We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£4.49–£369.98Price range: £4.49 through £369.98Select options
This product has multiple variants. The options may be chosen on the product page
Our Betain Liquid has been formulated to thin down flavours for boosting Hookbaits etc. It also allows you to create your very own unique booster/soaks by using this as your base and adding your chosen additives and flavours.
£11.48–£169.98Price range: £11.48 through £169.98Select options
This product has multiple variants. The options may be chosen on the product page
Fish collagen has minimum protein content of 90% and is absolutely rammed with amino acids. This fantastic additive doesn’t stop there, it is also very soluble, making an additive we certainly wouldn’t look past.
Recommend inclusion level is up to 20g / 50g per kg base mix, depending on other solubles being used within your mix.
£24.98Select options
This product has multiple variants. The options may be chosen on the product page
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium Flexfit caps have become very popular in the industry with their unique design and unmatched comfort. We are proud to offer these remarkable caps. What sets Flexfit caps apart is their innovative stretchable elastic, ensuring a snug fit that contours perfectly to the shape of your head. This means you get a cap that not only looks great but feels great too, allowing you to wear it all day long without any discomfort. These come with a 3D embroidered logo.
Fabric
63% Polyester, 34% Cotton, 3% Elastane
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£8.49–£4,049.99Price range: £8.49 through £4,049.99Select options
This product has multiple variants. The options may be chosen on the product page
We are constantly searching & sourcing the highest grade products available for the animal feed and bait industry, which brings us to this absolutely outstanding enzyme treated fishmeal. There hasn’t been a fishmeal that comes close to the original CPSP 90 fishmeal, never mind better it, until now. When this COMPLETELY soluble (100%), highly attractive, highly digestible (>96%) and highly nutritional fishmeal’s spec sheet arrived we knew it was something special. This fantastic fishmeal is packed with free form essential amino acids, contains a protein content of 80% and offers COMPLETE solubility, meaning the finished baits will be pumping out plumes of attraction instantly throughout the water column. One definitely not to be missed, we are sure this one will soon be used throughout the whole fishing bait industry.
This product is fully exclusive to us and available in bulk quantities.
Recommended inclusion level is up to 10% (100g) per kg base mix, be sure to take great consideration to the inclusion levels with soluble ingredients within your finished bait.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
£22.49Select options
This product has multiple variants. The options may be chosen on the product page
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium t-shirts have been ring-spun and treated with an enzyme wash, which pre-shrinks the material and gives it a soft feeling. These also come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled Polyester
Weight
180g/m²
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£4.99–£2,159.99Price range: £4.99 through £2,159.99Select options
This product has multiple variants. The options may be chosen on the product page
Beta-Yeast is a premium grade brewers yeast, we have specifically sourced this for use in all our in-house formulations. The producer uses a special procedure which ensure’s maximum protection of the sensitive components and active ingredients within the brewers yeast. This brewers yeast contains a higher protein level, contains more valuable and highly available ingredients (enzymes, B vitamins, amino acids and minerals) and taste’s much smoother. We only use the purest ingredients available in all our mixes, you won’t find a better brewers yeast on the market, we won’t settle for anything less.
Recommended inclusion level is up to 100g per kg base mix.
£5.48–£519.98Price range: £5.48 through £519.98Select options
This product has multiple variants. The options may be chosen on the product page
We have been asked many many times if we supply Keramine liquid so we knew it must be something special. The good news is we are now happy to offer this fantastic liquid which is absolutely rammed with amino acids, Its unique amino acid profile offers over 50% Amino Acids of which 90% + are in free form, which provide a fast and high level of attraction. This liquid also adds great palatability which in turn keeps he fish coming back for more.
Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
£44.99Select options
This product has multiple variants. The options may be chosen on the product page
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled Polyester
Weight
280g/m²
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£4.30–£104.99Price range: £4.30 through £104.99Select options
This product has multiple variants. The options may be chosen on the product page
This Creamy B+ (Double Strength) is more on the creamy side compared to our Milk E+ (which is still creamy but is based on vanilla & coconut), were this newly source version is based on dairy cream. These powder additives are widely used to enhance the palatability & intake of feeds & flavours, this highly attractive additive has been used in our industry for some time, it is made from a combination of Lactones and Aldehydes. when using in conjunction with other additives we recommend a starting point of 5-10g per kg base mix.
Recommended inclusion level is around 5-15g per kg base mix .
15mm Pop ups
£8.48
15mm Pop ups
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Dog Biscuit (Medium Brown), Dog Biscuit (Light Brown), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old school Squid & Octopus (White), Old school Squid & Octopus (Fluoro Pink), Old school Squid & Octopus (Fluoro Yellow), Old school Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
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Betaine Liquid
£4.49 – £369.98Price range: £4.49 through £369.98 Select options This product has multiple variants. The options may be chosen on the product pageOur Betain Liquid has been formulated to thin down flavours for boosting Hookbaits etc. It also allows you to create your very own unique booster/soaks by using this as your base and adding your chosen additives and flavours.
Fish Collagen Powder (Food Grade)
£11.48 – £169.98Price range: £11.48 through £169.98 Select options This product has multiple variants. The options may be chosen on the product pageFish collagen has minimum protein content of 90% and is absolutely rammed with amino acids. This fantastic additive doesn’t stop there, it is also very soluble, making an additive we certainly wouldn’t look past.
Recommend inclusion level is up to 20g / 50g per kg base mix, depending on other solubles being used within your mix.
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£24.98 Select options This product has multiple variants. The options may be chosen on the product pageWe are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium Flexfit caps have become very popular in the industry with their unique design and unmatched comfort. We are proud to offer these remarkable caps. What sets Flexfit caps apart is their innovative stretchable elastic, ensuring a snug fit that contours perfectly to the shape of your head. This means you get a cap that not only looks great but feels great too, allowing you to wear it all day long without any discomfort. These come with a 3D embroidered logo.
Fabric
63% Polyester, 34% Cotton, 3% Elastane
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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£8.49 – £4,049.99Price range: £8.49 through £4,049.99 Select options This product has multiple variants. The options may be chosen on the product pageWe are constantly searching & sourcing the highest grade products available for the animal feed and bait industry, which brings us to this absolutely outstanding enzyme treated fishmeal. There hasn’t been a fishmeal that comes close to the original CPSP 90 fishmeal, never mind better it, until now. When this COMPLETELY soluble (100%), highly attractive, highly digestible (>96%) and highly nutritional fishmeal’s spec sheet arrived we knew it was something special. This fantastic fishmeal is packed with free form essential amino acids, contains a protein content of 80% and offers COMPLETE solubility, meaning the finished baits will be pumping out plumes of attraction instantly throughout the water column. One definitely not to be missed, we are sure this one will soon be used throughout the whole fishing bait industry.
This product is fully exclusive to us and available in bulk quantities.
Recommended inclusion level is up to 10% (100g) per kg base mix, be sure to take great consideration to the inclusion levels with soluble ingredients within your finished bait.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
Match Fishing T-Shirts
£22.49 Select options This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium t-shirts have been ring-spun and treated with an enzyme wash, which pre-shrinks the material and gives it a soft feeling. These also come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Beta-Yeast
£4.99 – £2,159.99Price range: £4.99 through £2,159.99 Select options This product has multiple variants. The options may be chosen on the product pageBeta-Yeast is a premium grade brewers yeast, we have specifically sourced this for use in all our in-house formulations. The producer uses a special procedure which ensure’s maximum protection of the sensitive components and active ingredients within the brewers yeast. This brewers yeast contains a higher protein level, contains more valuable and highly available ingredients (enzymes, B vitamins, amino acids and minerals) and taste’s much smoother. We only use the purest ingredients available in all our mixes, you won’t find a better brewers yeast on the market, we won’t settle for anything less.
Recommended inclusion level is up to 100g per kg base mix.
• Protein content: 46%
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Gaps are approximately 0.5cm wide
This is for either 4 x trays or a pallets worth (approximately 80 trays).
Dimensions of individual trays:
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Great multi-range product, useful for spod/stick/base mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
Match Zip Sweatshirt
£44.99 Select options This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Creamy B+
£4.30 – £104.99Price range: £4.30 through £104.99 Select options This product has multiple variants. The options may be chosen on the product pageThis Creamy B+ (Double Strength) is more on the creamy side compared to our Milk E+ (which is still creamy but is based on vanilla & coconut), were this newly source version is based on dairy cream. These powder additives are widely used to enhance the palatability & intake of feeds & flavours, this highly attractive additive has been used in our industry for some time, it is made from a combination of Lactones and Aldehydes. when using in conjunction with other additives we recommend a starting point of 5-10g per kg base mix.
Recommended inclusion level is around 5-15g per kg base mix .