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Match Fishing Softshell
£54.16***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium softshell’s feature:
- Contrast zipper in centre front and on front pockets.
- Adjustable Velcro-straps at bottom sleeves and elastic cord at the hood and bottom seam.
- Tear-out neck label and separate woven size label.
- Zipper pullers in contrast colour. Replacement zipper pullers sold separately.
- Oeko-Tex 100 certifed.
- Waterproof 3000 / Moisture Vapour Permeability 3000 – tested according to ISO811:2018 and ASTM E96/96M
- Come with an embroidered logo
Fabric
100% Recycled PolyesterWeight280 gsmPlease refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Flavour Enhancers
£4.33 – £4.57Price range: £4.33 through £4.57 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
- Enhancing our in-house range of hook baits
- Incorporating into ground baits and method mixes
- Flavouring liquids and dyes
- Adding to various baits or hook baits
- Flavouring pellets
- Flavouring liquids and glugs
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
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15mm Pop ups
£7.07 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
- First stage: Infusion with our in-house amino acid, feed-inducing stimulant
- Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
- Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
- 15mm pop-up
- Ultra buoyant
- 3-stage high-pressure vacuum infusion process
- Contains our proprietary 100% soluble amino acid feed stimulant
- Creates a pH shift for additional attraction
- Fully infused to the core with premium-grade flavour enhancers (more info here)
- High attract with prolonged leakage effect
- Slight liquid formulation dusting on some baits
- Not your average hook bait; crafted through an extremely time-consuming infusion process
- Rubberized, user-friendly texture compatible with bait needles
- Approximately 60g per pot, containing roughly 50 baits
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Fluoro Violet Bait Dye (Hi-Vis)
£4.99 – £33.33Price range: £4.99 through £33.33 Select options This product has multiple variants. The options may be chosen on the product pageThis powerful hi-viz violet fluorescent colour is perfect for creating hi-viz hook baits. This dye is a non-soluble powder so provides a much longer lasting colour once in the water.
Recommended inclusion amount is up to 40g per 1kg pop up mix.
Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour), you may have to remove dark ingredients from your mix to achieve your required colour.
All our powdered colours are of the highest quality/grade available on the market.
This Dye is not for fish consumption and should only be used to produce hookbaits which will not be digested.
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Bloodstorm & Squid Meal Groundbait
£3.66 – £114.57Price range: £3.66 through £114.57***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
- Pure blood powder
- Squid Meal
- Kingfisher Red (Natural)
- Ground bloodworm pellet powder
- In house blend of milk proteins
- Mixed ground pellet powder
- Ground particle powder
- Betaine
- Newly sourced feed stimulants
Also
- High in protein
- Rich in valuable food source
- Great for F1’s, carp, bream, tench, barbel
- Packed with attraction & feed stimulants
Cost per kg
- 1kg – £4.40/kg
- 5kg – £3.40/kg
- 20kg – £2.63/kg
- 60kg – £2.29/kg
Tips
- Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
- We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
- 1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
- Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
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Fermented Chilli Extract
£5.99 – £4,199.99Price range: £5.99 through £4,199.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageFermented Chilli Extract is formulated using whole Cayenne Chillis. This extract is made by fermenting the product for several months allowing a breakdown of flavours, nutrients and oleoresins within the whole Cayenne Chillis.
A fantastic product, one many have kept close to their chest for some time, it is very versatile and is fantastic when used with particles, groundbait, stick mixes or pellets.
Great multi-range product, useful for spod/stick/base mixes/animal feeds etc.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
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CSL (Corn Steep Liquor) – Active
Rated 5.00 out of 5£5.49 – £1,899.99Price range: £5.49 through £1,899.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageCorn steep liquor (C.S.L) A highly attractive natural liquid concentrated active co-product from the wet manufacturing of maize starch. An attractive concentrate of soluble corn, rich in vitamins, amino acids, and minerals.
NOTE – This is the pure active product, no acids or stabilisers have been added to stop it fermenting. If stored in warm conditions the fermenting process will create air causing the bottle/liquid to expand. Therefore we recommend this product is stored in a refrigerator to keep it cool.
Great multi-range product, useful for spod/stick/base mixes also goes really well using neat over pellets.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
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Pure Tuna Hydrolysate
£5.49 – £3,499.99Price range: £5.49 through £3,499.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOur NEWLY SOURCED premium tuna hydrolysate has been formulated using 100% pure raw tuna flesh. This fantastic super soluble liquid is the closest we’ve come to the original L-Zero-30. Yet another hydrolysate liquid we have been lucky enough to source from the leading global manufacturer of premium functional hydrolysates in liquid and powder form. This world wide multi-billon pound company produce only the best nutritional and extremely attractive hydrolysates available. This absolutely outstanding ultra soluble hydrolysate is packed with free form amino acids and also offers great palpability which in turn gives a much higher feed intake.
These premium hydrolysate liquids go through an intense 5 stage process, where carefully selected natural enzymes are used to completely break down the protein into single amino acids, creating an ultra soluble and palatable hydrolysate. A good way to check the quality of the hydrolysate is to mix it in water. The hydrolysate should fully dissolve, leaving no deposits sitting at the bottom, once settled.
Great multi-range product, useful for spod/stick/base mixes/animal feeds etc.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid hydrolysate’s have been sourced from the leading global manufacturer of premium functional hydrolysates in liquid and powder form. Allowing us to offer only the best premium hydrolysate products available in the world.





Anchovy Concentrate
£2.29 – £136.66Price range: £2.29 through £136.66
Anchovy Concentrate
Description
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Additional information
5L, 1L, 250ml, 125ml, 30ml Sample/Booster
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These premium select halibut pellets are unique feed pellets whose attractive powers go beyond carp and cat fish and are therefore available in many sizes to suit almost any type of fishing. They can be fed as standalone feed pellets or added to ground bait etc. To increase attraction, the pellets can be offered in a feeder or in PVA bags close to your bait.
Rig Putty