiple variants. The options may be chosen on the product pageMulberry Floritine Concentrate flavour. Yet again another old school cracker, know world wide and used by many.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Ultimate Creamy Nut Stick & Bag Mix
£6.24 – £87.49Price range: £6.24 through £87.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quality ingredients and additives available. This mix has been crammed with a variety of mixed nuts, roasted peanut meal & soluble peanut protein flour adding instant attraction, if this isn’t enough we have also added a variety of premium grade yeast powders.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. Our new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
- Mixed nut meals
- Roasted peanut meal
- High % of peanut protein
- In-house blend of yeast products
- In-house blend of spices
- In house bait boost powder (View Here)
- In house blend of high end milk proteins
- Ground pellet powder
- Newly sourced feed stimulants
- Betaine
- Kermaine HD Powder
- In-house blend of sweeteners & enhancers
- Himalayan rock salt
- Crushed hemp seed
- Mini ultra mix pellets
- & more ( over 25 ingredients included)
Cost per kg
- 1kg – £7.49/kg
- 5kg – £6.49/kg
- 20kg – £5.25/kg
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GLM Pellets
£4.00 – £1,620.00Price range: £4.00 through £1,620.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBoosted GLM Feed Pellets
We’re excited to introduce our newly developed Boosted GLM Feed Pellets, produced to our exact in-house specification using only the highest quality ingredients. After extensive formulation and testing, we’ve created a pellet designed to deliver exceptional attraction, digestibility, and nutritional value.
As with all our premium pellets, every key ingredient is fully incorporated within the finished pellet, not simply coated on the outside. This ensures a consistent release of attractants and nutrients, maximising effectiveness in all conditions.
Premium Ingredients Included
Our bespoke GLM formulation features a carefully balanced blend of proven, high-quality components:
- Pure Green Lipped Mussel (GLM) powder
- Premium LT-94 fishmeal
- Selection of high-quality yeast powders
- Blend of milk powders
- Sweeteners for enhanced palatability
- Salmon oil for added energy and attraction
- Our in-house amino acid supplement – Megamino
- GLM flavour enhancer – View here
- Bait Boost Powder – View here
Engineered for Maximum Attraction
These pellets contain a generous inclusion of pure GLM powder, widely regarded as one of the most effective natural feeding stimulants available. Combined with our premium fishmeal base, soluble amino acids, liquid hydrolysates, oils, and in-house booster additives, this creates a powerful and highly digestible feed source that fish actively seek out.
Unlike standard pellets, which often rely on surface coatings, our Boosted GLM Pellets are infused throughout. This allows for a steady and prolonged leakage of attractors, ensuring they continue working long after entering the water.
A Standout Pellet Range
We’ve gone to great lengths to produce something genuinely different, using only premium-grade ingredients within the pellet itself. These one-of-a-kind GLM pellets are something we’ve been incredibly excited to develop and share with our customers.
We’re confident they will quickly become a firm favourite, sitting proudly alongside our Boosted Bloodworm Pellets in what we believe is a truly standout pellet range.







12x15mm Wafters
£7.07
12x15mm Wafters
Description
We are pleased to offer a premium range of hookbaits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe and effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hookbaits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy Garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Recently Viewed Products
Glycerine
Glycerine is a clear, thick liquid commonly used to create bait glugs, helping attractors cling to your dipped baits for longer. It’s a great addition for anglers looking to boost the effectiveness of their hook baits.
To make your own hook bait glug, simply mix 50% liquid glycerine with 50% of your chosen liquid attractors. Stir well to combine. The glycerine helps preserve the mixture, meaning it can be used again and again without needing to be stored in the fridge.
This makes it a convenient and effective way to enhance your baits and keep them performing session after session. 🎣