We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
12x15mm Wafter
Designed to lift the hook bait of the bottom but not lift hook
£3.99–£182.49Price range: £3.99 through £182.49Select options
This product has multiple variants. The options may be chosen on the product page
Pure Blood Powder has high nutritional qualities making this an excellent bait ingredient. Blood powder will help to bind baits and also has hardening properties. Can be used with great success for long term baiting campaigns and will give a red finish to baits. (protein Content 92%)
Recommend inclusion level is up to 10% – (100g) per kg base mix.
£6.98–£1,999.99Price range: £6.98 through £1,999.99Select options
This product has multiple variants. The options may be chosen on the product page
Monopropylene Glycol (USP/EP Grade)
Experience unmatched quality and reliability with our Monopropylene Glycol (MPG). A premium-grade, clear and colourless liquid with 99.8%+ purity, trusted by leading bait manufacturers and serious home bait makers alike.
Specially refined to food and pharmaceutical (USP/EP) standards, our MPG delivers outstanding consistency and performance in every application. It acts as a superior carrier for liquid flavours, sweeteners, and attractants, ensuring even distribution and enhanced bait attraction throughout mixes, hookbaits, and liquid foods.
Its hygroscopic properties help lock in moisture for optimal bait texture, while its natural stabilising preservative protects your products from spoilage. This extends freshness and shelf life without compromising quality.
Key Benefits:
Exceptional Purity (99.8%–100%) – Ultra-refined to food and pharmaceutical standards for complete peace of mind.
Professional-Grade Carrier – Distributes and binds flavours and attractors evenly for consistent bait performance.
Built-In Preservation – Extends shelf life and maintains freshness naturally.
Perfect for commercial production or advanced home bait making, our MPG provides the trusted foundation for consistent, long-lasting bait quality.
Manufactured to our exact specifications, this top-grade preservative delivers excellent results in ready-made boilies, pop-ups, and other shelf-life baits. For best performance, allow baits to dry thoroughly before use. Typically a minimum of 48 hours, or longer in cooler, more humid conditions — to minimise moisture and prevent mould growth.
£2.75–£157.98Price range: £2.75 through £157.98Select options
This product has multiple variants. The options may be chosen on the product page
Liver Concentrate flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£4.39–£137.48Price range: £4.39 through £137.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Pure blood powder
Squid Meal
Kingfisher Red (Natural)
Ground bloodworm pellet powder
In house blend of milk proteins
Mixed ground pellet powder
Ground particle powder
Betaine
Newly sourced feed stimulants
Also
High in protein
Rich in valuable food source
Great for F1’s, carp, bream, tench, barbel
Packed with attraction & feed stimulants
Cost per kg
1kg – £4.40/kg
5kg – £3.40/kg
20kg – £2.63/kg
60kg – £2.29/kg
Tips
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£12.49–£1,139.99Price range: £12.49 through £1,139.99Select options
This product has multiple variants. The options may be chosen on the product page
This soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
£2.48–£129.98Price range: £2.48 through £129.98Select options
This product has multiple variants. The options may be chosen on the product page
Pear Drops Concentrate.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£8.99–£424.99Price range: £8.99 through £424.99Select options
This product has multiple variants. The options may be chosen on the product page
This Amino Anhydrous stim is a totally natural Betaine liquid and is one of the best examples on the market today. Due to the liquid being natural, unlike its synthetic counterpart, it cannot be overdone and fish go absolutely mad for the stuff. We have also incorporated minamino & fruit amino into this already highly attractive natural betaine liquid. This liquid is one not to be missed, can be used for soaking boilies, hook baits and floaters.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£7.49–£6,899.99Price range: £7.49 through £6,899.99Select options
This product has multiple variants. The options may be chosen on the product page
This is one many have been patiently waiting for. We have managed to source an absolutely outstanding premium grade hydrolysed yeast liquid. With the very well know and used Celmanax Yeast liquid being harder and harder to source, we thought we better get something in place. This fantastic 100% soluble yeast liquid contains 25% protein and contains a high level of small peptides , free form amino acids, minerals & vitamins creating an highly attractive & palatable liquid yeast.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
£4.49–£7,949.99Price range: £4.49 through £7,949.99Select options
This product has multiple variants. The options may be chosen on the product page
*New supply, this liver powder is slightly finer in texture and contains a higher protein level.
This hydrolysed liver powder is derived from chicken and is a great addition to any bait, great for pretty much any bait application. This highly attractive/Soluble liver powder has great palpability and nutritional properties hence being used in the fishing bait industry for as long as we can remember, definitely not one to be missed, especially during the colder months.
Recommended inclusion level is up to 100g per kg base mix, depending on other solubles being used within your mix.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
12x15mm Wafters
£8.48
12x15mm Wafters
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Recently Viewed Products
Pure Blood Powder
£3.99 – £182.49Price range: £3.99 through £182.49 Select options This product has multiple variants. The options may be chosen on the product pagePure Blood Powder has high nutritional qualities making this an excellent bait ingredient. Blood powder will help to bind baits and also has hardening properties. Can be used with great success for long term baiting campaigns and will give a red finish to baits. (protein Content 92%)
Recommend inclusion level is up to 10% – (100g) per kg base mix.
Related Products
Monopropylene Glycol (MPG)
£6.98 – £1,999.99Price range: £6.98 through £1,999.99 Select options This product has multiple variants. The options may be chosen on the product pageMonopropylene Glycol (USP/EP Grade)
Experience unmatched quality and reliability with our Monopropylene Glycol (MPG). A premium-grade, clear and colourless liquid with 99.8%+ purity, trusted by leading bait manufacturers and serious home bait makers alike.
Specially refined to food and pharmaceutical (USP/EP) standards, our MPG delivers outstanding consistency and performance in every application. It acts as a superior carrier for liquid flavours, sweeteners, and attractants, ensuring even distribution and enhanced bait attraction throughout mixes, hookbaits, and liquid foods.
Its hygroscopic properties help lock in moisture for optimal bait texture, while its natural stabilising preservative protects your products from spoilage. This extends freshness and shelf life without compromising quality.
Key Benefits:
Exceptional Purity (99.8%–100%) – Ultra-refined to food and pharmaceutical standards for complete peace of mind.
Professional-Grade Carrier – Distributes and binds flavours and attractors evenly for consistent bait performance.
Built-In Preservation – Extends shelf life and maintains freshness naturally.
Perfect for commercial production or advanced home bait making, our MPG provides the trusted foundation for consistent, long-lasting bait quality.
Manufactured to our exact specifications, this top-grade preservative delivers excellent results in ready-made boilies, pop-ups, and other shelf-life baits. For best performance, allow baits to dry thoroughly before use. Typically a minimum of 48 hours, or longer in cooler, more humid conditions — to minimise moisture and prevent mould growth.
Liver Concentrate
£2.75 – £157.98Price range: £2.75 through £157.98 Select options This product has multiple variants. The options may be chosen on the product pageLiver Concentrate flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Bloodstorm & Squid Meal Groundbait
£4.39 – £137.48Price range: £4.39 through £137.48 Select options This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Bloodstorm & squid meal groundbait has been developed around bloodworm, pure blood products, Kingfisher Red (Natural) & Squid meal. Once mixed with water it has a deep red colour and will disperse water soluble attractors through the water layers of your swim. Along with the soluble pure blood powder we have also incorporated our in house blend of milk powders, Mixed ground pellet powder and ground particle powder. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. As well as our explosive hemp groundbait once this mix reaches the bottom it then explodes creating a red cloud of attraction. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
Soya Flour FFHT (Bipro 30)
£12.49 – £1,139.99Price range: £12.49 through £1,139.99 Select options This product has multiple variants. The options may be chosen on the product pageThis soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
• Protein content: 38%
• Fat content: 20%
Pear Drops Concentrate
£2.48 – £129.98Price range: £2.48 through £129.98 Select options This product has multiple variants. The options may be chosen on the product pagePear Drops Concentrate.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Amino Anhydrous Stim
£8.99 – £424.99Price range: £8.99 through £424.99 Select options This product has multiple variants. The options may be chosen on the product pageThis Amino Anhydrous stim is a totally natural Betaine liquid and is one of the best examples on the market today. Due to the liquid being natural, unlike its synthetic counterpart, it cannot be overdone and fish go absolutely mad for the stuff. We have also incorporated minamino & fruit amino into this already highly attractive natural betaine liquid. This liquid is one not to be missed, can be used for soaking boilies, hook baits and floaters.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Hydrolysed Yeast Liquid
£7.49 – £6,899.99Price range: £7.49 through £6,899.99 Select options This product has multiple variants. The options may be chosen on the product pageThis is one many have been patiently waiting for. We have managed to source an absolutely outstanding premium grade hydrolysed yeast liquid. With the very well know and used Celmanax Yeast liquid being harder and harder to source, we thought we better get something in place. This fantastic 100% soluble yeast liquid contains 25% protein and contains a high level of small peptides , free form amino acids, minerals & vitamins creating an highly attractive & palatable liquid yeast.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
The recommended inclusion level is up to 30ml per kg base mix, depending on the amount of other liquids you might be adding.
All our liquid foods are of the highest grade available on the market.
Hydrolysed Liver Powder (CHX)
£4.49 – £7,949.99Price range: £4.49 through £7,949.99 Select options This product has multiple variants. The options may be chosen on the product page*New supply, this liver powder is slightly finer in texture and contains a higher protein level.
This hydrolysed liver powder is derived from chicken and is a great addition to any bait, great for pretty much any bait application. This highly attractive/Soluble liver powder has great palpability and nutritional properties hence being used in the fishing bait industry for as long as we can remember, definitely not one to be missed, especially during the colder months.
Recommended inclusion level is up to 100g per kg base mix, depending on other solubles being used within your mix.
Great multi-range product, useful for spod/stick/base/pellet mixes etc.
• Protein content: 65%
• Fat content: 19%
• Moisture: 3.7%