Related Products

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  Red Iron Oxide (E172)

  £7.49 – £174.99Price range: £7.49 through £174.99 Select options This product has multiple variants. The options may be chosen on the product page

  Red Iron Oxide Dye (E172) food grade & feed permitted colouring for adding to mixes.

  • Recommended inclusion levels are 5-40 g/kg. Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour).
  • This dye is N0n-Soluble.
  • E172 Red iron oxide dye is Permitted for feed purposes.
  • All our powdered colours are of the highest quality/grade available on the market.

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  12mm Pop Ups

  £7.07 Select options This product has multiple variants. The options may be chosen on the product page

  We are pleased to offer a premium range of hookbaits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.

  Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.

  All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe and effective products.

  In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.

  Our hookbaits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:

  • First stage: Infusion with our in-house amino acid, feed-inducing stimulant
  • Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
  • Third stage: Infusion with our premium-grade, in-house flavour enhancers

   

  These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.

  We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.

  Product features:

  • 12mm pop-up
  • Ultra buoyant
  • 3-stage high-pressure vacuum infusion process
  • Contains our proprietary 100% soluble amino acid feed stimulant
  • Creates a pH shift for additional attraction
  • Fully infused to the core with premium-grade flavour enhancers (more info here)
  • High attract with prolonged leakage effect
  • Slight liquid formulation dusting on some baits
  • Not your average hook bait; crafted through an extremely time-consuming infusion process
  • Rubberized, user-friendly texture compatible with bait needles
  • Approximately 60g per pot, containing roughly 95 baits

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• 

  Monster Crab Concentrate

  Rated 5.00 out of 5

  £2.37 – £583.32Price range: £2.37 through £583.32 Select options This product has multiple variants. The options may be chosen on the product page

  This extremely strong crab flavour has an aroma that you will never ever forget. This super pungent essence has proved to be one of the most successful bait flavours ever used on the market. It is a notorious carp catching flavour. It is also particularly effective when used with Black Pepper oil.

  Recommended inclusion levels for this concentrate are 3-10ml per kg base mix.The lower level comes through nicely and the high level comes through strong. We have actually tested this concentrate up to 20ml per kg base mix with excellent results.

  For high attract pop ups we recommend adding up to 3ml per 1 egg mix.

  This concentrate CAN NOT be added to the liquid egg neat, it must be added to the liquid pack first.

  Please note: This is a strong flavour so a little goes a long way. Also we would not recommend using in the house as this one has a very very strong aroma.

  All our concentrated flavours are of the highest grade/quality available on the market.

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• 

  Cocoa Powder

  £13.49 – £949.99Price range: £13.49 through £949.99

  ***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***

  This product has multiple variants. The options may be chosen on the product page

  Cocoa Powder Light Brown – 10–12% Fat

  Light Brown Cocoa Powder is a premium-grade, alkalised cocoa powder manufactured from carefully processed cocoa beans. With a cocoa butter content of 10–12%, it offers a smooth, classic cocoa profile alongside a light-to-medium brown colour, making it an extremely versatile ingredient for use within boilie, groundbait, stick mix and spod mix formulations.

  Unlike natural cocoa powder, this product has been alkalised (Dutch processed) to reduce its natural acidity. This produces a smoother, more rounded cocoa taste and aroma while giving the powder its consistent light brown appearance.

  The fine particle size allows it to disperse evenly throughout dry mixes, making it particularly useful where a consistent cocoa profile and colour are required throughout the finished bait.

  With its distinctive chocolate aroma and palatability, cocoa powder works particularly well alongside milk proteins, birdfoods, nut meals, biscuit meals and sweet or creamy flavour profiles. It can also be incorporated at lower levels into fishmeal-based formulations to add another layer to the overall taste and aroma profile.

  Key Features

  • Premium alkalised cocoa powder
  • 10–12% cocoa butter/fat content
  • Fine light brown powder
  • Smooth, rounded cocoa taste and aroma
  • pH: 6.8–7.2
  • Excellent fine particle size and dispersion
  • Particularly suited to sweet, creamy, nut and birdfood formulations
  • Can be used in boilies, groundbaits, stick mixes and spod mixes

  Recommended Inclusion Rate

  Boilie & Base Mixes: 2.5–10%

  Groundbaits / Stick & Spod Mixes: Use as required depending on the desired aroma, taste and colour.

  We recommend starting at the lower inclusion level and increasing gradually to suit your formulation. As with any powdered ingredient, higher inclusion rates can alter the binding, texture and rolling characteristics of a base mix.

  Technical Specification

  Appearance: Fine light brown powder
  Flavour: Typical cocoa
  Odour: Typical cocoa
  Fat Content: 10–12%
  pH: 6.8–7.2
  Moisture: 5% maximum
  Fineness: Minimum 99.5% below 75µm
  Pack Size: 25kg

  Store in a clean, cool, dry and well-ventilated area, free from foreign odours and away from direct sunlight.

  For optimum storage, the manufacturer recommends temperatures below 20°C and approximately 60% relative humidity.

  Shelf Life: Up to 24 months from production when stored under the recommended conditions.

  Intended for incorporation into animal/fish feed.

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• 

  Strawberry Concentrate – NEW

  £2.60 – £169.98Price range: £2.60 through £169.98 Select options This product has multiple variants. The options may be chosen on the product page

  This strawberry flavour has a soft fruit aroma it has always been regarded as a favourite effective fish catching additive. It gives baits a smooth but slightly citrus flavour and aroma that performs very effectively throughout the year. It has proven itself to many anglers for many years .

  Recommended inclusion levels are 6-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.

  For high attract pop ups & wafters we recommend adding up to 6 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.

  When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.

  To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.

  All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.

  This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.

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• 

  Hydrolysed Liver Powder (CHX)

  £4.75 – £8,969.99Price range: £4.75 through £8,969.99

  ***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***

  This product has multiple variants. The options may be chosen on the product page

  *New supply, this liver powder is slightly finer in texture and contains a higher protein level.

  This hydrolysed liver powder is derived from chicken and is a great addition to any bait, great for pretty much any bait application. This highly attractive/Soluble liver powder has great palpability and nutritional properties hence being used in the fishing bait industry for as long as we can remember, definitely not one to be missed, especially during the colder months.

  Recommended inclusion level is up to 100g per kg base mix, depending on other solubles being used within your mix.

  Great multi-range product, useful for spod/stick/base/pellet mixes etc.

  • Protein content: 65%
  • Fat content: 19%
  • Moisture: 3.7%

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• 

  Frankfurter Concentrate (NEW)

  £2.17 – £118.74Price range: £2.17 through £118.74 Select options This product has multiple variants. The options may be chosen on the product page

  *New, now based on flavour and not aroma.

  This frankfurter flavour has a spicy/meaty aroma which is very distinctive. Another concentrate that goes very well with black pepper oil.

  Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.

  For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.

  When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.

  To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.

  All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.

  This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.

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• 

  Beanies

  £10.82

  ***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***

  This product has multiple variants. The options may be chosen on the product page

  We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.

  These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.

  Fabric
  100% Soft-touch acrylic

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