We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
12x15mm Wafter
Designed to lift the hook bait of the bottom but not lift hook
£2.75–£163.99Price range: £2.75 through £163.99Select options
This product has multiple variants. The options may be chosen on the product page
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£14.99–£299.99Price range: £14.99 through £299.99Select options
This product has multiple variants. The options may be chosen on the product page
We have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
£4.39–£137.48Price range: £4.39 through £137.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Pure blood powder
Squid Meal
Kingfisher Red (Natural)
Ground bloodworm pellet powder
In house blend of milk proteins
Mixed ground pellet powder
Ground particle powder
Betaine
Newly sourced feed stimulants
Also
High in protein
Rich in valuable food source
Great for F1’s, carp, bream, tench, barbel
Packed with attraction & feed stimulants
Cost per kg
1kg – £4.40/kg
5kg – £3.40/kg
20kg – £2.63/kg
60kg – £2.29/kg
Tips
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£12.98Select options
This product has multiple variants. The options may be chosen on the product page
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
£8.48Select options
This product has multiple variants. The options may be chosen on the product page
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£4.60–£159.98Price range: £4.60 through £159.98Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Meaty liver, fishmeal & yeast groundbait has been formulated with a blend of ingredients and fishmeal’s that bind well. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break. This highly attractive mix contains feed stimulants at desirable levels along with a high oil and protein content in the meaty products, Which leak of well into your swim. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Tuna meal
Meat Products
In house blend of milk proteins
In house blend of premium Chicken liver powder
Premium beef liver powder
Brocacel yeast
Turmeric
Betaine
Newly sourced feed stimulants
Also
High in protein
Rich in valuable food source
Great for F1’s, carp, bream, tench, barbel
Packed with attraction & feed stimulants
Packed with amino acids
Cost per kg
1kg – £4.60/kg
5kg – £3.60/kg
20kg – £3.00/kg
60kg – £2.66/kg
Tips
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£3.99–£1,499.99Price range: £3.99 through £1,499.99Select options
This product has multiple variants. The options may be chosen on the product page
We have just taken delivery of our newly formulated boosted bloodworm feed pellet’s, we have gone to great lengths to have these specially produced. We have included some high quality ingredients, additives & liquids into the new formulation, creating a highly attractive and nutritional pellet. The formulation contains a reasonable inclusion of pure blood powder, giving the finished pellet a much darker colour. We have also incorporated our premium LT-94 fishmeal, high quality yeast powders, in-house soluble amino acid supplement, in-house booster additive, premium liquid hydrolysates, fish oils & more. There really isn’t another pellet on the market that has these premium grade ingredients directly included inside the finished pellet. These one of kind pellets are something we have been extremely excited to produce and offer to all our lovely customers. We are confident these will become a firm favourite for many, along with our very own newly formulated and produced pure GLM pellets.
£7.49–£104.99Price range: £7.49 through £104.99Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quality ingredients and additives available. This mix has been crammed with a variety of mixed nuts, roasted peanut meal & soluble peanut protein flour adding instant attraction, if this isn’t enough we have also added a variety of premium grade yeast powders.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. Our new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
12x15mm Wafters
£8.48
12x15mm Wafters
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Related Products
Anchovy Concentrate
£2.75 – £163.99Price range: £2.75 through £163.99 Select options This product has multiple variants. The options may be chosen on the product pageAnchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Pure NHDC Sweetener Powder
£14.99 – £299.99Price range: £14.99 through £299.99 Select options This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
Bloodstorm & Squid Meal Groundbait
£4.39 – £137.48Price range: £4.39 through £137.48 Select options This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
Beanies
£12.98 Select options This product has multiple variants. The options may be chosen on the product pageWe are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These Premium beanies offer a soft-touch double layer knit and also include a thermal thinsulate lining and offers plenty of warmth for chilly temperatures. These come with an embroidered logo and are one size.
Fabric
100% Soft-touch acrylic
15mm Pop ups
£8.48 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Meaty Liver, Fishmeal & Yeast Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Meaty liver, fishmeal & yeast groundbait has been formulated with a blend of ingredients and fishmeal’s that bind well. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break. This highly attractive mix contains feed stimulants at desirable levels along with a high oil and protein content in the meaty products, Which leak of well into your swim. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
Bloodworm Pellets
We have just taken delivery of our newly formulated boosted bloodworm feed pellet’s, we have gone to great lengths to have these specially produced. We have included some high quality ingredients, additives & liquids into the new formulation, creating a highly attractive and nutritional pellet. The formulation contains a reasonable inclusion of pure blood powder, giving the finished pellet a much darker colour. We have also incorporated our premium LT-94 fishmeal, high quality yeast powders, in-house soluble amino acid supplement, in-house booster additive, premium liquid hydrolysates, fish oils & more. There really isn’t another pellet on the market that has these premium grade ingredients directly included inside the finished pellet. These one of kind pellets are something we have been extremely excited to produce and offer to all our lovely customers. We are confident these will become a firm favourite for many, along with our very own newly formulated and produced pure GLM pellets.
Ultimate Creamy Nut Stick & Bag Mix
£7.49 – £104.99Price range: £7.49 through £104.99 Select options This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quality ingredients and additives available. This mix has been crammed with a variety of mixed nuts, roasted peanut meal & soluble peanut protein flour adding instant attraction, if this isn’t enough we have also added a variety of premium grade yeast powders.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. Our new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
Cost per kg