We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
12x15mm Wafter
Designed to lift the hook bait of the bottom but not lift hook
£2.99Select options
This product has multiple variants. The options may be chosen on the product page
Small, tapered rubbers that can be sleeved over any safety clip or inline lead stem. Available in translucent brown and translucent green. Supplied in packs of 10.
£12.49–£1,139.99Price range: £12.49 through £1,139.99Select options
This product has multiple variants. The options may be chosen on the product page
This soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
£12.98–£32.48Price range: £12.98 through £32.48Select options
This product has multiple variants. The options may be chosen on the product page
* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Packed full of amino acids, vitamins & trace elements
Stabilisation of the gastro-intestinal system
Contains Humulones & Lupulones (α- and β-acids from hops) with antioxidant and bacteriostatic effect
Formation of an additional protective barrier (biofilm) on the intestinal mucosa (infection barrier)
Support and relief for the immune system, reducing infections
Higher growth due to the high bioavailability of nucleic acids, nucleotides and nucleosides
Increased development and integrity of intestinal tissue
Contains a mixture of in house sweeteners
Powerful antibacterial and anti fungal additives included
Reduced microbial and fungal contamination
Contains citrus bioflavonoids
Recommended inclusion level is around 1 – 2g per kg base mix .
£14.99–£299.99Price range: £14.99 through £299.99Select options
This product has multiple variants. The options may be chosen on the product page
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
£24.98Select options
This product has multiple variants. The options may be chosen on the product page
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium Flexfit caps have become very popular in the industry with their unique design and unmatched comfort. We are proud to offer these remarkable caps. What sets Flexfit caps apart is their innovative stretchable elastic, ensuring a snug fit that contours perfectly to the shape of your head. This means you get a cap that not only looks great but feels great too, allowing you to wear it all day long without any discomfort. These come with a 3D embroidered logo.
Fabric
63% Polyester, 34% Cotton, 3% Elastane
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£10.99–£45.98Price range: £10.99 through £45.98Select options
This product has multiple variants. The options may be chosen on the product page
Our Ultimate Bait Boost Powder has been carefully formulated using our proprietary in-house bait boost additive. Starting with our premium bait boost powder as the base, we have incorporated a wide range of high-quality ingredients, additives, and enhancers. This ultra-soluble powder is rich in amino acids, vitamins, and trace elements, providing not only nutritional benefits but also acting as a potent antioxidant. Coupled with additional feed stimulants and attractive ingredients, this makes for a highly effective and devastating attractant powder.
This versatile product is suitable for a variety of applications, including spod/stick/bait mixes, sprinkling over hook baits, pellets, boilies, adding to ground bait, method mixes, and even animal feeds.
£8.99–£424.99Price range: £8.99 through £424.99Select options
This product has multiple variants. The options may be chosen on the product page
This Amino Anhydrous stim is a totally natural Betaine liquid and is one of the best examples on the market today. Due to the liquid being natural, unlike its synthetic counterpart, it cannot be overdone and fish go absolutely mad for the stuff. We have also incorporated minamino & fruit amino into this already highly attractive natural betaine liquid. This liquid is one not to be missed, can be used for soaking boilies, hook baits and floaters.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£2.75–£163.99Price range: £2.75 through £163.99Select options
This product has multiple variants. The options may be chosen on the product page
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£6.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Squeezing into solid bags
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Extremely attractive to fish
Climbs vertically in the water column
Leaves a distinct flat spot on the water’s surface, indicating feeding activity
12x15mm Wafters
£8.48
12x15mm Wafters
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
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Rig Sleeves
£2.99 Select options This product has multiple variants. The options may be chosen on the product pageSmall, tapered rubbers that can be sleeved over any safety clip or inline lead stem. Available in translucent brown and translucent green. Supplied in packs of 10.
Related Products
Soya Flour FFHT (Bipro 30)
£12.49 – £1,139.99Price range: £12.49 through £1,139.99 Select options This product has multiple variants. The options may be chosen on the product pageThis soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
• Protein content: 38%
• Fat content: 20%
Bait Boost Powder
£12.98 – £32.48Price range: £12.98 through £32.48 Select options This product has multiple variants. The options may be chosen on the product page* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Recommended inclusion level is around 1 – 2g per kg base mix .
Pure NHDC Sweetener Powder
£14.99 – £299.99Price range: £14.99 through £299.99 Select options This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
Flex Caps
£24.98 Select options This product has multiple variants. The options may be chosen on the product pageWe are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium Flexfit caps have become very popular in the industry with their unique design and unmatched comfort. We are proud to offer these remarkable caps. What sets Flexfit caps apart is their innovative stretchable elastic, ensuring a snug fit that contours perfectly to the shape of your head. This means you get a cap that not only looks great but feels great too, allowing you to wear it all day long without any discomfort. These come with a 3D embroidered logo.
Fabric
63% Polyester, 34% Cotton, 3% Elastane
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Ultimate Bait Boost Powder
£10.99 – £45.98Price range: £10.99 through £45.98 Select options This product has multiple variants. The options may be chosen on the product pageOur Ultimate Bait Boost Powder has been carefully formulated using our proprietary in-house bait boost additive. Starting with our premium bait boost powder as the base, we have incorporated a wide range of high-quality ingredients, additives, and enhancers. This ultra-soluble powder is rich in amino acids, vitamins, and trace elements, providing not only nutritional benefits but also acting as a potent antioxidant. Coupled with additional feed stimulants and attractive ingredients, this makes for a highly effective and devastating attractant powder.
Contains:
This versatile product is suitable for a variety of applications, including spod/stick/bait mixes, sprinkling over hook baits, pellets, boilies, adding to ground bait, method mixes, and even animal feeds.
Recommended usage: 1–2g per kg of base mix.
Amino Anhydrous Stim
£8.99 – £424.99Price range: £8.99 through £424.99 Select options This product has multiple variants. The options may be chosen on the product pageThis Amino Anhydrous stim is a totally natural Betaine liquid and is one of the best examples on the market today. Due to the liquid being natural, unlike its synthetic counterpart, it cannot be overdone and fish go absolutely mad for the stuff. We have also incorporated minamino & fruit amino into this already highly attractive natural betaine liquid. This liquid is one not to be missed, can be used for soaking boilies, hook baits and floaters.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Anchovy Concentrate
£2.75 – £163.99Price range: £2.75 through £163.99 Select options This product has multiple variants. The options may be chosen on the product pageAnchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Fish Slick Oils
£6.49 Select options This product has multiple variants. The options may be chosen on the product page*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.