Related Products
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Sweet Creamy Nut Hookbaits
£1.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageSWEET CREAMY NUT HOOKBAITS
Pop-Ups • Wafters • Hard Hookers
Our Sweet Creamy Nut Hookbaits have been developed to perfectly complement the Sweet Creamy Nut boilie range, combining the same rich, creamy nut profile with a purpose-built hookbait formulation and our intensive three-stage high-pressure vacuum infusion process.
These aren’t simply standard hookbaits coated in flavour.
Considerable development has gone into the flavour enhancers, amino acid stimulants, sweeteners and liquid packages used within them, with each finished hookbait repeatedly vacuum infused to draw attraction deep into the core of the bait.
Available as Pop-Ups, Wafters and Hard Hookers, the range gives you the flexibility to fish the Sweet Creamy Nut profile across virtually any presentation.
THE SWEET CREAMY NUT PROFILE
The hookbaits carry the same distinctive sweet, creamy and naturally nutty profile developed for our Sweet Creamy Nut food bait.
Our flavour system has been developed in-house using carefully selected food-grade and feed-safe flavour components formulated primarily around taste, not aroma.
This is important to our approach.
We don’t formulate a hookbait simply to produce the strongest possible smell when the pot is opened. We want the flavour profile to provide a meaningful stimulus when a carp actually investigates, tastes and takes the bait.
That doesn’t mean they’re subtle on the nose — they smell incredible. The difference is that the profile is rich, sweet and creamy without relying on an aggressive concentration of aroma-led chemicals simply to create an overpowering smell.
THREE-STAGE HIGH-PRESSURE VACUUM INFUSION
Where these hookbaits really separate themselves is in the manufacturing process.
Every Sweet Creamy Nut Hookbait undergoes an intensive three-stage high-pressure vacuum infusion process.
Rather than simply soaking or coating the finished bait, each stage is designed to draw a different attraction package deep into its structure.
Stage 1 – Amino Acid Feed Stimulation
The first infusion introduces our proprietary 100% soluble amino acid feed-inducing stimulant, providing highly soluble food signals designed to encourage investigation and feeding.Stage 2 – Sweetener, Betaine & Feeding Response
The second stage introduces a carefully balanced combination of sweeteners and Betaine Anhydrous liquid, adding another powerful taste and feeding stimulus to the bait.Stage 3 – Sweet Creamy Nut Flavour Enhancement
The final infusion introduces our premium in-house Sweet Creamy Nut flavour enhancers, completing the distinctive taste profile and driving the liquid package deep into the hookbait.It’s an extremely time-consuming process, but one we believe makes a genuine difference.
ATTRACTION FROM THE INSIDE OUT
Because the liquids are infused throughout the bait rather than simply applied to its surface, the hookbait contains attraction from the outside right through to the core.
Once submerged, the soluble amino acids, feeding stimulants, sweeteners, Betaine and flavour components can begin leaking into the surrounding water.
This provides an immediate signal while allowing attraction to continue releasing over an extended period.
One of our infused liquids also creates a localised pH shift, adding a further investigation signal around the hookbait.
The result is a hookbait designed to work on multiple levels:
Taste • Amino Acids • Feeding Stimulation • Soluble Leakage • pH Signal • Prolonged Attraction
POP-UPS
Our Sweet Creamy Nut Pop-Ups provide excellent buoyancy while carrying the full three-stage infused attraction package.
Ideal for a wide variety of presentations where dependable buoyancy and a highly attractive hookbait are required.
They maintain the distinctive Sweet Creamy Nut profile while allowing you to create a presentation that stands proud of the lakebed.
WAFTERS
Our Sweet Creamy Nut Wafters are designed to counterbalance the weight of the hook and create a light, responsive presentation.
This allows the hookbait to behave more naturally around the free offerings while retaining the concentrated attraction of our three-stage infusion process.
An excellent choice when you want something visually and behaviourally closer to a conventional bottom bait but with enhanced hookbait performance.
HARD HOOKERS
Our Sweet Creamy Nut Hard Hookers provide the same core flavour and attraction profile in a tougher, more durable hookbait.
They’re ideal when longer-term durability is required or when nuisance species and other aquatic life can make using a softer hookbait difficult.
Despite the harder structure, they still undergo our specialist infusion process, allowing the bait to release attraction while remaining securely presented for extended periods.
NOT YOUR AVERAGE HOOKBAIT
The Sweet Creamy Nut Hookbait range has been developed around exactly the same philosophy as the food bait itself:
Every ingredient has a purpose. Every process has a reason.
Rather than simply increasing flavour levels and calling it a hookbait, we’ve developed a dedicated formulation and attraction system around how the bait actually performs in the water.
Sweet Creamy Nut Hookbaits Feature:
- Pop-Ups, Wafters & Hard Hookers available
- Three-stage high-pressure vacuum infusion
- Infused deep into the core
- Proprietary 100% soluble amino acid feed stimulant
- Betaine Anhydrous liquid
- In-house sweetener system
- Food-grade, feed-safe flavour enhancers
- Flavours formulated primarily around taste, not aroma
- Creates a localised pH shift for additional investigation
- Prolonged leakage of soluble food signals
- Rich Sweet Creamy Nut taste and aroma profile
- Purpose-built hookbait formulation
Not simply coated. Not simply over-flavoured. Fully infused and built to fish.
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Cocoa Powder
Price range: £13.49 through £949.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageCocoa Powder Light Brown – 10–12% Fat
Light Brown Cocoa Powder is a premium-grade, alkalised cocoa powder manufactured from carefully processed cocoa beans. With a cocoa butter content of 10–12%, it offers a smooth, classic cocoa profile alongside a light-to-medium brown colour, making it an extremely versatile ingredient for use within boilie, groundbait, stick mix and spod mix formulations.
Unlike natural cocoa powder, this product has been alkalised (Dutch processed) to reduce its natural acidity. This produces a smoother, more rounded cocoa taste and aroma while giving the powder its consistent light brown appearance.
The fine particle size allows it to disperse evenly throughout dry mixes, making it particularly useful where a consistent cocoa profile and colour are required throughout the finished bait.
With its distinctive chocolate aroma and palatability, cocoa powder works particularly well alongside milk proteins, birdfoods, nut meals, biscuit meals and sweet or creamy flavour profiles. It can also be incorporated at lower levels into fishmeal-based formulations to add another layer to the overall taste and aroma profile.
Key Features
- Premium alkalised cocoa powder
- 10–12% cocoa butter/fat content
- Fine light brown powder
- Smooth, rounded cocoa taste and aroma
- pH: 6.8–7.2
- Excellent fine particle size and dispersion
- Particularly suited to sweet, creamy, nut and birdfood formulations
- Can be used in boilies, groundbaits, stick mixes and spod mixes
Recommended Inclusion Rate
Boilie & Base Mixes: 2.5–10%
Groundbaits / Stick & Spod Mixes: Use as required depending on the desired aroma, taste and colour.
We recommend starting at the lower inclusion level and increasing gradually to suit your formulation. As with any powdered ingredient, higher inclusion rates can alter the binding, texture and rolling characteristics of a base mix.
Technical Specification
Appearance: Fine light brown powder
Flavour: Typical cocoa
Odour: Typical cocoa
Fat Content: 10–12%
pH: 6.8–7.2
Moisture: 5% maximum
Fineness: Minimum 99.5% below 75µm
Pack Size: 25kgStore in a clean, cool, dry and well-ventilated area, free from foreign odours and away from direct sunlight.
For optimum storage, the manufacturer recommends temperatures below 20°C and approximately 60% relative humidity.
Shelf Life: Up to 24 months from production when stored under the recommended conditions.
Intended for incorporation into animal/fish feed.
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Match Fishing Hoodies
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Squid And Octopus Concentrate
Price range: £2.49 through £330.41 Select options This product has multiple variants. The options may be chosen on the product pageThis squid and octopus flavour has a duo of distinctive fish aromas, which gives a extremely pungent aroma you will never forget. This pungent flavour has proven itself with many anglers.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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CSL Pellets
Price range: £3.99 through £1,500.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBoosted CSL Feed Pellets
We’re proud to introduce our newly formulated Boosted CSL Feed Pellets, developed to our own bespoke in-house recipe with one key objective: to produce a highly active, attractive feed pellet built around a large inclusion of active CSL liquid.
CSL has long been regarded as an extremely effective bait ingredient, and rather than simply using it as an external coating or after-treatment, we’ve incorporated a substantial amount directly into the pellet formulation itself. This allows the attraction to run throughout the finished pellet, creating a consistent release of soluble food signals and attractors once introduced to the water.
Combined with a carefully selected blend of powders, yeast, amino acids and our own in-house additives, the result is a seriously attractive pellet designed for use throughout the year.
Packed with Active Ingredients
Our bespoke CSL pellet formulation includes:
- A large inclusion of Active CSL Liquid
- CSL powder
- Beta-Yeast
- Our in-house sweeterner and feeding stimulant
- Our in-house amino acid supplement – MegaMino®
Rather than relying on a simple surface coating, these key ingredients are incorporated directly into the finished pellet. As the pellet begins to break down and soften in the water, it continually releases its attraction into the surrounding area.
Built Around CSL
The star of the formulation is undoubtedly the high level of active CSL liquid.
We wanted these pellets to contain a genuinely significant amount of CSL rather than simply enough to put the name on the bag. Getting such a high liquid inclusion incorporated into the pellet itself was an important part of the development process and is what makes this formulation particularly exciting.
The CSL is complemented by CSL powder and beta yeast, while our in-house sweetener and feeding stimulant adds another dimension to the pellet’s overall attraction and palatability.
We’ve then included Megamino, our own amino acid supplement, to further enhance the formulation and create a pellet packed with the type of soluble attraction we look for in our own baits.
Attraction From the Inside Out
One of the biggest advantages of these pellets is that their attraction isn’t dependent on an external coating.
The CSL and other key ingredients form part of the pellet itself, meaning the pellet continues to give off attractive food signals as water penetrates and it begins to break down. This provides a sustained release rather than simply washing away a surface treatment shortly after the pellet enters the water.
They can be used straight from the bag or incorporated into spod and Spomb mixes, PVA bags, particle mixes, groundbaits and loose-feed applications. They can also provide an excellent base for anglers wanting to add their own liquids or powders and create a customised pellet mix.
A Seriously Active Feed Pellet
We’ve put a lot of work into developing a CSL pellet that properly reflects what we want from this classic bait ingredient.
With a high level of active CSL liquid incorporated directly into the formulation, backed up by Cal powder, beta yeast, Megamino and our own sweetener and feeding stimulant, these are far more than a standard feed pellet with CSL added to the outside.
They’re a highly attractive, purpose-built feed pellet designed from the ground up for anglers who want to introduce plenty of soluble attraction and food signals into their swim.
We think these are going to become a very popular addition to the AA Baits pellet range.
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Choc B Flavour
Price range: £2.07 through £96.50 Select options This product has multiple variants. The options may be chosen on the product pageThis Choc B flavour is chocolate/vanilla that has been used many years ago with great affect by well know anglers. It was mainly used for flavouring prepared particles but can also be used in boilie mixes. This flavour is extremely dark and will penetrate the likes of Tigernuts right through to the core, with it being so dark and penetrating to the core it realises a dark cloud of highly attractive flavour throughout your swim.
Can be used to soak the particles in as well as cooking them, helping to penetrate into the prepared baits. Try starting of with adding 50ml to 5kg of particles and go from there.
Recommended inclusion levels are 6-14ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a water based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Banana Concentrate
Price range: £2.07 through £93.32 Select options This product has multiple variants. The options may be chosen on the product pageThis banana flavour has a smooth/creamy subtle fruit aroma that has been used for many years in bait making.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Ultimate Amino & Yeast Stim
Price range: £12.49 through £183.32***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe have formulated a fantastic premium grade Amino acid & yeast liquid. This fantastic liquid includes Minamino, Fruit-amino, Our in house 100% soluble amino acid supplement, premium grade hydrolysed yeast liquid and our vitamin and mineral supplement, this one won’t take long until it becomes a firm favourite for many.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Unit E2, Russell Road, Rock Ferry, Birkenhead, CH42 1LU, UK
Anchovy Concentrate
£2.29 – £136.66Price range: £2.29 through £136.66
Anchovy Concentrate
Description
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Additional information
5L, 1L, 250ml, 125ml, 30ml Sample/Booster