Related Products
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Crushed Hemp seed
£3.99 – £224.99Price range: £3.99 through £224.99 Select options This product has multiple variants. The options may be chosen on the product pageAfter feeding only the best quality hemp through a milling process the result is this excellent oily moist hemp meal. Crushed hemp particles are great for adding to groundbaits boilies and spod mixes as they have neutral and bouyant particles that break away in your swim. It really pulls fish in to the feeding area by leaking of natural oils and aromas that fish just can’t resist.
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NHDC, Amino & Betaine Flavour Enhancer
£7.49 Select options This product has multiple variants. The options may be chosen on the product page*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
- Shake well before use
- PVA-friendly
Applications:
- Soaking baits and hook baits
- ZIG foam
- Adding to ground baits and method mixes
- Coating boilies and pellets
Product Highlights:
- Contains our premium-grade, in-house flavour enhancers (more info here)
- Contains betaine anhydrous for additional attraction
- Includes corn syrup for added sweetness and dispersion
- Incorporates our in-house 100% soluble amino acid feed stimulant
- Includes a high concentration of our newly sourced, highly attractive pure NHDC sweetener
- Flawlessly formulated to prevent overload or overpowering
Available in: 250ml bottles.
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Wheat Germ – Slowly Toasted – Premium
£3.99 – £539.99Price range: £3.99 through £539.99 Select options This product has multiple variants. The options may be chosen on the product pageOnce again we have sourced a premium food grade ingredient for those who want to create a bait with only the highest quality ingredients available. Our Premium wheat germ has been slowly toasted helping maximise nutritional value along with the flavour of the product. It is widely used within the aquaculture trade especially so in cold water feeds helping digestion and boosting intestinal flora, this premium wheat germ also offers a protein content of 31% and contains vitamins and minerals.
Recommend inclusion level is up to 10% – (100g) per kg base mix.
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Blue Cheese Powder (Food Grade)
£6.49 – £1,584.99Price range: £6.49 through £1,584.99 Select options This product has multiple variants. The options may be chosen on the product pageThis high food grade Blue cheese powder is a flavourful ingredient made from dried and ground blue cheese, used to add a rich, tangy flavour to your bait. The powder retains the distinctive characteristics of blue cheese, making it the perfect and very successful fish attractant. With its strong savoury taste and smell its the perfect additive to add to your bait.
Recommended inclusion levels are up to 100grams (10%) per kilo of base mix.
- Protein content: 31-38%
- Fat content: 41-48%
- Moisture: max.5%
- Lactose: max.5%
- pH 0.2: 5.8
- Salt (NaCI)5-7%
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Ground Expander Pellets
£4.49 – £39.98Price range: £4.49 through £39.98 Select options This product has multiple variants. The options may be chosen on the product pageThis Pure Ground Expander Pellet is made from the highest quality expander pellets which have been ground down to a fine crumb that mixes very easily and can be used in a variety of situations. Great addition to active Groundbaits which are designed to reach the bottom then explode creating a cloud of attraction up through the water layers, again when fed into your swim will make a slow sinking cloud drawing fish into to your bait area. Also great for the colder months due to the low feed content.
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Micronized Maize Meal (Newly Sourced)
£5.80 – £679.99Price range: £5.80 through £679.99 Select options This product has multiple variants. The options may be chosen on the product page*Newly sourced, Coarser than our previous supply.
Micronized Maize meal is mainly used in ground baits and method mixes. Made by grinding maize it has a white and yellow speckled appearance and a coarse texture. Can also be used in base mixes.
(Micronized) means it has had some form of heat treatment (usually infra red) this enables more of the nutrients to become available.
Recommend inclusion level is up to 10% – (100g) per kg base mix.
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Anchovy Concentrate
£2.75 – £163.99Price range: £2.75 through £163.99 Select options This product has multiple variants. The options may be chosen on the product pageAnchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Kingfisher Red
£8.24 – £649.98Price range: £8.24 through £649.98 Select options This product has multiple variants. The options may be chosen on the product pageKINGFISHER RED is a product the market has been awaiting for a very long time. Uniquely formulated, Kingfisher Red is the culmination of extensive experience arriving at a product specifically formulated soley as a high performance hook bait attractor.
KINGFISHER RED is more than just a bait additive. A complex formula with distinctive flavours and aroma, this is a highly flexible ingredient for use in a wide range of hookbait only applications. KINGFISHER RED is a powerful attractor that will ensure great results when applied to any number of standard and non-standard applications. If you are familiar with similar high grade additives, you will soon feel at home with KINGFISHER RED in terms of application and performance whilst leaving money in your pocket.
Recommended inclusion level is up to 20% (200g) per kg base mix for hookbaits only.







Pure NHDC Sweetener Powder
£14.99 – £299.99Price range: £14.99 through £299.99
Pure NHDC Sweetener Powder
Description
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
Additional information
5Kg, 1Kg, 250g, 100g
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We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Betaine Hydrochloride (Betaine HCL)
Betaine HCL is an Acidic form of Betaine (Trimethylglycine), widely used in the aquaculture and animal feed industry to promote feed intake and stimulation, aid digestion and nutrition intake. Our Betaine HCL is a 98% pure, white crystalline powder. Try dissolving a little in your chosen liquid/flavour and use as a glug for boosting hook baits with. Dissolve in a little liquid and use to coat pellets. Totally water soluble and good for all year round usage.
Recommended inclusion level is around 5-15g per kg base mix .
If using in ground baits or stick mixes then the recommended inclusion level is 5g per kg of mix.