We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
12x15mm Wafter
Designed to lift the hook bait of the bottom but not lift hook
£5.20 – £5.48Select options
This product has multiple variants. The options may be chosen on the product page
We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
Enhancing our in-house range of hook baits
Incorporating into ground baits and method mixes
Flavouring liquids and dyes
Adding to various baits or hook baits
Flavouring pellets
Flavouring liquids and glugs
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
£4.39 – £137.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Pure blood powder
Squid Meal
Kingfisher Red (Natural)
Ground bloodworm pellet powder
In house blend of milk proteins
Mixed ground pellet powder
Ground particle powder
Betaine
Newly sourced feed stimulants
Also
High in protein
Rich in valuable food source
Great for F1’s, carp, bream, tench, barbel
Packed with attraction & feed stimulants
Cost per kg
1kg – £4.40/kg
5kg – £3.40/kg
20kg – £2.63/kg
60kg – £2.29/kg
Tips
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£10.49 – £1,249.99Select options
This product has multiple variants. The options may be chosen on the product page
We are now extremely happy to be able to offer this pure full fat green lipped mussel powder, something we have been asked for more times than we can remember. This pure full fat version offers all the nutrient-rich natural oils alongside the highly attractive, very potent meaty shellfish aroma. This fantastic addictive is packed full of essential amino acids and contains a protein content in excess of 60%, This has been sourced from the leading producers in New Zealand, there isn’t a higher quality available.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
£4.99 – £199.99Select options
This product has multiple variants. The options may be chosen on the product page
This fantastic Pure NHDC liquid sweetener is a fantastic addition to any bait or liquid formulation. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 5 – 10ml per kg base mix.
£44.99Select options
This product has multiple variants. The options may be chosen on the product page
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled Polyester
Weight
280g/m²
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
£4.80 – £167.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our new Super – Sect Groundbait has been formulated with a some of the finest BSF (British solider fly) meal available, along with a mixture of highly attractive additives, mixed spices, cream enhancers, milk powders, our in-house bait boost powder & feed stimulants. Our BSF meal has been sourced from a biotechnology company, and leading insect producer for animal and plant nutrition. To do so, they chose to develop a unique and pioneering technology to rear and transform the Hermetia illucens (Black Soldier Fly) for animal and plant nutrition. More than 100 types of co-products evaluated and 200 recipes tested in order to design the substrate that today perfectly meets the nutritional needs of the larvae at each stage of development (Make sure your supply has been fed correctly & isn’t being fed any old waste). High in protein, healthy fats, and essential vitamins, it offers numerous environmental benefits, including reduced greenhouse gas emissions and lower land use. Rest assured our supplier is the leading manufacture of BSF products, their biotechnology facility is the largest BSF production plant in the world, with sections that could be mistaken for a science laboratory. Cutting edge R&D (Research & Development) never stops, over £10M has been invested in this department alone, over the last 4 years. Our supplier is serious about delivering the highest quality BSF products available on the planet just like we are serious about producing premium grade products. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Premium BSF Meal
In-house blend of spices & chilli powder
In house bait boost powder
In house blend of high end milk proteins
Ground pellet powder
Newly sourced feed stimulants
Betaine
Kermaine HD Powder
Spirulina
Nut products
Also
High in protein
Ultra soluble hydro powders
Rich in valuable food source
Great for F1’s, carp, bream, tench
Packed with attraction & feed stimulants
Packed with amino acids
Cost per kg
1kg – £4.80/kg
5kg – £3.80/kg
20kg – £3.12/kg
60kg – £2.78/kg
Tips
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£12.98 – £32.48Select options
This product has multiple variants. The options may be chosen on the product page
* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Packed full of amino acids, vitamins & trace elements
Stabilisation of the gastro-intestinal system
Contains Humulones & Lupulones (α- and β-acids from hops) with antioxidant and bacteriostatic effect
Formation of an additional protective barrier (biofilm) on the intestinal mucosa (infection barrier)
Support and relief for the immune system, reducing infections
Higher growth due to the high bioavailability of nucleic acids, nucleotides and nucleosides
Increased development and integrity of intestinal tissue
Contains a mixture of in house sweeteners
Powerful antibacterial and anti fungal additives included
Reduced microbial and fungal contamination
Contains citrus bioflavonoids
Recommended inclusion level is around 1 – 2g per kg base mix .
12x15mm Wafters
£8.48
12x15mm Wafters
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Related Products
Flavour Enhancers
We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
Bloodstorm & Squid Meal Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
Full Fat GLM Powder
We are now extremely happy to be able to offer this pure full fat green lipped mussel powder, something we have been asked for more times than we can remember. This pure full fat version offers all the nutrient-rich natural oils alongside the highly attractive, very potent meaty shellfish aroma. This fantastic addictive is packed full of essential amino acids and contains a protein content in excess of 60%, This has been sourced from the leading producers in New Zealand, there isn’t a higher quality available.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
Pure NHDC Liquid Sweetener
This fantastic Pure NHDC liquid sweetener is a fantastic addition to any bait or liquid formulation. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 5 – 10ml per kg base mix.
Match Fishing Hoodies
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
White Drying Trays
White perforated stackable drying trays. Some are brand new, some have had light use and require a wipe down.
Gaps are approximately 0.5cm wide
This is for either 4 x trays or a pallets worth (approximately 80 trays).
Dimensions of individual trays:
8.1cm(d) x 56cm(l) x 37cm(w)
(10.8cm at its highest)
Super-Sect Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our new Super – Sect Groundbait has been formulated with a some of the finest BSF (British solider fly) meal available, along with a mixture of highly attractive additives, mixed spices, cream enhancers, milk powders, our in-house bait boost powder & feed stimulants. Our BSF meal has been sourced from a biotechnology company, and leading insect producer for animal and plant nutrition. To do so, they chose to develop a unique and pioneering technology to rear and transform the Hermetia illucens (Black Soldier Fly) for animal and plant nutrition. More than 100 types of co-products evaluated and 200 recipes tested in order to design the substrate that today perfectly meets the nutritional needs of the larvae at each stage of development (Make sure your supply has been fed correctly & isn’t being fed any old waste). High in protein, healthy fats, and essential vitamins, it offers numerous environmental benefits, including reduced greenhouse gas emissions and lower land use. Rest assured our supplier is the leading manufacture of BSF products, their biotechnology facility is the largest BSF production plant in the world, with sections that could be mistaken for a science laboratory. Cutting edge R&D (Research & Development) never stops, over £10M has been invested in this department alone, over the last 4 years. Our supplier is serious about delivering the highest quality BSF products available on the planet just like we are serious about producing premium grade products. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
Bait Boost Powder
* This is now included in all of our in house mixes (ground baits, method mixes and all base mixes)
We have formulated a premium grade additive in-house. It contains a mixture of the highest quality additives available. One being a very high grade, high nucleotide yeast which consists of the cell contents and the cell walls of brewers’ yeast. These are extracted by gentle and effective hydrolysis processes from their natural matrix so that the individual cell components are able to optimally take their full effects and become easily available. This fantastic bait boost powder has also been formulated with two other additives that offer a very, very powerful antibacterial and anti fugal properties. The last two additives are a highly attractive feed stimulant with a mixture of sweetener’s. This is a definite for a long term bait, this will not only offer attraction and improve feed intake but will also help with protection from bacterial infections. This additive offers such a wide range of benefits for the welfare of the fish, helping them thrive, protecting them from disease and improving feed intake.
Recommended inclusion level is around 1 – 2g per kg base mix .