We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£14.99 – £219.98Select options
This product has multiple variants. The options may be chosen on the product page
Another premium liquid added to our range. Our new Vitamin, Pure Blood & Bloodworm Liquid is a highly soluble mix of hemoglobin, emulsified pure bloodworm, whole pure bloodworm, amino acids, B12 vitamins & minerals. Not only is this liquid nutritionally beneficial it will also create an extremely large cloud when used as a soak in all bait applications.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£44.99Select options
This product has multiple variants. The options may be chosen on the product page
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled Polyester
Weight
280g/m²
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£2.75 – £163.99Select options
This product has multiple variants. The options may be chosen on the product page
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£7.99Select options
This product has multiple variants. The options may be chosen on the product page
*Nutty 3 IN 1 Liquid is part of our Sweet Creamy Nut Range.
Designed to generate a large, dispersing cloud of liquid food attraction, this formulation incorporates oils to ensure the cloud not only spreads horizontally across the lakebed but also rises vertically, maximizing attraction in any direction. These highly attractive cloud liquids are enhanced with our premium-grade, feed-safe flavour enhancers, and additionally contain our 100% soluble, in-house amino acid feed stimulant—making them extremely enticing to fish.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Creates a highly visible and enticing cloud of liquid food
Contains our premium-grade, in-house flavour enhancers (more info here)
Climbs vertically and disperses horizontally across the lakebed
Includes our in-house 100% soluble amino acid feed stimulant
£5.48 – £519.98Select options
This product has multiple variants. The options may be chosen on the product page
We have been asked many many times if we supply Keramine liquid so we knew it must be something special. The good news is we are now happy to offer this fantastic liquid which is absolutely rammed with amino acids, Its unique amino acid profile offers over 50% Amino Acids of which 90% + are in free form, which provide a fast and high level of attraction. This liquid also adds great palatability which in turn keeps he fish coming back for more.
Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
£9.98 – £49.99Select options
This product has multiple variants. The options may be chosen on the product page
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
£5.99 – £274.99Select options
This product has multiple variants. The options may be chosen on the product page
We have formulated a particle preserve liquid for those who want to turn their fresh particle into shelf life. As well as preserving the particle it is also packed with wide variety of trace minerals. It will take roughly 2L to cover 5kg of particle. We recommend completely submerging your particle and using an air tight container.
£6.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Squeezing into solid bags
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Extremely attractive to fish
Climbs vertically in the water column
Leaves a distinct flat spot on the water’s surface, indicating feeding activity
12mm Pop Ups
£8.48
12mm Pop Ups
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old school Squid & Octopus (White), Old school Squid & Octopus (Fluoro Pink), Old school Squid & Octopus (Fluoro Yellow), Old school Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Related Products
Vitamin, Pure Blood & Bloodworm Liquid
Another premium liquid added to our range. Our new Vitamin, Pure Blood & Bloodworm Liquid is a highly soluble mix of hemoglobin, emulsified pure bloodworm, whole pure bloodworm, amino acids, B12 vitamins & minerals. Not only is this liquid nutritionally beneficial it will also create an extremely large cloud when used as a soak in all bait applications.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Match Zip Sweatshirt
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Anchovy Concentrate
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
3 IN 1 Liquids
*Nutty 3 IN 1 Liquid is part of our Sweet Creamy Nut Range.
Designed to generate a large, dispersing cloud of liquid food attraction, this formulation incorporates oils to ensure the cloud not only spreads horizontally across the lakebed but also rises vertically, maximizing attraction in any direction. These highly attractive cloud liquids are enhanced with our premium-grade, feed-safe flavour enhancers, and additionally contain our 100% soluble, in-house amino acid feed stimulant—making them extremely enticing to fish.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.
Special (K)eramine Liquid
We have been asked many many times if we supply Keramine liquid so we knew it must be something special. The good news is we are now happy to offer this fantastic liquid which is absolutely rammed with amino acids, Its unique amino acid profile offers over 50% Amino Acids of which 90% + are in free form, which provide a fast and high level of attraction. This liquid also adds great palatability which in turn keeps he fish coming back for more.
Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
Squid Addarome + Powder
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
Particle Preserve Liquid
We have formulated a particle preserve liquid for those who want to turn their fresh particle into shelf life. As well as preserving the particle it is also packed with wide variety of trace minerals. It will take roughly 2L to cover 5kg of particle. We recommend completely submerging your particle and using an air tight container.
Fish Slick Oils
*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.