Related Products
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Cocoa Powder
Price range: £13.49 through £949.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageCocoa Powder Light Brown – 10–12% Fat
Light Brown Cocoa Powder is a premium-grade, alkalised cocoa powder manufactured from carefully processed cocoa beans. With a cocoa butter content of 10–12%, it offers a smooth, classic cocoa profile alongside a light-to-medium brown colour, making it an extremely versatile ingredient for use within boilie, groundbait, stick mix and spod mix formulations.
Unlike natural cocoa powder, this product has been alkalised (Dutch processed) to reduce its natural acidity. This produces a smoother, more rounded cocoa taste and aroma while giving the powder its consistent light brown appearance.
The fine particle size allows it to disperse evenly throughout dry mixes, making it particularly useful where a consistent cocoa profile and colour are required throughout the finished bait.
With its distinctive chocolate aroma and palatability, cocoa powder works particularly well alongside milk proteins, birdfoods, nut meals, biscuit meals and sweet or creamy flavour profiles. It can also be incorporated at lower levels into fishmeal-based formulations to add another layer to the overall taste and aroma profile.
Key Features
- Premium alkalised cocoa powder
- 10–12% cocoa butter/fat content
- Fine light brown powder
- Smooth, rounded cocoa taste and aroma
- pH: 6.8–7.2
- Excellent fine particle size and dispersion
- Particularly suited to sweet, creamy, nut and birdfood formulations
- Can be used in boilies, groundbaits, stick mixes and spod mixes
Recommended Inclusion Rate
Boilie & Base Mixes: 2.5–10%
Groundbaits / Stick & Spod Mixes: Use as required depending on the desired aroma, taste and colour.
We recommend starting at the lower inclusion level and increasing gradually to suit your formulation. As with any powdered ingredient, higher inclusion rates can alter the binding, texture and rolling characteristics of a base mix.
Technical Specification
Appearance: Fine light brown powder
Flavour: Typical cocoa
Odour: Typical cocoa
Fat Content: 10–12%
pH: 6.8–7.2
Moisture: 5% maximum
Fineness: Minimum 99.5% below 75µm
Pack Size: 25kgStore in a clean, cool, dry and well-ventilated area, free from foreign odours and away from direct sunlight.
For optimum storage, the manufacturer recommends temperatures below 20°C and approximately 60% relative humidity.
Shelf Life: Up to 24 months from production when stored under the recommended conditions.
Intended for incorporation into animal/fish feed.
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Squid And Octopus Concentrate
Price range: £2.49 through £330.41 Select options This product has multiple variants. The options may be chosen on the product pageThis squid and octopus flavour has a duo of distinctive fish aromas, which gives a extremely pungent aroma you will never forget. This pungent flavour has proven itself with many anglers.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Mexican Onion Oil
Price range: £10.60 through £288.66 Select options This product has multiple variants. The options may be chosen on the product pageMexican onion oil is extremely pungent with an unforgettable onion-type aroma, and incredibly one drop is all that is needed to give a finished bait a very distinctive smell. Due to the distinctive essence of this oil, once baits containing it are established they can be extremely successful making it a terrific addition to long term food bait applications.
Recommended inclusion levels for this essential oil are 1 drop up to 0.5ml (10 drops) per kg base mix.
Caution: Best wearing Latex gloves, be warned 1 drop of this extremely strong essential oil on your hands or clothes and you won’t get rid of the aroma for quite a few days. Not girlfriend/wife friendly at all. Best used in a well ventilated room or outdoors.
All our food grade essential oils are 100% natural, without any artificial ingredients. They are the highest quality available on the market.
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Creamy B+
Price range: £3.58 through £87.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageThis Creamy B+ (Double Strength) is more on the creamy side compared to our Milk E+ (which is still creamy but is based on vanilla & coconut), were this newly source version is based on dairy cream. These powder additives are widely used to enhance the palatability & intake of feeds & flavours, this highly attractive additive has been used in our industry for some time, it is made from a combination of Lactones and Aldehydes. when using in conjunction with other additives we recommend a starting point of 5-10g per kg base mix.
Recommended inclusion level is around 5-15g per kg base mix .
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Yeasty CSL Pellets
Price range: £3.99 through £1,500.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBoosted CSL Feed Pellets
We’re proud to introduce our newly formulated Boosted CSL Feed Pellets, developed to our own bespoke in-house recipe with one key objective: to produce a highly active, attractive feed pellet built around a large inclusion of active CSL liquid.
CSL has long been regarded as an extremely effective bait ingredient, and rather than simply using it as an external coating or after-treatment, we’ve incorporated a substantial amount directly into the pellet formulation itself. This allows the attraction to run throughout the finished pellet, creating a consistent release of soluble food signals and attractors once introduced to the water.
Combined with a carefully selected blend of powders, yeast, amino acids and our own in-house additives, the result is a seriously attractive pellet designed for use throughout the year.
Packed with Active Ingredients
Our bespoke CSL pellet formulation includes:
- A large inclusion of Active CSL Liquid
- CSL powder
- Beta-Yeast
- Our in-house sweeterner and feeding stimulant
- Our in-house amino acid supplement – MegaMino®
Rather than relying on a simple surface coating, these key ingredients are incorporated directly into the finished pellet. As the pellet begins to break down and soften in the water, it continually releases its attraction into the surrounding area.
Built Around CSL
The star of the formulation is undoubtedly the high level of active CSL liquid.
We wanted these pellets to contain a genuinely significant amount of CSL rather than simply enough to put the name on the bag. Getting such a high liquid inclusion incorporated into the pellet itself was an important part of the development process and is what makes this formulation particularly exciting.
The CSL is complemented by CSL powder and beta yeast, while our in-house sweetener and feeding stimulant adds another dimension to the pellet’s overall attraction and palatability.
We’ve then included Megamino, our own amino acid supplement, to further enhance the formulation and create a pellet packed with the type of soluble attraction we look for in our own baits.
Attraction From the Inside Out
One of the biggest advantages of these pellets is that their attraction isn’t dependent on an external coating.
The CSL and other key ingredients form part of the pellet itself, meaning the pellet continues to give off attractive food signals as water penetrates and it begins to break down. This provides a sustained release rather than simply washing away a surface treatment shortly after the pellet enters the water.
They can be used straight from the bag or incorporated into spod and Spomb mixes, PVA bags, particle mixes, groundbaits and loose-feed applications. They can also provide an excellent base for anglers wanting to add their own liquids or powders and create a customised pellet mix.
A Seriously Active Feed Pellet
We’ve put a lot of work into developing a CSL pellet that properly reflects what we want from this classic bait ingredient.
With a high level of active CSL liquid incorporated directly into the formulation, backed up by Cal powder, beta yeast, Megamino and our own sweetener and feeding stimulant, these are far more than a standard feed pellet with CSL added to the outside.
They’re a highly attractive, purpose-built feed pellet designed from the ground up for anglers who want to introduce plenty of soluble attraction and food signals into their swim.
We think these are going to become a very popular addition to the AA Baits pellet range.
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Match Zip Sweatshirt
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Bloodworm Pellets
Price range: £3.99 through £1,500.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageBoosted Bloodworm Feed Pellets
We’re proud to introduce our newly formulated Boosted Bloodworm Feed Pellets, developed to our exact in-house recipe and produced to the highest standards. After extensive development and sourcing of premium-grade ingredients, we’ve created a pellet that delivers both exceptional attraction and outstanding nutritional value.
These pellets are truly unique, with all key ingredients incorporated directly into the finished pellet—not simply coated on the outside. This ensures consistent leakage, maximum effectiveness in the water, and long-lasting attraction.
Premium Ingredients Included
Our bespoke formulation contains a carefully selected blend of high-quality components:
- Pure blood powder (for natural attraction and rich, dark colour)
- Premium LT-94 fishmeal
- Selection of high-quality yeast powders
- Blend of milk powders
- Sweeteners for enhanced palatability
- Salmon oil for added energy and attraction
- Our in-house amino acid supplement – Megamino
- Bloodworm flavour enhancer – View here
- Bait boost powder – View here
Engineered for Performance
We’ve gone to great lengths to ensure these pellets stand out from anything else currently available. The inclusion of pure blood powder gives the pellets a distinct darker appearance, while also boosting their natural appeal. Combined with premium fishmeal, soluble amino acids, hydrolysates, oils, and in-house additives, this creates a highly stimulatory feed source that fish find difficult to ignore.
Unlike many pellets on the market, which rely on external coatings, our Boosted Bloodworm Pellets are fully infused throughout. This means consistent release of attractants from the moment they hit the water, maintaining effectiveness over time.
A New Favourite in the Making
These one-of-a-kind pellets are something we’ve been incredibly excited to develop and bring to our customers. Built using the same passion and attention to detail as all our products, we’re confident they will quickly become a firm favourite—alongside our newly formulated Pure GLM Pellets.
If you’re looking for a pellet that combines premium nutrition with unrivalled attraction, this is it.
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Frankfurter Concentrate (NEW)
Price range: £2.17 through £118.74 Select options This product has multiple variants. The options may be chosen on the product page*New, now based on flavour and not aroma.
This frankfurter flavour has a spicy/meaty aroma which is very distinctive. Another concentrate that goes very well with black pepper oil.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Unit E2, Russell Road, Rock Ferry, Birkenhead, CH42 1LU, UK
15mm Pop ups
£7.07
15mm Pop ups
Description
We are pleased to offer a premium range of hoobaits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe and effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Dog Biscuit (Medium Brown), Dog Biscuit (Light Brown), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy Garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)