We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£4.49–£369.98Price range: £4.49 through £369.98Select options
This product has multiple variants. The options may be chosen on the product page
Our Betain Liquid has been formulated to thin down flavours for boosting Hookbaits etc. It also allows you to create your very own unique booster/soaks by using this as your base and adding your chosen additives and flavours.
£4.99–£311.99Price range: £4.99 through £311.99Select options
This product has multiple variants. The options may be chosen on the product page
Genuine Volac Lamlac is a smooth and creamy milk powder that helps with the binding quality of any base mix while still providing valuable vitamins, minerals and nutritional elements to your mix.
Recommend inclusion level is up to 15% – (150g) per kg base mix.
£5.00–£150.00Price range: £5.00 through £150.00Select amount
This product has multiple variants. The options may be chosen on the product page
Please choose Gift Card Amount & fill in all details to purchase your gift card. Once purchased an email containing all gift card details will be sent.
£7.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Contains betaine anhydrous for additional attraction
Includes corn syrup for added sweetness and dispersion
£12.98Select options
This product has multiple variants. The options may be chosen on the product page
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
£5.99Select options
This product has multiple variants. The options may be chosen on the product page
Overview
We are delighted to offer you our premium range of match wafters. Our team has dedicated extensive effort behind the scenes to carefully formulate each flavour enhancer and feed stimulant liquid pack, ensuring exceptional quality and performance.
Our in-house flavour enhancers are meticulously crafted using a blend of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. All our flavours are designed based on taste rather than aroma. Flavour formulations based on scent are created with entirely different chemical compounds, but our focus has always been on delivering flavours that taste pleasant rather than simply smell strong. This is a personal preference, and we stand by our approach.
Moreover, we only produce flavours that are feed-safe. All our products can be included safely in animal feed (free offerings). Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo a proprietary, in-house, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to deeply infuse liquids into every core of each bait:
First stage: Infusion with our in-house amino acid feed stimulant
Second stage: Infusion with our mixed sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade flavour enhancers
These baits are designed to release food signals through the liquid foods and stimulants for an extended period, thanks to our high-quality formulations, as well as trigger a pH shift signal from one of our infused liquids.
We also offer our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£8.99–£424.99Price range: £8.99 through £424.99Select options
This product has multiple variants. The options may be chosen on the product page
This Amino Anhydrous stim is a totally natural Betaine liquid and is one of the best examples on the market today. Due to the liquid being natural, unlike its synthetic counterpart, it cannot be overdone and fish go absolutely mad for the stuff. We have also incorporated minamino & fruit amino into this already highly attractive natural betaine liquid. This liquid is one not to be missed, can be used for soaking boilies, hook baits and floaters.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£4.80–£62.48Price range: £4.80 through £62.48Select options
This product has multiple variants. The options may be chosen on the product page
Overview
Our new Stealthline range! We have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. We keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants.
Stealthline Silver Fish Natural and Dark mixes are a finely milled non-fishmeal groundbait. Designed to create a cloudy, active mix that draws fish in without filling them up, making it perfect for delicate winter bites. It attracts without feeding, keeping fish browsing in your swim for longer.
This is designed by match anglers for match anglers and is perfect for venues when a non-fishmeal bait is needed.
Cost per kg
1kg – £4.80/kg
Tips
You can add our sweet whey powder to increase binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. Add to the dry mix, then mix very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£7.49–£104.99Price range: £7.49 through £104.99Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quaintly ingredients and additives available. This mix has been crammed with a variety of premium grade fishmeal’s, some being 100% soluble adding instant attraction, if this isn’t enough we have also added Full fat GLM & Premium grade PET krill meal.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. One new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
£5.20–£5.48Price range: £5.20 through £5.48Select options
This product has multiple variants. The options may be chosen on the product page
We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
Enhancing our in-house range of hook baits
Incorporating into ground baits and method mixes
Flavouring liquids and dyes
Adding to various baits or hook baits
Flavouring pellets
Flavouring liquids and glugs
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
12mm Pop Ups
£8.48
12mm Pop Ups
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old school Squid & Octopus (White), Old school Squid & Octopus (Fluoro Pink), Old school Squid & Octopus (Fluoro Yellow), Old school Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
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Betaine Liquid
£4.49 – £369.98Price range: £4.49 through £369.98 Select options This product has multiple variants. The options may be chosen on the product pageOur Betain Liquid has been formulated to thin down flavours for boosting Hookbaits etc. It also allows you to create your very own unique booster/soaks by using this as your base and adding your chosen additives and flavours.
Lamlac Milk Powder (Volac)
Genuine Volac Lamlac is a smooth and creamy milk powder that helps with the binding quality of any base mix while still providing valuable vitamins, minerals and nutritional elements to your mix.
Recommend inclusion level is up to 15% – (150g) per kg base mix.
• Crude protein content: 24%
• Crude oils & fats: 24%
• Crude Ash: 7%
• Crude Fibre: 0%
Gift Card
£5.00 – £150.00Price range: £5.00 through £150.00 Select amount This product has multiple variants. The options may be chosen on the product pagePlease choose Gift Card Amount & fill in all details to purchase your gift card. Once purchased an email containing all gift card details will be sent.
NHDC, Amino & Betaine Flavour Enhancer
£7.49 Select options This product has multiple variants. The options may be chosen on the product page*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.
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Beanies
£12.98 Select options This product has multiple variants. The options may be chosen on the product pageWe are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
Fabric
100% Soft-touch acrylic
8x10mm Match Wafters
£5.99 Select options This product has multiple variants. The options may be chosen on the product pageOverview
We are delighted to offer you our premium range of match wafters. Our team has dedicated extensive effort behind the scenes to carefully formulate each flavour enhancer and feed stimulant liquid pack, ensuring exceptional quality and performance.
Our in-house flavour enhancers are meticulously crafted using a blend of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. All our flavours are designed based on taste rather than aroma. Flavour formulations based on scent are created with entirely different chemical compounds, but our focus has always been on delivering flavours that taste pleasant rather than simply smell strong. This is a personal preference, and we stand by our approach.
Moreover, we only produce flavours that are feed-safe. All our products can be included safely in animal feed (free offerings). Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo a proprietary, in-house, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to deeply infuse liquids into every core of each bait:
These baits are designed to release food signals through the liquid foods and stimulants for an extended period, thanks to our high-quality formulations, as well as trigger a pH shift signal from one of our infused liquids.
We also offer our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product Highlights:
Bug Oil
£11.48 – £149.99Price range: £11.48 through £149.99 Select options This product has multiple variants. The options may be chosen on the product pageA high quality pungent insect oil which most fish will find highly attractive, provides a great source of energy for fish.
Creates an oily slick that disperses through the water colums during fishing and pre baiting.
Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 20ml per kg base mix, depending on the amount of other liquids you might be adding.
Amino Anhydrous Stim
£8.99 – £424.99Price range: £8.99 through £424.99 Select options This product has multiple variants. The options may be chosen on the product pageThis Amino Anhydrous stim is a totally natural Betaine liquid and is one of the best examples on the market today. Due to the liquid being natural, unlike its synthetic counterpart, it cannot be overdone and fish go absolutely mad for the stuff. We have also incorporated minamino & fruit amino into this already highly attractive natural betaine liquid. This liquid is one not to be missed, can be used for soaking boilies, hook baits and floaters.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Stealthline Silver Fish Mix
£4.80 – £62.48Price range: £4.80 through £62.48 Select options This product has multiple variants. The options may be chosen on the product pageOverview
Our new Stealthline range! We have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. We keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants.
Stealthline Silver Fish Natural and Dark mixes are a finely milled non-fishmeal groundbait. Designed to create a cloudy, active mix that draws fish in without filling them up, making it perfect for delicate winter bites. It attracts without feeding, keeping fish browsing in your swim for longer.
This is designed by match anglers for match anglers and is perfect for venues when a non-fishmeal bait is needed.
Cost per kg
Tips
Ultimate Fish Stick & Bag Mix
£7.49 – £104.99Price range: £7.49 through £104.99 Select options This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quaintly ingredients and additives available. This mix has been crammed with a variety of premium grade fishmeal’s, some being 100% soluble adding instant attraction, if this isn’t enough we have also added Full fat GLM & Premium grade PET krill meal.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. One new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
Cost per kg
Zig Rollers – 3 pack (TAZR3)
£11.99 Add to basketFlavour Enhancers
£5.20 – £5.48Price range: £5.20 through £5.48 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.