We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
First stage: Infusion with our in-house amino acid, feed-inducing stimulant
Second stage: Infusion with a mixture of sweeteners and betaine anhydrous liquid
Third stage: Infusion with our premium-grade, in-house flavour enhancers
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
£6.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Squeezing into solid bags
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Extremely attractive to fish
Climbs vertically in the water column
Leaves a distinct flat spot on the water’s surface, indicating feeding activity
£4.99 – £199.99Select options
This product has multiple variants. The options may be chosen on the product page
This fantastic Pure NHDC liquid sweetener is a fantastic addition to any bait or liquid formulation. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 5 – 10ml per kg base mix.
£3.99 – £1,499.99Select options
This product has multiple variants. The options may be chosen on the product page
We have just taken delivery of our newly formulated boosted bloodworm feed pellet’s, we have gone to great lengths to have these specially produced. We have included some high quality ingredients, additives & liquids into the new formulation, creating a highly attractive and nutritional pellet. The formulation contains a reasonable inclusion of pure blood powder, giving the finished pellet a much darker colour. We have also incorporated our premium LT-94 fishmeal, high quality yeast powders, in-house soluble amino acid supplement, in-house booster additive, premium liquid hydrolysates, fish oils & more. There really isn’t another pellet on the market that has these premium grade ingredients directly included inside the finished pellet. These one of kind pellets are something we have been extremely excited to produce and offer to all our lovely customers. We are confident these will become a firm favourite for many, along with our very own newly formulated and produced pure GLM pellets.
£2.50 – £129.98Select options
This product has multiple variants. The options may be chosen on the product page
Green Lipped Mussel Concentrate Flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
£4.80 – £167.48Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our new Super – Sect Groundbait has been formulated with a some of the finest BSF (British solider fly) meal available, along with a mixture of highly attractive additives, mixed spices, cream enhancers, milk powders, our in-house bait boost powder & feed stimulants. Our BSF meal has been sourced from a biotechnology company, and leading insect producer for animal and plant nutrition. To do so, they chose to develop a unique and pioneering technology to rear and transform the Hermetia illucens (Black Soldier Fly) for animal and plant nutrition. More than 100 types of co-products evaluated and 200 recipes tested in order to design the substrate that today perfectly meets the nutritional needs of the larvae at each stage of development (Make sure your supply has been fed correctly & isn’t being fed any old waste).  High in protein, healthy fats, and essential vitamins, it offers numerous environmental benefits, including reduced greenhouse gas emissions and lower land use. Rest assured our supplier is the leading manufacture of BSF products, their biotechnology facility is the largest BSF production plant in the world, with sections that could be mistaken for a science laboratory. Cutting edge R&D (Research & Development) never stops, over £10M has been invested in this department alone, over the last 4 years. Our supplier is serious about delivering the highest quality BSF products available on the planet just like we are serious about producing premium grade products. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Premium BSF Meal
In-house blend of spices & chilli powder
In house bait boost powder
In house blend of high end milk proteins
Ground pellet powder
Newly sourced feed stimulants
Betaine
Kermaine HD Powder
Spirulina
Nut products
AlsoÂ
High in protein
Ultra soluble hydro powders
Rich in valuable food source
Great for F1’s, carp, bream, tench
Packed with attraction & feed stimulants
Packed with amino acids
Cost per kg
1kg – £4.80/kg
5kg – £3.80/kg
20kg – £3.12/kg
60kg – £2.78/kg
Tips
 Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
£5.99 – £189.98Select options
This product has multiple variants. The options may be chosen on the product page
We are happy  to be able to offer the base liquid that is used widely in the fishing bait industry to create a hazy, foggy cloud. This liquid will disperse vertically through all the water layers creating a cloud of attraction throughout your swim.
We have left enough room in each squeezy bottle for you create your very own unique cloudy liquid. Simply add your own chosen liquids and flavours and shake well. We now offer all of our concentrated flavours in 30ml booster/sample bottles which allows you to create any flavour liquid you desire. For colouring we now also offer a selection of liquid dyes (highly concentrated) which can simply be added to the cloudy liquid until you achieve your own desired strength. You can also add many other liquids, the options are endless, please check all of our Amino & Betaine booster’s out along with the wide range of liquid food’s and hydrolysates we supply.
Happy formulating, tight lines.
Recommend flavour Inclusion: 10 drops being the lower inclusion & 4ml being the higher inclusion (For an 80ml bottle) . We recommend using a 5ml syringe and slowly adding until you achieve your desired strength. These are recommendations, more can be added if you feel the need.
Great multi-range product, Simply coat pellets, hook baits, boilies, stick mixes and so on.
Available in 40ml & 80ml squeeze bottles, along with 1L, 2.5L & 5L top up bottles.
£7.49Select options
This product has multiple variants. The options may be chosen on the product page
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Shake well before use
PVA-friendly
Applications:
Soaking baits and hook baits
ZIG foam
Adding to ground baits and method mixes
Coating boilies and pellets
Product Highlights:
Contains our premium-grade, in-house flavour enhancers (more info here)
Contains betaine anhydrous for additional attraction
Includes corn syrup for added sweetness and dispersion
£4.60 – £159.98Select options
This product has multiple variants. The options may be chosen on the product page
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Meaty liver, fishmeal & yeast groundbait has been formulated with a blend of ingredients and fishmeal’s that bind well. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break. This highly attractive mix contains feed stimulants at desirable levels along with a high oil and protein content in the meaty products, Which leak of well into your swim. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
Tuna meal
Meat Products
In house blend of milk proteins
In house blend of premium Chicken liver powder
Premium beef liver powder
Brocacel  yeast
Turmeric
Betaine
Newly sourced feed stimulants
AlsoÂ
High in protein
Rich in valuable food source
Great for F1’s, carp, bream, tench, barbel
Packed with attraction & feed stimulants
Packed with amino acids
Cost per kg
1kg – £4.60/kg
5kg – £3.60/kg
20kg – £3.00/kg
60kg – £2.66/kg
Tips
 Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
12mm Pop Ups
£8.48
12mm Pop Ups
Description
We are pleased to offer a premium range of hook baits, meticulously developed through extensive behind-the-scenes efforts in formulation. Our team has dedicated considerable time and expertise to carefully craft each flavour enhancer and feed stimulant liquid pack.
Our in-house flavour enhancers are formulated using a blend of high-quality, food-grade, and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, sweeteners, NHDC sweetener, and our proprietary soluble amino acid stimulant. These formulations are designed to be highly attractive and effective.
All our flavours are based on taste rather than aroma. Flavours formulated based on aroma utilise completely different chemicals, but our focus remains on creating flavours that taste pleasant rather than just smelling strong. While personal preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
Our hook baits undergo an intensive, three-stage, high-pressure vacuum infusion process. We believe this method is the only way to truly infuse liquids deep into the core of each bait:
These baits continuously release food signals from the liquid foods and stimulants, offering extended attraction, while also generating an investigation signal via pH change from one of our infused liquids.
We also provide our in-house 30ml flavour enhancers, ideal for boosting all types of baits.
Product features:
Additional information
Bloodworm (Deep Red), Blueberry & Mulberry (White), Blueberry & Mulberry (Fluoro Pink), Blueberry & Mulberry (Fluoro Yellow), Blueberry & Mulberry (Fluoro Orange), Sweet Creamy Nut (Light Brown), Fruit Sense + (White), Fruit Sense + (Fluoro Pink), Fruit Sense + (Fluoro Yellow), Fruit Sense + (Fluoro Orange ), Marine (Medium Brown), Ocean + (Medium Brown), Ocean + (Deep Red), Old school Squid & Octopus (White), Old school Squid & Octopus (Fluoro Pink), Old school Squid & Octopus (Fluoro Yellow), Old school Squid & Octopus (Fluoro Orange), Pineapple & N-Butyric (Standard Yellow), Spicy Crab & Cheesy garlic (Medium Brown), Spicy Pepparami (Bright Red), Sweet Squid (Black), Sweetcorn (Black), Sweetcorn (Standard Yellow), Tigernut (White), Tutti Fruity (Fluoro Orange)
Related Products
Fish Slick Oils
*Creamy Nut Fish Slick Oil is part of our Sweet Creamy Nut Range.
These enhanced oils are flavoured with our premium in-house flavour enhancers and are crafted to provide attraction throughout the entire water column. Additionally, these oils create a large, flat surface spot on the water, serving as an excellent visual indicator of feeding activity in your baited area.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.
Pure NHDC Liquid Sweetener
This fantastic Pure NHDC liquid sweetener is a fantastic addition to any bait or liquid formulation. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 5 – 10ml per kg base mix.
Bloodworm Pellets
We have just taken delivery of our newly formulated boosted bloodworm feed pellet’s, we have gone to great lengths to have these specially produced. We have included some high quality ingredients, additives & liquids into the new formulation, creating a highly attractive and nutritional pellet. The formulation contains a reasonable inclusion of pure blood powder, giving the finished pellet a much darker colour. We have also incorporated our premium LT-94 fishmeal, high quality yeast powders, in-house soluble amino acid supplement, in-house booster additive, premium liquid hydrolysates, fish oils & more. There really isn’t another pellet on the market that has these premium grade ingredients directly included inside the finished pellet. These one of kind pellets are something we have been extremely excited to produce and offer to all our lovely customers. We are confident these will become a firm favourite for many, along with our very own newly formulated and produced pure GLM pellets.
GLM Concentrate
Green Lipped Mussel Concentrate Flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
Super-Sect Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Our new Super – Sect Groundbait has been formulated with a some of the finest BSF (British solider fly) meal available, along with a mixture of highly attractive additives, mixed spices, cream enhancers, milk powders, our in-house bait boost powder & feed stimulants. Our BSF meal has been sourced from a biotechnology company, and leading insect producer for animal and plant nutrition. To do so, they chose to develop a unique and pioneering technology to rear and transform the Hermetia illucens (Black Soldier Fly) for animal and plant nutrition. More than 100 types of co-products evaluated and 200 recipes tested in order to design the substrate that today perfectly meets the nutritional needs of the larvae at each stage of development (Make sure your supply has been fed correctly & isn’t being fed any old waste).  High in protein, healthy fats, and essential vitamins, it offers numerous environmental benefits, including reduced greenhouse gas emissions and lower land use. Rest assured our supplier is the leading manufacture of BSF products, their biotechnology facility is the largest BSF production plant in the world, with sections that could be mistaken for a science laboratory. Cutting edge R&D (Research & Development) never stops, over £10M has been invested in this department alone, over the last 4 years. Our supplier is serious about delivering the highest quality BSF products available on the planet just like we are serious about producing premium grade products. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to breakdown. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
AlsoÂ
Cost per kg
Tips
Smart Cloudy Liquid
We are happy  to be able to offer the base liquid that is used widely in the fishing bait industry to create a hazy, foggy cloud. This liquid will disperse vertically through all the water layers creating a cloud of attraction throughout your swim.
We have left enough room in each squeezy bottle for you create your very own unique cloudy liquid. Simply add your own chosen liquids and flavours and shake well. We now offer all of our concentrated flavours in 30ml booster/sample bottles which allows you to create any flavour liquid you desire. For colouring we now also offer a selection of liquid dyes (highly concentrated) which can simply be added to the cloudy liquid until you achieve your own desired strength. You can also add many other liquids, the options are endless, please check all of our Amino & Betaine booster’s out along with the wide range of liquid food’s and hydrolysates we supply.
Happy formulating, tight lines.
Recommend flavour Inclusion: 10 drops being the lower inclusion & 4ml being the higher inclusion (For an 80ml bottle) . We recommend using a 5ml syringe and slowly adding until you achieve your desired strength. These are recommendations, more can be added if you feel the need.
Great multi-range product, Simply coat pellets, hook baits, boilies, stick mixes and so on.
Available in 40ml & 80ml squeeze bottles, along with 1L, 2.5L & 5L top up bottles.
NHDC, Amino & Betaine Flavour Enhancer
*Creamy Nut NDHC, Amino & Betaine Flavour Enhancer is part of our Sweet Creamy Nut Range.
Designed to deliver instant attraction to any bait, this formulation combines betaine anhydrous, amino acids, and pure NHDC to create a highly effective, feed-inducing liquid stimulant. Enhanced with our premium-grade, in-house flavour enhancers, it provides even more immediate appeal. Formulated with a thinner consistency, it soaks into bait rapidly and thoroughly—making it a bait’s best friend and one that fish will find hard to ignore.
Usage Instructions:
Applications:
Product Highlights:
Available in: 250ml bottles.
Meaty Liver, Fishmeal & Yeast Groundbait
Over the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Meaty liver, fishmeal & yeast groundbait has been formulated with a blend of ingredients and fishmeal’s that bind well. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break. This highly attractive mix contains feed stimulants at desirable levels along with a high oil and protein content in the meaty products, Which leak of well into your swim. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
AlsoÂ
Cost per kg
Tips