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BetaCel-Yeast® (Premium)
£6.99 – £2,450.00Price range: £6.99 through £2,450.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBetaCel Yeast® – Premium Deactivated Brewers’ Yeast Powder
NEW & IMPROVED – Higher Protein, Premium Brewing Heritage & Better Value
BetaCel Yeast® is our new premium-quality deactivated brewers’ yeast powder, produced from 100% pure Saccharomyces cerevisiae.
Sourced from a global leading producer of yeast powders and extracts, BetaCel Yeast® is derived from genuine traditional brewing using malted barley and hops, providing an excellent nutritional profile and valuable naturally occurring brewing compounds.
Following our own comparative testing against our long-established Brocacel® Yeast, BetaCel Yeast® came out on top, offering a higher measured protein content, a more pleasant overall taste in our own comparisons, distinctive brewing-derived characteristics and a cost saving for our customers.
Why Have We Introduced BetaCel Yeast®?
Brocacel® has always been a very good-quality yeast ingredient, and one we have been happy to supply for many years. However, at AA Baits, we are constantly looking for ways to improve the quality and value of the ingredients we offer.
Following comparative laboratory testing, we received the following protein results:
- Brocacel® Yeast – 40.9% crude protein
- BetaCel Yeast® – 45.8% crude protein
These are the actual results returned from the samples tested. As with any natural ingredient, nutritional values can vary slightly between production batches.
This means BetaCel Yeast® demonstrated approximately 12% more protein than Brocacel® in our comparative testing.
Alongside the higher protein result, BetaCel Yeast® offers a cost saving, making it an exciting addition to our range.
Understanding the Bitterness Levels – Why Is This Important?
One of the interesting findings from our comparative laboratory testing was the difference in measured bitterness levels between the two yeast products.
Our results showed:
- Brocacel® Yeast – 20 BU/100g dry matter
- BetaCel Yeast® – 100 BU/100g dry matter
This means BetaCel Yeast® recorded five times the measured bitterness of Brocacel® in our laboratory analysis.
However, it’s important to understand what these figures actually mean, particularly when it comes to taste, palatability and bait quality.
At AA Baits, we fully appreciate that taste and palatability are extremely important when developing high-quality fishing baits. The last thing we want is to introduce an ingredient that negatively affects the taste or acceptance of our formulations.
For this reason, we carried out our own direct taste comparisons between Brocacel® and BetaCel Yeast®.
Despite the difference in laboratory bitterness readings, we were unable to detect any noticeable additional bitterness in BetaCel Yeast®. In fact, we found BetaCel Yeast® to have a much more pleasant initial taste and aftertaste, making it our preferred product in our own side-by-side comparisons. We also tested other yeast powders that recorded zero measurable bitterness and had not been produced through traditional brewing using malted barley and hops. Despite having no measurable bitterness, we found both their initial taste and lingering aftertaste to be extremely unpleasant.
This highlights an important distinction: a laboratory bitterness measurement does not necessarily translate directly into how bitter an ingredient tastes, particularly when it is incorporated at relatively low inclusion levels within a complete bait formulation.
So Why Have We Highlighted the Bitterness Reading?
The reason we’ve included this information isn’t because we believe a more bitter bait is necessarily better. Instead, we consider it an interesting analytical characteristic that helps us understand the brewing origin and composition of the yeast.
BetaCel Yeast® originates from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on alternative fermentation substrates.
During the brewing process, hops contribute naturally occurring bitter compounds, including humulone (alpha acid), lupulone (beta acid) and related substances.
The bitterness level of brewery-derived yeast can be influenced by the quantity, variety and bittering intensity of the hops used, alongside the brewing and production processes themselves.
The higher bitterness reading in BetaCel Yeast® is consistent with its origins in a hop-rich brewing process and reflects an interesting difference in the brewing-derived characteristics of the two yeast products.
These hop-derived compounds are also of particular interest because of their recognised antioxidant and bacteriostatic properties under certain conditions.
Although the bitterness reading alone cannot establish the exact concentrations of these compounds or determine the quality of the original beer, it provides another useful insight into the characteristics of BetaCel Yeast® and its genuine brewing heritage.
What Does This Mean for Bait Makers?
Ultimately, what matters to us is the overall quality, nutritional value, taste and suitability of an ingredient, rather than any single laboratory figure.
Our own taste testing found BetaCel Yeast® to have a more pleasant overall taste than Brocacel®, with no noticeable increase in bitterness, despite its higher analytical reading.
It’s also worth remembering that brewers’ yeast is normally used as just one component of a complete bait formulation. Its contribution to the finished bait will depend on the inclusion rate and the other ingredients used.
For us, the bitterness measurement is simply another piece of analytical information that complements the more important advantages we have identified:
- Higher Protein Content – 45.8% crude protein compared with 40.9% for Brocacel® in our comparative testing.
- Excellent Taste Profile – Preferred in our own side-by-side taste comparisons, with no noticeable additional bitterness.
- Genuine Brewery Origin – Derived from traditional brewing using malted barley and hops.
- Naturally Occurring Nutrients – Including MOS, beta-glucans, nucleotides, amino acids, vitamins and minerals.
- Better Value for Money – Offering a cost saving compared with Brocacel®.
Genuine Brewery-Derived Yeast – Why the Source Matters
Not all yeast powders are produced in the same way, and we believe the origin of a yeast ingredient is just as important as its nutritional specification.
BetaCel Yeast® is sourced from genuine traditional brewing using malted barley and hops, rather than simply being yeast grown on an alternative fermentation substrate.
During the brewing process, the yeast comes into contact with naturally occurring compounds from both the malted barley and hops, contributing to its distinctive composition.
This can include valuable hop-derived bitter compounds alongside the nutritional components naturally present in the yeast itself.
Some yeast powders are produced using alternative fermentation substrates and different manufacturing processes. These can still be useful ingredients, but their composition may differ significantly from genuine brewery-derived yeast.
For this reason, we believe it is important to understand not just the protein content of a yeast powder, but also where it comes from, how it is produced and what naturally occurring compounds it contains.
Why Bitterness and Gluten Are Interesting Indicators
Two particularly interesting characteristics when assessing brewery-derived yeast are its measured bitterness and the presence of gluten.
Traditional brewing commonly uses malted barley, which naturally contains gluten-related proteins, while hops contribute characteristic bitter compounds.
When both are detected in a brewers’ yeast powder, they can provide useful supporting evidence of its brewing origin.
However, neither measurement alone proves how a yeast has been produced, which is why manufacturer traceability and confirmation of the production process are equally important.
In the case of BetaCel Yeast®, we have confirmation that the product originates from traditional brewing using malted barley and hops.
Combined with its measured bitterness, this gives us further confidence in the origin and characteristics of the ingredient we are supplying.
Naturally Rich in Valuable Yeast Nutrients
BetaCel Yeast® contains a range of naturally occurring nutritional components that make deactivated brewers’ yeast a valuable ingredient in modern bait formulations.
These include:
- MOS (Mannan Oligosaccharides) – Naturally occurring yeast cell wall components valued for their prebiotic properties.
- Beta-Glucans – Yeast cell wall polysaccharides recognised for their potential role in supporting normal immune function.
- Nucleotides – Important nutritional compounds involved in cellular activity, growth and tissue development.
- Amino Acids – Valuable protein-building components that contribute to the nutritional profile of a bait.
- B Vitamins – Naturally occurring vitamins involved in metabolism and nutrient utilisation.
- Minerals & Trace Elements – Including phosphorus, iron, zinc and other essential micronutrients.
- Hop-Derived Compounds – Including humulone, lupulone and related bitter substances associated with the brewing process.
Premium Quality & Specialist Production
BetaCel Yeast® is manufactured by a global leading producer of yeast powders and extracts, using specialist production and processing technology.
The combination of genuine brewery-derived raw material, carefully controlled processing and an excellent nutritional specification makes BetaCel Yeast® a premium ingredient for use in boilies, groundbaits, stick mixes and other specialist fishing bait formulations.
Key Benefits of BetaCel Yeast®
- 100% pure deactivated brewers’ yeast (Saccharomyces cerevisiae).
- Derived from genuine traditional brewing using malted barley and hops.
- 45.8% crude protein in our comparative testing.
- Approximately 12% higher measured protein content than Brocacel® Yeast.
- Five times the measured bitterness of Brocacel® Yeast, with no noticeable additional bitterness in our own taste comparisons.
- Pleasant overall taste profile, preferred in our own side-by-side testing.
- Contains naturally occurring MOS, beta-glucans and nucleotides.
- Provides amino acids, B vitamins, minerals and trace elements.
- Contains valuable hop-derived bitter compounds, including humulone and lupulone.
- Produced using specialist manufacturing technology.
- Excellent nutritional addition to a wide range of bait formulations.
- Better value for money compared with Brocacel® Yeast.
The AA Baits Commitment to Quality
At AA Baits, we’re constantly striving to source the very best quality ingredients, not only to offer our customers premium products at competitive prices, but also to ensure that we use only the finest raw materials in our own in-house bait formulations and boilie production.
Our introduction of BetaCel Yeast® isn’t because Brocacel® is a poor-quality product — far from it. Brocacel® has always been an excellent yeast ingredient and one that many of our customers have used successfully for years.
For the time being, we will continue to offer both Brocacel® and BetaCel Yeast®, allowing customers to choose whichever product best suits their requirements.
However, following our comparative testing, we believe BetaCel Yeast® represents an exciting step forward.
With its higher measured protein content, excellent taste profile, genuine brewery-derived origin, valuable naturally occurring nutrients and more competitive price, we can see BetaCel Yeast® becoming our leading brewers’ yeast ingredient and the preferred choice for many bait makers.
BetaCel Yeast® – Genuine Brewery-Derived Quality, Higher Protein, Excellent Taste & Better Value.
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Bloodworm Pellet Powder
Rated 5.00 out of 5£3.32 – £39.16Price range: £3.32 through £39.16***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product page*The red dye has now been removed from our bloodworm pellets. For this reason our bloodworm pellet powder is now brown in colour, please see new picture.
A fine powder made from grinding bloodworm pellets, that can be added to all baiting solutions. It’s a great addition to method mixes, and ground baits.
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Spirulina
£6.24 – £24.99Price range: £6.24 through £24.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageSpirulina is a natural blue-green micro algae which grows naturally in lakes, it has a protein content of approximately 60%, it is also extremely rich in the antioxidants which helps fish fight diseases and has an excellent source of nutrients, B vitamins and minerals. All this makes for a susuperb additive for year-round baits.
Spirulina will also darken your mix it is a natural way to colour your baits, whilst adding all the benefits at the same time.
Recommend inclusion level is up to 5% (50g) per kg base mix.
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Vanilla Powder (Original)
£5.41 – £304.15Price range: £5.41 through £304.15***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product page*We are now supplying our original vanilla powder.
This vanilla powder is best used when a rich vanilla flavour is desired. It complements baits with its superb creamy flavour that is attractive yet subtle.
Can also be added to dry ground bait mixes.
Recommended inclusion level is up to 25g per Kg of base mix.
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Ultimate Creamy Nut Stick & Bag Mix
£6.24 – £87.49Price range: £6.24 through £87.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quality ingredients and additives available. This mix has been crammed with a variety of mixed nuts, roasted peanut meal & soluble peanut protein flour adding instant attraction, if this isn’t enough we have also added a variety of premium grade yeast powders.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. Our new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
- Mixed nut meals
- Roasted peanut meal
- High % of peanut protein
- In-house blend of yeast products
- In-house blend of spices
- In house bait boost powder (View Here)
- In house blend of high end milk proteins
- Ground pellet powder
- Newly sourced feed stimulants
- Betaine
- Kermaine HD Powder
- In-house blend of sweeteners & enhancers
- Himalayan rock salt
- Crushed hemp seed
- Mini ultra mix pellets
- & more ( over 25 ingredients included)
Cost per kg
- 1kg – £7.49/kg
- 5kg – £6.49/kg
- 20kg – £5.25/kg
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15mm Pop ups
£7.07 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hoobaits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe and effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
- First stage: Infusion with our in-house amino acid, feed-inducing stimulant
- Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
- Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
- 15mm pop-up
- Ultra buoyant
- 3-stage high-pressure vacuum infusion process
- Contains our proprietary 100% soluble amino acid feed stimulant
- Creates a pH shift for additional attraction
- Fully infused to the core with premium-grade flavour enhancers (more info here)
- High attract with prolonged leakage effect
- Slight liquid formulation dusting on some baits
- Not your average hook bait; crafted through an extremely time-consuming infusion process
- Rubberized, user-friendly texture compatible with bait needles
- Approximately 60g per pot, containing roughly 50 baits
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Ultimate Fish Stick & Bag Mix
£6.24 – £87.49Price range: £6.24 through £87.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quaintly ingredients and additives available. This mix has been crammed with a variety of premium grade fishmeal’s, some being 100% soluble adding instant attraction, if this isn’t enough we have also added Full fat GLM & Premium grade PET krill meal.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. One new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
- Full Fat GLM
- Blend of soluble fish proteins
- Blend of premium grade fishmeal’s
- Premium grade krill meal
- In-house blend of spices
- In house bait boost powder (View Here)
- In house blend of high end milk proteins
- Ground pellet powder
- Newly sourced feed stimulants
- Betaine
- Kermaine HD Powder
- In-house blend of sweeteners & enhancers
- Himalayan rock salt
- Crushed hemp seed
- Mini ultra mix pellets
- & more ( over 25 ingredients included)
Cost per kg
- 1kg – £7.49/kg
- 5kg – £6.49/kg
- 20kg – £5.25/kg
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Match Fishing Softshell
£54.16***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium softshell’s feature:
- Contrast zipper in centre front and on front pockets.
- Adjustable Velcro-straps at bottom sleeves and elastic cord at the hood and bottom seam.
- Tear-out neck label and separate woven size label.
- Zipper pullers in contrast colour. Replacement zipper pullers sold separately.
- Oeko-Tex 100 certifed.
- Waterproof 3000 / Moisture Vapour Permeability 3000 – tested according to ISO811:2018 and ASTM E96/96M
- Come with an embroidered logo
Fabric
100% Recycled PolyesterWeight280 gsmPlease refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.





IntensiSweet +
£4.57 – £124.99Price range: £4.57 through £124.99
IntensiSweet +
Description
We have sourced a new intense sweetener which contains a unique blend of natural sweeteners, flavour enhancers & talin, creating a fantastic additive for taking a bitter edge of any bait/feed, greatly enhancing palatability. Inclusion levels depend on other ingredients in the mix and the initial strength of bitterness in the bait. A suitable starting point for inclusion is 0.05%, therefore equating to 1kg of dry mix requiring 0.5g of sweetener. It is advisable to use the minimum amount of sweetener required to balance the bait sweet/bitter taste.
Dosage direction per kg dry mix: 0.5 – 2g per kg base mix.
Product character: white or almost white odourless powder. Water soluble in water, intense sweet taste, heat stable.
Additional information
5Kg, 1Kg, 250g, 100g
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Buckwheat
Buckwheat has been gaining popularity lately, It is similar to hemp seed in the way it splits and reveals a white/grey inner. It is a highly attractive seed which supplies natural starch, vitamins, and minerals. Great for Carp, Bream, Roach & Tench .
CAUTION: All dry particles and nuts will absorb water and expand once submerged, for this reason they MUST all be prepared correctly (Soaked for a given time and cooked for a given time). Failure to prepare properly can be deadly to fish.
TO PREPARE: Soak for a minimum of 10 hours then boil for 10 minutes.
Note: Once cooked you can also add liquid foods, oils or bait additives of your choice to add even more attraction.