We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£12.98Select options
This product has multiple variants. The options may be chosen on the product page
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
£8.49–£4,049.99Price range: £8.49 through £4,049.99Select options
This product has multiple variants. The options may be chosen on the product page
We are constantly searching & sourcing the highest grade products available for the animal feed and bait industry, which brings us to this absolutely outstanding enzyme treated fishmeal. There hasn’t been a fishmeal that comes close to the original CPSP 90 fishmeal, never mind better it, until now. When this COMPLETELY soluble (100%), highly attractive, highly digestible (>96%) and highly nutritional fishmeal’s spec sheet arrived we knew it was something special. This fantastic fishmeal is packed with free form essential amino acids, contains a protein content of 80% and offers COMPLETE solubility, meaning the finished baits will be pumping out plumes of attraction instantly throughout the water column. One definitely not to be missed, we are sure this one will soon be used throughout the whole fishing bait industry.
This product is fully exclusive to us and available in bulk quantities.
Recommended inclusion level is up to 10% (100g) per kg base mix, be sure to take great consideration to the inclusion levels with soluble ingredients within your finished bait.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
£14.99–£299.99Price range: £14.99 through £299.99Select options
This product has multiple variants. The options may be chosen on the product page
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
£2.50–£129.98Price range: £2.50 through £129.98Select options
This product has multiple variants. The options may be chosen on the product page
Green Lipped Mussel Concentrate Flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£24.98Select options
This product has multiple variants. The options may be chosen on the product page
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium Flexfit caps have become very popular in the industry with their unique design and unmatched comfort. We are proud to offer these remarkable caps. What sets Flexfit caps apart is their innovative stretchable elastic, ensuring a snug fit that contours perfectly to the shape of your head. This means you get a cap that not only looks great but feels great too, allowing you to wear it all day long without any discomfort. These come with a 3D embroidered logo.
Fabric
63% Polyester, 34% Cotton, 3% Elastane
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£64.99Select options
This product has multiple variants. The options may be chosen on the product page
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium softshell’s feature:
Contrast zipper in centre front and on front pockets.
Adjustable Velcro-straps at bottom sleeves and elastic cord at the hood and bottom seam.
Tear-out neck label and separate woven size label.
Zipper pullers in contrast colour. Replacement zipper pullers sold separately.
Oeko-Tex 100 certifed.
Waterproof 3000 / Moisture Vapour Permeability 3000 – tested according to ISO811:2018 and ASTM E96/96M
Come with an embroidered logo
Fabric
100% Recycled Polyester
Weight
280 gsm
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£4.99Select options
This product has multiple variants. The options may be chosen on the product page
These premium pastes have been expertly formulated using the purest ingredients, additives, liquids, and flavours available. Designed with both high attraction and feed stimulation in mind, they also boast exceptional nutritional properties, incorporating as many soluble additives and feed stimulants as possible.
Each paste contains our in-house bait boost powder, crafted from a blend of the highest quality yeasts. This includes high-nucleotide yeast, which consists of cell contents and cell walls of brewers’ yeast, extracted through gentle and effective hydrolysis processes. This allows the individual cell components to provide maximum benefits. The powder also features two additional additives with proven powerful antibacterial and anti-fungal properties, alongside potent feed stimulants.
Our custom-formulated in-house flavour enhancers are also incorporated. These are not your average flavours; they have been carefully developed using a variety of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant—resulting in highly attractive, taste-based flavours. Unlike flavours based solely on aroma which contain completely different chemicals, ours focus on taste, with chemical compounds selected specifically to create a pleasant taste.
All our flavours are suitable for inclusion in animal feed and feed boilies. We follow strict regulatory guidance, removing unnecessary chemicals. Certain chemicals are removed from the food & feed register for a reason, we follow the experts gudiance ensuring the safety of both humans and aquatic life.
Product Features:
Stabilised, shelf-life paste
Contains our premium-grade flavour enhancers (more info here)
£7.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Contains betaine anhydrous for additional attraction
Includes corn syrup for added sweetness and dispersion
15mm Pop ups
£8.48
15mm Pop ups
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Dog Biscuit (Medium Brown), Dog Biscuit (Light Brown), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old school Squid & Octopus (White), Old school Squid & Octopus (Fluoro Pink), Old school Squid & Octopus (Fluoro Yellow), Old school Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
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£12.98 Select options This product has multiple variants. The options may be chosen on the product pageWe are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
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£8.49 – £4,049.99Price range: £8.49 through £4,049.99 Select options This product has multiple variants. The options may be chosen on the product pageWe are constantly searching & sourcing the highest grade products available for the animal feed and bait industry, which brings us to this absolutely outstanding enzyme treated fishmeal. There hasn’t been a fishmeal that comes close to the original CPSP 90 fishmeal, never mind better it, until now. When this COMPLETELY soluble (100%), highly attractive, highly digestible (>96%) and highly nutritional fishmeal’s spec sheet arrived we knew it was something special. This fantastic fishmeal is packed with free form essential amino acids, contains a protein content of 80% and offers COMPLETE solubility, meaning the finished baits will be pumping out plumes of attraction instantly throughout the water column. One definitely not to be missed, we are sure this one will soon be used throughout the whole fishing bait industry.
This product is fully exclusive to us and available in bulk quantities.
Recommended inclusion level is up to 10% (100g) per kg base mix, be sure to take great consideration to the inclusion levels with soluble ingredients within your finished bait.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
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£14.99 – £299.99Price range: £14.99 through £299.99 Select options This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
GLM Concentrate
£2.50 – £129.98Price range: £2.50 through £129.98 Select options This product has multiple variants. The options may be chosen on the product pageGreen Lipped Mussel Concentrate Flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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£24.98 Select options This product has multiple variants. The options may be chosen on the product pageWe are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium Flexfit caps have become very popular in the industry with their unique design and unmatched comfort. We are proud to offer these remarkable caps. What sets Flexfit caps apart is their innovative stretchable elastic, ensuring a snug fit that contours perfectly to the shape of your head. This means you get a cap that not only looks great but feels great too, allowing you to wear it all day long without any discomfort. These come with a 3D embroidered logo.
Fabric
63% Polyester, 34% Cotton, 3% Elastane
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Match Fishing Softshell
£64.99 Select options This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium softshell’s feature:
100% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Premium Paste
£4.99 Select options This product has multiple variants. The options may be chosen on the product pageThese premium pastes have been expertly formulated using the purest ingredients, additives, liquids, and flavours available. Designed with both high attraction and feed stimulation in mind, they also boast exceptional nutritional properties, incorporating as many soluble additives and feed stimulants as possible.
Each paste contains our in-house bait boost powder, crafted from a blend of the highest quality yeasts. This includes high-nucleotide yeast, which consists of cell contents and cell walls of brewers’ yeast, extracted through gentle and effective hydrolysis processes. This allows the individual cell components to provide maximum benefits. The powder also features two additional additives with proven powerful antibacterial and anti-fungal properties, alongside potent feed stimulants.
Our custom-formulated in-house flavour enhancers are also incorporated. These are not your average flavours; they have been carefully developed using a variety of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant—resulting in highly attractive, taste-based flavours. Unlike flavours based solely on aroma which contain completely different chemicals, ours focus on taste, with chemical compounds selected specifically to create a pleasant taste.
All our flavours are suitable for inclusion in animal feed and feed boilies. We follow strict regulatory guidance, removing unnecessary chemicals. Certain chemicals are removed from the food & feed register for a reason, we follow the experts gudiance ensuring the safety of both humans and aquatic life.
Product Features:
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£7.49 Select options This product has multiple variants. The options may be chosen on the product page*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.