Related Products
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Squid Concentrate
Price range: £2.29 through £308.33 Select options This product has multiple variants. The options may be chosen on the product pageThis squid flavour has a very potent fish aroma, another distinctive aroma you most definitely won’t forget.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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White Standard Dye (E171)
Price range: £6.66 through £13.32 Select options This product has multiple variants. The options may be chosen on the product pageWhite food grade colouring for adding to mixes. This dye is a non-soluble powder so provides a much longer lasting colour once in the water.
- Recommended inclusion levels are 5-40 g/kg. Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour).
- This dye is Non Soluble.
- E171 White dye is not permitted for feed purposes.
- All our powdered colours are of the highest quality/grade available on the market.
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Tuna & Pelagic Hydrolysate
Price range: £5.49 through £1,999.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product page*With this being a favourite for many, we have re-stocked and also managed to offer another cost saving, enjoy.
Yet another hydrolysate liquid we have been lucky enough to source from the leading global manufacturer of premium functional hydrolysates in liquid and powder form. This world wide multi-billon pound company produce only the best nutritional and extremely attractive hydrolysates available. This absolutely outstanding ultra soluble hydrolysate has been formulated from Tuna & Pelagic fish, packed with free form amino acids and also offers great palpability which in turn gives a much higher feed intake. One not to be missed.
These premium hydrolysate liquids go through an intense 5 stage process, where carefully selected natural enzymes are used to completely break down the protein into single amino acids, creating an ultra soluble and palatable hydrolysate. A good way to check the quality of the hydrolysate is to mix it in water. The hydrolysate should fully dissolve, leaving no deposits sitting at the bottom, once settled.
Great multi-range product, useful for feeds,spod/stick/base mixes etc.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid hydrolysate’s have been sourced from the leading global manufacturer of premium functional hydrolysates in liquid and powder form. Allowing us to offer only the best premium hydrolysate products available in the world.
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Match Zip Sweatshirt
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Premium Paste
£4.16***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageThese premium pastes have been expertly formulated using the purest ingredients, additives, liquids, and flavours available. Designed with both high attraction and feed stimulation in mind, they also boast exceptional nutritional properties, incorporating as many soluble additives and feed stimulants as possible.
Each paste contains our in-house bait boost powder, crafted from a blend of the highest quality yeasts. This includes high-nucleotide yeast, which consists of cell contents and cell walls of brewers’ yeast, extracted through gentle and effective hydrolysis processes. This allows the individual cell components to provide maximum benefits. The powder also features two additional additives with proven powerful antibacterial and anti-fungal properties, alongside potent feed stimulants.
Our custom-formulated in-house flavour enhancers are also incorporated. These are not your average flavours; they have been carefully developed using a variety of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant—resulting in highly attractive, taste-based flavours. Unlike flavours based solely on aroma which contain completely different chemicals, ours focus on taste, with chemical compounds selected specifically to create a pleasant taste.
All our flavours are suitable for inclusion in animal feed and feed boilies. We follow strict regulatory guidance, removing unnecessary chemicals. Certain chemicals are removed from the food & feed register for a reason, we follow the experts gudiance ensuring the safety of both humans and aquatic life.
Product Features:
- Stabilised, shelf-life paste
- Contains our premium-grade flavour enhancers (more info here)
- Exceptional high attraction
- Rich in nutritional value
- Feed-safe dyes
- Available in 200g pots
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10Kg Bait Bundle Builder
£41.66***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageAA Baits Bait Bundle Builder
Create your perfect bait combination with the AA Baits Bait Bundle Builder. Simply choose one product from each category below to build a custom bundle that’s tailored to your fishing style—all while saving compared to buying each item separately.
Your Bundle Includes:
- 1 × Pot of Hook Baits
- 1 × 250ml 3-in-1 Liquid
- 1 × Paste
- 1 × 30ml Flavour Enhancer
- 2× 5kg Groundbait
Mix and match your favourite flavours to create a bait package that suits your next fishing session. Whether you’re targeting your local venue or trying something new, the AA Baits Pick & Mix Bait Bundle gives you the flexibility to fish with confidence.
Why Choose the AA Baits Bait Bundle Builder?
- Build your own custom bait bundle.
- Mix and match your favourite AA Baits products.
- Great value compared to buying each item individually.
- Ideal for anglers looking for a complete bait package.
Need More Information?
For full product descriptions, ingredients and available flavours, please visit the individual product categories below:
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Meat Meal 55
Price range: £3.80 through £730.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageMeat Meal 55
Meat Meal 55 is a high-protein, processed animal protein ingredient produced in the UK from Category 3 animal by-products. It is manufactured exclusively from materials derived from animals passed fit for human consumption prior to processing, making it a safe, consistent and nutritionally valuable ingredient for all fishing bait and feed formulations.
This light brown, finely milled meal is produced from mixed species meat trimmings, fat, bones and offal, delivering a balanced protein and fat profile with excellent digestibility. With a controlled particle size (98% <2.0mm), Meat Meal 55 offers good handling characteristics and uniform blending in dry and wet formulations.
Typical Nutritional Profile (Dry Weight)
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Protein: ~55%
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Fat: 9–15%
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Ash: 23–29%
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Moisture: max 6%
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Free Fatty Acids (FFA): ~10%
Recommended Inclusion Level
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Up to 30%, depending on formulation requirements and nutritional targets
Meat Meal 55 is a reliable, cost-effective protein source for pet food manufacturers seeking consistent quality, regulatory compliance and strong nutritional performance.
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Fluoro Light Blue Bait Dye (Hi-Vis)
Price range: £6.24 through £183.32 Select options This product has multiple variants. The options may be chosen on the product pageThis powerful hi-viz light blue fluorescent colour is perfect for creating hi-viz hook baits. This dye is a non-soluble powder so provides a much longer lasting colour once in the water.
Recommended inclusion amount is up to 40g per 1kg pop up mix.
Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour), you may have to remove dark ingredients from your mix to achieve your required colour.
All our powdered colours are of the highest quality/grade available on the market.
This Dye is not for fish consumption and should only be used to produce hookbaits which will not be digested.
Unit E2, Russell Road, Rock Ferry, Birkenhead, CH42 1LU, UK
15mm Pop ups
£7.07
15mm Pop ups
Description
We are pleased to offer a premium range of hoobaits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe and effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Dog Biscuit (Medium Brown), Dog Biscuit (Light Brown), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy Garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Recently Viewed Products
L-Lysine HCL (Food Grade)
*Our current stock is 12-80 mesh size.
L-Lysine is considered the top feeding trigger among single amino acids. It is considered as the most required amino acid for carp in a balanced or high nutritional value bait. As a single amino acid, L-Lysine has given the most intense feeding reaction in carp when tested along with the best olfactory stimulant.
Great for adding to bird food and nut base mixes. L-Lysine is soluble and can be dissolved into a liquid.
Recommended inclusion level is 2.5g to 15g per Kg of base mix.