Related Products
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Cranberry Concentrate
Rated 5.00 out of 5£2.16 – £116.65Price range: £2.16 through £116.65 Select options This product has multiple variants. The options may be chosen on the product pageThis Cranberry flavour produces a rounded summer fruit/sweet aroma. This beautifully sweet flavour can be added to almost any type of base mix complimenting the natural aroma of most ingredients.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Liver Concentrate
£2.47 – £161.20Price range: £2.47 through £161.20 Select options This product has multiple variants. The options may be chosen on the product pageLiver Concentrate flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Brown Iron Oxide (E172)
£8.32 – £204.16Price range: £8.32 through £204.16 Select options This product has multiple variants. The options may be chosen on the product pageBrown Iron Oxide Dye (E172) food grade & feed permitted colouring for adding to mixes.
- Recommended inclusion levels are 5-40 g/kg. Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour).
- This dye is N0n-Soluble.
- E172 Brown iron oxide dye is Permitted for feed purposes.
- All our powdered colours are of the highest quality/grade available on the market.
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Monster Crab Concentrate
£2.37 – £583.32Price range: £2.37 through £583.32 Select options This product has multiple variants. The options may be chosen on the product pageThis extremely strong crab flavour has an aroma that you will never ever forget. This super pungent essence has proved to be one of the most successful bait flavours ever used on the market. It is a notorious carp catching flavour. It is also particularly effective when used with Black Pepper oil.
Recommended inclusion levels for this concentrate are 3-10ml per kg base mix.The lower level comes through nicely and the high level comes through strong. We have actually tested this concentrate up to 20ml per kg base mix with excellent results.
For high attract pop ups we recommend adding up to 3ml per 1 egg mix.
This concentrate CAN NOT be added to the liquid egg neat, it must be added to the liquid pack first.
Please note: This is a strong flavour so a little goes a long way. Also we would not recommend using in the house as this one has a very very strong aroma.
All our concentrated flavours are of the highest grade/quality available on the market.
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Tutti Fruity Concentrate (Newly Sourced)
£2.16 – £116.66Price range: £2.16 through £116.66 Select options This product has multiple variants. The options may be chosen on the product pageThis tutti fruity flavour is incredibly popular and requires no introduction and is possibly the most successful label ever used in carp baits. It has proven to be a successful flavour for many many years.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Tuna Concentrate (NEW)
£2.04 – £102.07Price range: £2.04 through £102.07 Select options This product has multiple variants. The options may be chosen on the product page*New, now based on flavour and not aroma.
This tuna flavour has a oily/fishy tuna aroma and taste, which has more of a subtle than pungent edge. Over recent years this flavour is becoming more and more popular with many anglers.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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12x15mm Wafters
£7.07 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
- First stage: Infusion with our in-house amino acid, feed-inducing stimulant
- Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
- Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
- 12x15mm Wafter
- Designed to lift the hook bait of the bottom but not lift hook
- 3-stage high-pressure vacuum infusion process
- Contains our proprietary 100% soluble amino acid feed stimulant
- Creates a pH shift for additional attraction
- Fully infused to the core with premium-grade flavour enhancers (more info here)
- High attract with prolonged leakage effect
- Slight liquid formulation dusting on some baits
- Not your average hook bait; crafted through an extremely time-consuming infusion process
- Rubberized, user-friendly texture compatible with bait needles
- Approximately 60g per pot, containing roughly 60 baits
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Squid And Octopus Concentrate
£2.49 – £330.41Price range: £2.49 through £330.41 Select options This product has multiple variants. The options may be chosen on the product pageThis squid and octopus flavour has a duo of distinctive fish aromas, which gives a extremely pungent aroma you will never forget. This pungent flavour has proven itself with many anglers.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.









Black Iron Oxide (E172)
£7.59 – £42.66Price range: £7.59 through £42.66
Black Iron Oxide (E172)
Description
Black Iron Oxide Dye (E172) full strength colour. This powdered colour has been selected over numerous cheaper alternatives after vigorous testing. This bait colourant will die baits black unlike some of the many colours we tested.
Additional information
100g, 250g, 1kg
Recently Viewed Products
Molasses
Molasses is a black syrup which is derived from the sugar processing industry. It is a naturally sweet, slightly liquorice-smelling product. We have opted for lower viscosity molasses which has a higher proportion of liquid co-products, slightly higher protein level and also allows for better handling during the colder months.
Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Banana Concentrate
This banana flavour has a smooth/creamy subtle fruit aroma that has been used for many years in bait making.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Anchovy Extract (Fish Sauce)
Our Anchovy Extract is made from pure anchovy, this liquid is very thin and soaks in to baits very well. It is a natural salty liquid with a strong aroma.
Great multi-range product, useful for spod/stick/base mixes also goes really well using neat over pellets.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Contains
New Ultra Buoyant Fishmeal Pop Up Mix
*Please note that you will need to add more of the new pop up mix to your liquid egg than with our original mix, not adding enough pop up mix with create really soft pop ups. You need to add as much pop up mix as you can, stopping just before the dough goes too dry.
This Fishmeal pop-up mix will make extremely buoyant hook baits which will remain buoyant for days (we tested a 12mm for 5 days). We have been asked over and over again for a pop-up mix that is buoyant enough for a 12mm hook bait to hold a size 4 hook up with a ring swivel, look no further this pop-up does just that. The 12mm hook baits we have experimented with have stayed popped up for 5 days, we then stopped testing. Made with Milk proteins, Egg Proteins and (CPSP 90) pre-digested fishmeal thus increasing leakage. You will find it easy to use and roll. It has a firm texture but remains soft enough to use with a bait thus increasing leakage, it also takes on attractors and flavours extremely well, you will find it easy to use and roll. It has a firm texture but remains soft enough to use with a bait needle without excessive force.
One egg will take approximately 80-100 grams of pop-up mix. You will get approximately 5 pots of pop ups per 250 grams of pop-up mix once made.
Simply add 40g Fluoro dye per kg plain pop-up mix to create fluorescent hook baits. For washed out add 20g white dye and 20g fluoro dye per kg pop up mix. These are recommendations and can be altered until you achieve your desired colour. Add both pop-up mix and your chosen dyes into a large plastic bag, then close bag trapping some air inside and shake well until mixed evenly.
With this mix being so buoyant it allows you to add extra base mix when creating wafters.
For shelf life hook baits add 10-15ml of bait preserve per egg. It is important to remember the main part of the process is to dry your hook baits well prior to storing, usually a minimum of 48hrs, it can be slightly longer in the colder months due to extra moisture being in the air, the longer your hook baits are dried the less the moisture content will be helping to prevent mould growth.
This pop up mix requires boiling for roughly 90 seconds for a 12mm and 120secs for 15mm hook baits.