We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
12x15mm Wafter
Designed to lift the hook bait of the bottom but not lift hook
£9.98 – £49.99Select options
This product has multiple variants. The options may be chosen on the product page
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
£2.75 – £163.99Select options
This product has multiple variants. The options may be chosen on the product page
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£4.80 – £167.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our new Super – Sect Groundbait has been formulated with a some of the finest BSF (British solider fly) meal available, along with a mixture of highly attractive additives, mixed spices, cream enhancers, milk powders, our in-house bait boost powder & feed stimulants. Our BSF meal has been sourced from a biotechnology company, and leading insect producer for animal and plant nutrition. To do so, they chose to develop a unique and pioneering technology to rear and transform the Hermetia illucens (Black Soldier Fly) for animal and plant nutrition. More than 100 types of co-products evaluated and 200 recipes tested in order to design the substrate that today perfectly meets the nutritional needs of the larvae at each stage of development (Make sure your supply has been fed correctly & isn’t being fed any old waste). High in protein, healthy fats, and essential vitamins, it offers numerous environmental benefits, including reduced greenhouse gas emissions and lower land use. Rest assured our supplier is the leading manufacture of BSF products, their biotechnology facility is the largest BSF production plant in the world, with sections that could be mistaken for a science laboratory. Cutting edge R&D (Research & Development) never stops, over £10M has been invested in this department alone, over the last 4 years. Our supplier is serious about delivering the highest quality BSF products available on the planet just like we are serious about producing premium grade products. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Premium BSF Meal
In-house blend of spices & chilli powder
In house bait boost powder
In house blend of high end milk proteins
Ground pellet powder
Newly sourced feed stimulants
Betaine
Kermaine HD Powder
Spirulina
Nut products
Also
High in protein
Ultra soluble hydro powders
Rich in valuable food source
Great for F1’s, carp, bream, tench
Packed with attraction & feed stimulants
Packed with amino acids
Cost per kg
1kg – £4.80/kg
5kg – £3.80/kg
20kg – £3.12/kg
60kg – £2.78/kg
Tips
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£10.49 – £1,249.99Select options
This product has multiple variants. The options may be chosen on the product page
We are now extremely happy to be able to offer this pure full fat green lipped mussel powder, something we have been asked for more times than we can remember. This pure full fat version offers all the nutrient-rich natural oils alongside the highly attractive, very potent meaty shellfish aroma. This fantastic addictive is packed full of essential amino acids and contains a protein content in excess of 60%, This has been sourced from the leading producers in New Zealand, there isn’t a higher quality available.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
£4.99 – £199.99Select options
This product has multiple variants. The options may be chosen on the product page
This fantastic Pure NHDC liquid sweetener is a fantastic addition to any bait or liquid formulation. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 5 – 10ml per kg base mix.
£4.39 – £137.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Marine Method Mix has been formulated with a very high percentage of highly attractive Marine Halibut powder. With the added feed stimulants, soluble Fishmeal pre-digested and in house blend of milk powders, this is one not to be missed. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£12.49 – £1,139.99Select options
This product has multiple variants. The options may be chosen on the product page
This soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
£4.99Select options
This product has multiple variants. The options may be chosen on the product page
Nutty Paste is part of our Sweet Creamy Nut Range.
These premium pastes have been expertly formulated using the purest ingredients, additives, liquids, and flavours available. Designed with both high attraction and feed stimulation in mind, they also boast exceptional nutritional properties, incorporating as many soluble additives and feed stimulants as possible.
Each paste contains our in-house bait boost powder, crafted from a blend of the highest quality yeasts. This includes high-nucleotide yeast, which consists of cell contents and cell walls of brewers’ yeast, extracted through gentle and effective hydrolysis processes. This allows the individual cell components to provide maximum benefits. The powder also features two additional additives with proven powerful antibacterial and anti-fungal properties, alongside potent feed stimulants.
Our custom-formulated in-house flavour enhancers are also incorporated. These are not your average flavours; they have been carefully developed using a variety of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant—resulting in highly attractive, taste-based flavours. Unlike flavours based solely on aroma which contain completely different chemicals, ours focus on taste, with chemical compounds selected specifically to create a pleasant taste.
All our flavours are suitable for inclusion in animal feed and feed boilies. We follow strict regulatory guidance, removing unnecessary chemicals. Certain chemicals are removed from the food & feed register for a reason, we follow the experts gudiance ensuring the safety of both humans and aquatic life.
Product Features:
Stabilised, shelf-life paste
Contains our premium-grade flavour enhancers (more info here)
12x15mm Wafters
£8.48
12x15mm Wafters
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old School Squid & Octopus (White), Old School Squid & Octopus (Fluoro Pink), Old School Squid & Octopus (Fluoro Yellow), Old School Squid & Octopus (Fluoro Orange), Pineapple (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Recently Viewed Products
Squid Addarome + Powder
This powerful squid addarome + powder packs a powerful punch (caution when opening in confined spaces, especially in you’re home). This is an old time classic Squid & octopus flavoured powder and aids with palatability. When using in conjunction with flavours/additives we recommend keeping to the lower side of the inclusion levels.
Recommended inclusion level is around 2-10g per kg base mix.
Related Products
Anchovy Concentrate
Anchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Super-Sect Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our new Super – Sect Groundbait has been formulated with a some of the finest BSF (British solider fly) meal available, along with a mixture of highly attractive additives, mixed spices, cream enhancers, milk powders, our in-house bait boost powder & feed stimulants. Our BSF meal has been sourced from a biotechnology company, and leading insect producer for animal and plant nutrition. To do so, they chose to develop a unique and pioneering technology to rear and transform the Hermetia illucens (Black Soldier Fly) for animal and plant nutrition. More than 100 types of co-products evaluated and 200 recipes tested in order to design the substrate that today perfectly meets the nutritional needs of the larvae at each stage of development (Make sure your supply has been fed correctly & isn’t being fed any old waste). High in protein, healthy fats, and essential vitamins, it offers numerous environmental benefits, including reduced greenhouse gas emissions and lower land use. Rest assured our supplier is the leading manufacture of BSF products, their biotechnology facility is the largest BSF production plant in the world, with sections that could be mistaken for a science laboratory. Cutting edge R&D (Research & Development) never stops, over £10M has been invested in this department alone, over the last 4 years. Our supplier is serious about delivering the highest quality BSF products available on the planet just like we are serious about producing premium grade products. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
Zig Rollers – 3 pack (TAZR3)
Full Fat GLM Powder
We are now extremely happy to be able to offer this pure full fat green lipped mussel powder, something we have been asked for more times than we can remember. This pure full fat version offers all the nutrient-rich natural oils alongside the highly attractive, very potent meaty shellfish aroma. This fantastic addictive is packed full of essential amino acids and contains a protein content in excess of 60%, This has been sourced from the leading producers in New Zealand, there isn’t a higher quality available.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
Pure NHDC Liquid Sweetener
This fantastic Pure NHDC liquid sweetener is a fantastic addition to any bait or liquid formulation. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 5 – 10ml per kg base mix.
Marine Method Mix
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our Marine Method Mix has been formulated with a very high percentage of highly attractive Marine Halibut powder. With the added feed stimulants, soluble Fishmeal pre-digested and in house blend of milk powders, this is one not to be missed. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break down. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Also
Cost per kg
Tips
Soya Flour FFHT (Bipro 30)
This soya flour isn’t (Trusoy) soya flour, we have sourced an alternative to see how it compares, it does contain the same protein and oil level as (Trusoy). It will make rolling easier as it has higher levels of oil and fats that also help baits to retain moisture.
Recommend inclusion level is up to 35% – (350g) per kg base mix.
• Protein content: 38%
• Fat content: 20%
Premium Paste
Nutty Paste is part of our Sweet Creamy Nut Range.
These premium pastes have been expertly formulated using the purest ingredients, additives, liquids, and flavours available. Designed with both high attraction and feed stimulation in mind, they also boast exceptional nutritional properties, incorporating as many soluble additives and feed stimulants as possible.
Each paste contains our in-house bait boost powder, crafted from a blend of the highest quality yeasts. This includes high-nucleotide yeast, which consists of cell contents and cell walls of brewers’ yeast, extracted through gentle and effective hydrolysis processes. This allows the individual cell components to provide maximum benefits. The powder also features two additional additives with proven powerful antibacterial and anti-fungal properties, alongside potent feed stimulants.
Our custom-formulated in-house flavour enhancers are also incorporated. These are not your average flavours; they have been carefully developed using a variety of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant—resulting in highly attractive, taste-based flavours. Unlike flavours based solely on aroma which contain completely different chemicals, ours focus on taste, with chemical compounds selected specifically to create a pleasant taste.
All our flavours are suitable for inclusion in animal feed and feed boilies. We follow strict regulatory guidance, removing unnecessary chemicals. Certain chemicals are removed from the food & feed register for a reason, we follow the experts gudiance ensuring the safety of both humans and aquatic life.
Product Features: