We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£7.99 – £4,899.99Select options
This product has multiple variants. The options may be chosen on the product page
Blood Plasma is derived from Porcine blood with a protein content of around 80% and great amino acid profile, it has been used widely in the bait industry for years. Blood plasma gives excellent binding and hardening properties, it gels quickly and gives the finished bait a firm outer skin leaving the centre soft allowing the bait to still leak its attractors effectively. Light in colour and also aroma-free, making for a great ingredient for mixes where a neutral smell is required.
Recommend inclusion level is up to 3-5% – (30-50g) per kg base mix. For making hard hookers we recommend inclusion levels of up 10% (100g) per kg base mix.
Note: Also great for adding to pastes where more binding is required.
£3.75 – £1,199.99Select options
This product has multiple variants. The options may be chosen on the product page
*Newly sourced, This is pure biscuit crumb meal.
We have sourced this fantastic new biscuit meal that is very cost effective and great for adding to ground baits, stick mixes and base mixes. Made from a percentage of crushed biscuits giving a sweet aroma, making it an attractive addition to any mix, along with adding minerals and vitamins.
Use up to 50% in groundbaits/stick mixes and up to 20% in boilie mixes.
£42.99Original price was: £42.99.£32.99Current price is: £32.99.Select options
This product has multiple variants. The options may be chosen on the product page
We have managed to source some fantastic liquid egg. This fresh liquid egg has been made from newly laid fresh hen eggs and hasn’t been produced from seconds (hen eggs that have been cracked or broken). The liquid is quickly produced then blast frozen giving a rough self life of 5/7 days if kept refrigerated once defrosted. Our liquid bait preserve can be added (mixed together thoroughly) once defrosted extending shelf life.
This will leave our warehouse fully frozen and will take over 36hours to fully defrost.
We do ship all our goods on a next day service but please do bear in mind that courier delays do happen from time to time.
£14.99 – £299.99Select options
This product has multiple variants. The options may be chosen on the product page
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
£14.99Select options
This product has multiple variants. The options may be chosen on the product page
Another great addition to our frozen selection, Daphnia can be found in all rivers and lakes. It is a highly attractive and irresistible naturally occurring food source for fish. Quietly used by many anglers.
This is completely fresh and should be stored frozen prior to use.
Also Suitable for both fresh water and marine specimens.
Sold in 1kg Blocks.
Great multi-range product, useful for spod mixes/stick mixes/base mixes/Groundbaits/Pellets/Boilies etc.
£12.49 – £1,139.99Select options
This product has multiple variants. The options may be chosen on the product page
This soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
£7.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Contains betaine anhydrous for additional attraction
Includes corn syrup for added sweetness and dispersion
£9.99 – £11,249.99Select options
This product has multiple variants. The options may be chosen on the product page
This is one many have been patiently waiting for. We have managed to source an absolutely outstanding premium grade hydrolysed yeast liquid. With the very well know and used Celmanax Yeast liquid being harder and harder to source, we thought we better get something in place. This fantastic 100% soluble yeast liquid contains 25% protein and contains a high level of small peptides , free form amino acids, minerals & vitamins creating an highly attractive & palatable liquid yeast.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£12.98 – £32.48Select options
This product has multiple variants. The options may be chosen on the product page
* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Packed full of amino acids, vitamins & trace elements
Stabilisation of the gastro-intestinal system
Contains Humulones & Lupulones (α- and β-acids from hops) with antioxidant and bacteriostatic effect
Formation of an additional protective barrier (biofilm) on the intestinal mucosa (infection barrier)
Support and relief for the immune system, reducing infections
Higher growth due to the high bioavailability of nucleic acids, nucleotides and nucleosides
Increased development and integrity of intestinal tissue
Contains a mixture of in house sweeteners
Powerful antibacterial and anti fungal additives included
Reduced microbial and fungal contamination
Contains citrus bioflavonoids
Recommended inclusion level is around 1 – 2g per kg base mix .
12mm Pop Ups
£8.48
12mm Pop Ups
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old school Squid & Octopus (White), Old school Squid & Octopus (Fluoro Pink), Old school Squid & Octopus (Fluoro Yellow), Old school Squid & Octopus (Fluoro Orange), Pineapple (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Recently Viewed Products
Blood Plasma
Blood Plasma is derived from Porcine blood with a protein content of around 80% and great amino acid profile, it has been used widely in the bait industry for years. Blood plasma gives excellent binding and hardening properties, it gels quickly and gives the finished bait a firm outer skin leaving the centre soft allowing the bait to still leak its attractors effectively. Light in colour and also aroma-free, making for a great ingredient for mixes where a neutral smell is required.
Recommend inclusion level is up to 3-5% – (30-50g) per kg base mix. For making hard hookers we recommend inclusion levels of up 10% (100g) per kg base mix.
Note: Also great for adding to pastes where more binding is required.
Biscuit Meal (Pure)
*Newly sourced, This is pure biscuit crumb meal.
We have sourced this fantastic new biscuit meal that is very cost effective and great for adding to ground baits, stick mixes and base mixes. Made from a percentage of crushed biscuits giving a sweet aroma, making it an attractive addition to any mix, along with adding minerals and vitamins.
Use up to 50% in groundbaits/stick mixes and up to 20% in boilie mixes.
Related Products
Fresh Liquid Egg (Frozen)
£42.99Original price was: £42.99.£32.99Current price is: £32.99. Select optionsWe have managed to source some fantastic liquid egg. This fresh liquid egg has been made from newly laid fresh hen eggs and hasn’t been produced from seconds (hen eggs that have been cracked or broken). The liquid is quickly produced then blast frozen giving a rough self life of 5/7 days if kept refrigerated once defrosted. Our liquid bait preserve can be added (mixed together thoroughly) once defrosted extending shelf life.
Pure NHDC Sweetener Powder
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
Bug Oil
A high quality pungent insect oil which most fish will find highly attractive, provides a great source of energy for fish.
Creates an oily slick that disperses through the water colums during fishing and pre baiting.
Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 20ml per kg base mix, depending on the amount of other liquids you might be adding.
Frozen Daphnia
Another great addition to our frozen selection, Daphnia can be found in all rivers and lakes. It is a highly attractive and irresistible naturally occurring food source for fish. Quietly used by many anglers.
This is completely fresh and should be stored frozen prior to use.
Also Suitable for both fresh water and marine specimens.
Sold in 1kg Blocks.
Great multi-range product, useful for spod mixes/stick mixes/base mixes/Groundbaits/Pellets/Boilies etc.
Soya Flour FFHT (Bipro 30)
This soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
• Protein content: 38%
• Fat content: 20%
NHDC, Amino & Betaine Flavour Enhancer
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.
Hydrolysed Yeast Liquid
This is one many have been patiently waiting for. We have managed to source an absolutely outstanding premium grade hydrolysed yeast liquid. With the very well know and used Celmanax Yeast liquid being harder and harder to source, we thought we better get something in place. This fantastic 100% soluble yeast liquid contains 25% protein and contains a high level of small peptides , free form amino acids, minerals & vitamins creating an highly attractive & palatable liquid yeast.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Bait Boost Powder
* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Recommended inclusion level is around 1 – 2g per kg base mix .