We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
Enhancing our in-house range of hook baits
Incorporating into ground baits and method mixes
Flavouring liquids and dyes
Adding to various baits or hook baits
Flavouring pellets
Flavouring liquids and glugs
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
All our products are NOT fit for human consumption.
Additional information
Weight
N/A
flavours
Bloodworm, Blueberry & Mulberry, Cheesy Garlic & Chilli, Sweet Creamy Nut, Fruit Sense +, GLM & Krill, Marine, Meaty Liver, MSB, Ocean +, Old school Squid & Octopus, Pineapple, Scopex Marine, Spicy Crab & Cheesy garlic, Spicy Pepparami, Sweet Squid, Sweetcorn, Tigernut, Tutti Fruity
£4.80 – £167.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Ocean + Groundbait has been formulated with a mixture of highest quality fishmeal’s and soluble hydrolysate powders available, along with a mixture of highly attractive additives and feed stimulants. This mix contain’s pure green lipped mussel, krill meal, shrimp meal and squid meal, all are absolutely rammed with attraction and nutritional goodness. We have also included a mixture of the highest grade, ultra soluble hydrolysate powders available and if that isn’t enough we have also added the most pungent and powerful soluble fishmeal attractor available (CPSP 90), which has created a seriously devastating soluble groundbait. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
We also supply a matching, extremely attractive liquid food.
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£2.50 – £115.80Select options
This product has multiple variants. The options may be chosen on the product page
This Choc B flavour is chocolate/vanilla that has been used many years ago with great affect by well know anglers. It was mainly used for flavouring prepared particles but can also be used in boilie mixes. This flavour is extremely dark and will penetrate the likes of Tigernuts right through to the core, with it being so dark and penetrating to the core it realises a dark cloud of highly attractive flavour throughout your swim.
Can be used to soak the particles in as well as cooking them, helping to penetrate into the prepared baits. Try starting of with adding 50ml to 5kg of particles and go from there.
Recommended inclusion levels are 6-14ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a water based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£2.48 – £120.98Select options
This product has multiple variants. The options may be chosen on the product page
Bloodworm flavour.
Recommended inclusion levels are 6-14ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£8.50 – £64.99Select options
This product has multiple variants. The options may be chosen on the product page
Kingfisher Red Liquid is an extremely versatile liquid attractor. Bringing all the qualities of Kingfisher Red, in liquid form, applications include dip for boilies and pellets, glug for boilies, pellets and particles, add to ground baits, paste, stick and spod mixes. Kingfisher Red is PVA friendly.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£5.99 – £109.99Select options
This product has multiple variants. The options may be chosen on the product page
Black pepper oil is one of the more well known and widely used essential oils, this works well with savoury & fruity flavours, as stated in some of our concentrated flavours, but does also work well on it’s own. It is rich in vitamins and minerals and also helps the digestive system which makes it a terrific addition to long term food bait applications.
Recommended inclusion levels for this essential oil are 2 drops up to 1.5ml (30 drops) per kg base mix.
All our food grade essential oils are 100% natural, without any artificial ingredients. They are the highest quality available on the market..
£2.99 – £194.99Select options
This product has multiple variants. The options may be chosen on the product page
This hot Pepperami flavour has an authentic spicy/pepperami aroma, it was a special creation designed for our hot pepperami boilie range and has proven to be a highly effective/successful flavour ever since its release.
Recommended inclusion levels are 3-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 3 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£44.99Select options
This product has multiple variants. The options may be chosen on the product page
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled Polyester
Weight
280g/m²
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£2.75 – £163.99Select options
This product has multiple variants. The options may be chosen on the product page
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Flavour Enhancers
£5.20 – £5.48
Flavour Enhancers
Description
We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
Additional information
Bloodworm, Blueberry & Mulberry, Cheesy Garlic & Chilli, Sweet Creamy Nut, Fruit Sense +, GLM & Krill, Marine, Meaty Liver, MSB, Ocean +, Old school Squid & Octopus, Pineapple, Scopex Marine, Spicy Crab & Cheesy garlic, Spicy Pepparami, Sweet Squid, Sweetcorn, Tigernut, Tutti Fruity
Related Products
Ocean + Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Ocean + Groundbait has been formulated with a mixture of highest quality fishmeal’s and soluble hydrolysate powders available, along with a mixture of highly attractive additives and feed stimulants. This mix contain’s pure green lipped mussel, krill meal, shrimp meal and squid meal, all are absolutely rammed with attraction and nutritional goodness. We have also included a mixture of the highest grade, ultra soluble hydrolysate powders available and if that isn’t enough we have also added the most pungent and powerful soluble fishmeal attractor available (CPSP 90), which has created a seriously devastating soluble groundbait. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
We also supply a matching, extremely attractive liquid food.
Contains
Also
Cost per kg
Tips
Choc B Flavour
This Choc B flavour is chocolate/vanilla that has been used many years ago with great affect by well know anglers. It was mainly used for flavouring prepared particles but can also be used in boilie mixes. This flavour is extremely dark and will penetrate the likes of Tigernuts right through to the core, with it being so dark and penetrating to the core it realises a dark cloud of highly attractive flavour throughout your swim.
Can be used to soak the particles in as well as cooking them, helping to penetrate into the prepared baits. Try starting of with adding 50ml to 5kg of particles and go from there.
Recommended inclusion levels are 6-14ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a water based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Bloodworm Concentrate
Bloodworm flavour.
Recommended inclusion levels are 6-14ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Kingfisher Red Liquid
Kingfisher Red Liquid is an extremely versatile liquid attractor. Bringing all the qualities of Kingfisher Red, in liquid form, applications include dip for boilies and pellets, glug for boilies, pellets and particles, add to ground baits, paste, stick and spod mixes. Kingfisher Red is PVA friendly.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Black Pepper Oil
Black pepper oil is one of the more well known and widely used essential oils, this works well with savoury & fruity flavours, as stated in some of our concentrated flavours, but does also work well on it’s own. It is rich in vitamins and minerals and also helps the digestive system which makes it a terrific addition to long term food bait applications.
Recommended inclusion levels for this essential oil are 2 drops up to 1.5ml (30 drops) per kg base mix.
Hot Pepperami Concentrate
This hot Pepperami flavour has an authentic spicy/pepperami aroma, it was a special creation designed for our hot pepperami boilie range and has proven to be a highly effective/successful flavour ever since its release.
Recommended inclusion levels are 3-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 3 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Match Fishing Hoodies
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Anchovy Concentrate
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.