We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
12x15mm Wafter
Designed to lift the hook bait of the bottom but not lift hook
£14.99Select options
This product has multiple variants. The options may be chosen on the product page
Another great addition to our frozen selection, Daphnia can be found in all rivers and lakes. It is a highly attractive and irresistible naturally occurring food source for fish. Quietly used by many anglers.
This is completely fresh and should be stored frozen prior to use.
Also Suitable for both fresh water and marine specimens.
Sold in 1kg Blocks.
Great multi-range product, useful for spod mixes/stick mixes/base mixes/Groundbaits/Pellets/Boilies etc.
£7.49–£104.99Price range: £7.49 through £104.99Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quality ingredients and additives available. This mix has been crammed with a variety of mixed nuts, roasted peanut meal & soluble peanut protein flour adding instant attraction, if this isn’t enough we have also added a variety of premium grade yeast powders.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. Our new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
£13.99–£899.99Price range: £13.99 through £899.99Select options
This product has multiple variants. The options may be chosen on the product page
Our GLM Extract has been mainly formulated with finest natural New Zealand green lipped mussel, this needs no introduction and would be hard to argue that this is ones of the very best fish attractants available. This has also been formulated with the highest quality, ultra soluble, hydrolysed fish proteins available. Creating an irresistible liquid food, packed full of essential amino acids.
Great for adding attraction to pellets, boilies, particles, stick-mixes, PVA bags and even adding to ground baits and method mixes.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
CONTAINS
In house blend of soluble, hydrolysed fish proteins
In house blend of feed stimulants
Vitamins and minerals
Emulsified fresh mussel
Pure natural New Zealand green lipped mussel
£4.60–£159.98Price range: £4.60 through £159.98Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Meaty liver, fishmeal & yeast groundbait has been formulated with a blend of ingredients and fishmeal’s that bind well. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break. This highly attractive mix contains feed stimulants at desirable levels along with a high oil and protein content in the meaty products, Which leak of well into your swim. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Tuna meal
Meat Products
In house blend of milk proteins
In house blend of premium Chicken liver powder
Premium beef liver powder
Brocacel yeast
Turmeric
Betaine
Newly sourced feed stimulants
Also
High in protein
Rich in valuable food source
Great for F1’s, carp, bream, tench, barbel
Packed with attraction & feed stimulants
Packed with amino acids
Cost per kg
1kg – £4.60/kg
5kg – £3.60/kg
20kg – £3.00/kg
60kg – £2.66/kg
Tips
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£8.48Select options
This product has multiple variants. The options may be chosen on the product page
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£12.49–£1,139.99Price range: £12.49 through £1,139.99Select options
This product has multiple variants. The options may be chosen on the product page
This soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
£64.99Select options
This product has multiple variants. The options may be chosen on the product page
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium softshell’s feature:
Contrast zipper in centre front and on front pockets.
Adjustable Velcro-straps at bottom sleeves and elastic cord at the hood and bottom seam.
Tear-out neck label and separate woven size label.
Zipper pullers in contrast colour. Replacement zipper pullers sold separately.
Oeko-Tex 100 certifed.
Waterproof 3000 / Moisture Vapour Permeability 3000 – tested according to ISO811:2018 and ASTM E96/96M
Come with an embroidered logo
Fabric
100% Recycled Polyester
Weight
280 gsm
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£10.99–£45.98Price range: £10.99 through £45.98Select options
This product has multiple variants. The options may be chosen on the product page
Our Ultimate Bait Boost Powder has been carefully formulated using our proprietary in-house bait boost additive. Starting with our premium bait boost powder as the base, we have incorporated a wide range of high-quality ingredients, additives, and enhancers. This ultra-soluble powder is rich in amino acids, vitamins, and trace elements, providing not only nutritional benefits but also acting as a potent antioxidant. Coupled with additional feed stimulants and attractive ingredients, this makes for a highly effective and devastating attractant powder.
This versatile product is suitable for a variety of applications, including spod/stick/bait mixes, sprinkling over hook baits, pellets, boilies, adding to ground bait, method mixes, and even animal feeds.
12x15mm Wafters
£8.48
12x15mm Wafters
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Related Products
Frozen Daphnia
£14.99 Select options This product has multiple variants. The options may be chosen on the product pageAnother great addition to our frozen selection, Daphnia can be found in all rivers and lakes. It is a highly attractive and irresistible naturally occurring food source for fish. Quietly used by many anglers.
This is completely fresh and should be stored frozen prior to use.
Also Suitable for both fresh water and marine specimens.
Sold in 1kg Blocks.
Great multi-range product, useful for spod mixes/stick mixes/base mixes/Groundbaits/Pellets/Boilies etc.
Ultimate Creamy Nut Stick & Bag Mix
£7.49 – £104.99Price range: £7.49 through £104.99 Select options This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quality ingredients and additives available. This mix has been crammed with a variety of mixed nuts, roasted peanut meal & soluble peanut protein flour adding instant attraction, if this isn’t enough we have also added a variety of premium grade yeast powders.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. Our new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
Cost per kg
GLM Extract
£13.99 – £899.99Price range: £13.99 through £899.99 Select options This product has multiple variants. The options may be chosen on the product pageOur GLM Extract has been mainly formulated with finest natural New Zealand green lipped mussel, this needs no introduction and would be hard to argue that this is ones of the very best fish attractants available. This has also been formulated with the highest quality, ultra soluble, hydrolysed fish proteins available. Creating an irresistible liquid food, packed full of essential amino acids.
Great for adding attraction to pellets, boilies, particles, stick-mixes, PVA bags and even adding to ground baits and method mixes.
The recommended inclusion level is up to 50ml per kg base mix, depending on the amount of other liquids you might be adding.
CONTAINS
In house blend of soluble, hydrolysed fish proteins
In house blend of feed stimulants
Vitamins and minerals
Emulsified fresh mussel
Pure natural New Zealand green lipped mussel
Meaty Liver, Fishmeal & Yeast Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Meaty liver, fishmeal & yeast groundbait has been formulated with a blend of ingredients and fishmeal’s that bind well. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break. This highly attractive mix contains feed stimulants at desirable levels along with a high oil and protein content in the meaty products, Which leak of well into your swim. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
12mm Pop Ups
£8.48 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Soya Flour FFHT (Bipro 30)
£12.49 – £1,139.99Price range: £12.49 through £1,139.99 Select options This product has multiple variants. The options may be chosen on the product pageThis soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
• Protein content: 38%
• Fat content: 20%
Match Fishing Softshell
£64.99 Select options This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium softshell’s feature:
100% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Ultimate Bait Boost Powder
£10.99 – £45.98Price range: £10.99 through £45.98 Select options This product has multiple variants. The options may be chosen on the product pageOur Ultimate Bait Boost Powder has been carefully formulated using our proprietary in-house bait boost additive. Starting with our premium bait boost powder as the base, we have incorporated a wide range of high-quality ingredients, additives, and enhancers. This ultra-soluble powder is rich in amino acids, vitamins, and trace elements, providing not only nutritional benefits but also acting as a potent antioxidant. Coupled with additional feed stimulants and attractive ingredients, this makes for a highly effective and devastating attractant powder.
Contains:
This versatile product is suitable for a variety of applications, including spod/stick/bait mixes, sprinkling over hook baits, pellets, boilies, adding to ground bait, method mixes, and even animal feeds.
Recommended usage: 1–2g per kg of base mix.