Related Products
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Blueberry Concentrate
£2.33 – £30.41Price range: £2.33 through £30.41 Select options This product has multiple variants. The options may be chosen on the product pageOur Blueberry Flavour Concentrate is a premium-quality, PG-based flavour designed specifically for carp bait making. Bursting with a rich, fruity blueberry profile, this highly concentrated flavour creates a distinctive aroma that stands out in the water, making it ideal for boilies, pop-ups, wafters, hook baits, glugs and liquid attractors.
Carefully formulated using nature-identical flavourings, it delivers both an authentic blueberry taste and a long-lasting fruity aroma, helping you create highly attractive carp baits for use all year round.
Recommended Inclusion Rates
For boilie base mixes, we recommend using 5–10ml per kg of base mix. If you’re using this flavour for the first time, make a small test batch and begin at the lower inclusion rate before increasing to suit your preferred flavour intensity.
For high-attract pop-ups and wafters, use up to 5ml per 1 egg mix. As every bait recipe is different, don’t hesitate to experiment until you achieve the perfect balance of flavour and attraction.
Blueberry Flavour for Glugs & Liquid Attractors
Our Blueberry Flavour Concentrate is ideal for making your own carp glugs, bait soaks and liquid attractors.
We recommend an inclusion rate of 2–5% (5–12ml per 250ml of liquid). Start at the lower rate and increase gradually until you achieve the desired aroma and flavour profile.
Hook Bait Booster Guide
For boosted hook baits, dilute the Blueberry Flavour Concentrate with our PVA Friendly Betaine Liquid, DMPT Liquid, or Glycerine (available in our Liquid Foods range).
A recommended starting point is 5% flavour (12ml per 250ml of booster liquid). This can be increased to create a stronger attractor if required. You can also combine the flavour with liquid foods, amino blends and other attractants to produce your own customised hook bait booster.
Premium Quality Blueberry Flavour
Unlike many bait flavours that focus primarily on aroma, our Blueberry Flavour Concentrate has been carefully developed to provide both an appetising blueberry taste and a rich fruity scent. This balanced formulation produces an attractive flavour profile that carp can detect, making it an excellent addition to homemade carp baits.
Suitable For
- Boilies
- Pop-Ups
- Wafters
- Hook Baits
- Glugs
- Liquid Attractors
- Bait Soaks
- Stick Mixes
- Groundbait
Safety Information
All of our concentrated bait flavours are manufactured using premium-quality ingredients. As with all concentrated flavours and liquids, use in a well-ventilated area and always wear suitable eye protection when handling.
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Meat Meal 55
£3.80 – £730.00Price range: £3.80 through £730.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageMeat Meal 55
Meat Meal 55 is a high-protein, processed animal protein ingredient produced in the UK from Category 3 animal by-products. It is manufactured exclusively from materials derived from animals passed fit for human consumption prior to processing, making it a safe, consistent and nutritionally valuable ingredient for all fishing bait and feed formulations.
This light brown, finely milled meal is produced from mixed species meat trimmings, fat, bones and offal, delivering a balanced protein and fat profile with excellent digestibility. With a controlled particle size (98% <2.0mm), Meat Meal 55 offers good handling characteristics and uniform blending in dry and wet formulations.
Typical Nutritional Profile (Dry Weight)
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Protein: ~55%
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Fat: 9–15%
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Ash: 23–29%
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Moisture: max 6%
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Free Fatty Acids (FFA): ~10%
Recommended Inclusion Level
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Up to 30%, depending on formulation requirements and nutritional targets
Meat Meal 55 is a reliable, cost-effective protein source for pet food manufacturers seeking consistent quality, regulatory compliance and strong nutritional performance.
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Full Fat GLM Powder
£9.16 – £1,175.00Price range: £9.16 through £1,175.00***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe are now extremely happy to be able to offer this pure full fat green lipped mussel powder, something we have been asked for more times than we can remember. This pure full fat version offers all the nutrient-rich natural oils alongside the highly attractive, very potent meaty shellfish aroma. This fantastic addictive is packed full of essential amino acids and contains a protein content in excess of 60%, This has been sourced from the leading producers in New Zealand, there isn’t a higher quality available.
Recommend inclusion level is up to 30g / 50g per kg base mix, some have also had great success with much higher inclusion rates.
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Match Fishing Hoodies
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Meaty Liver, Fishmeal & Yeast Groundbait
Rated 5.00 out of 5£3.83 – £133.32Price range: £3.83 through £133.32***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
Meaty liver, fishmeal & yeast groundbait has been formulated with a blend of ingredients and fishmeal’s that bind well. It has been designed to hold together allowing it to reach the bottom of the lake bed before it starts to break. This highly attractive mix contains feed stimulants at desirable levels along with a high oil and protein content in the meaty products, Which leak of well into your swim. Can be balled, cupped, used in method feeder, used as a stick mix or as a paste.
Contains
- Tuna meal
- Meat Products
- In house blend of milk proteins
- In house blend of premium Chicken liver powder
- Premium beef liver powder
- Brocacel yeast
- Turmeric
- Betaine
- Newly sourced feed stimulants
Also
- High in protein
- Rich in valuable food source
- Great for F1’s, carp, bream, tench, barbel
- Packed with attraction & feed stimulants
- Packed with amino acids
Cost per kg
- 1kg – £4.60/kg
- 5kg – £3.60/kg
- 20kg – £3.00/kg
- 60kg – £2.66/kg
Tips
- Remember our sweet whey powder can be used to add binding to any mix. Start by adding 5% – 50g per kg mix, you can then adjust accordingly. Adding more will increase the binding, vice versa adding less will decrease the break down time. This is to be added to the dry mix, then mixed very well before wetting.
- We recommend slowly adding water/liquid additives to any mix, be careful not to add too much water. A nice fluffy texture that still breaks down is ideal. Too much water can make a mix go hard. More water can always be added if required, but it can’t be removed.
- 1L pump spray bottle is ideal for wetting mixes, also great for mixing liquid additives with water before wetting mix.
- Once desired texture is achieved keep in an air tight bucket/container, this helps stop it from drying out.
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Creamy B+
£3.58 – £87.49Price range: £3.58 through £87.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageThis Creamy B+ (Double Strength) is more on the creamy side compared to our Milk E+ (which is still creamy but is based on vanilla & coconut), were this newly source version is based on dairy cream. These powder additives are widely used to enhance the palatability & intake of feeds & flavours, this highly attractive additive has been used in our industry for some time, it is made from a combination of Lactones and Aldehydes. when using in conjunction with other additives we recommend a starting point of 5-10g per kg base mix.
Recommended inclusion level is around 5-15g per kg base mix .
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Match Fishing Softshell
£54.16***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium softshell’s feature:
- Contrast zipper in centre front and on front pockets.
- Adjustable Velcro-straps at bottom sleeves and elastic cord at the hood and bottom seam.
- Tear-out neck label and separate woven size label.
- Zipper pullers in contrast colour. Replacement zipper pullers sold separately.
- Oeko-Tex 100 certifed.
- Waterproof 3000 / Moisture Vapour Permeability 3000 – tested according to ISO811:2018 and ASTM E96/96M
- Come with an embroidered logo
Fabric
100% Recycled PolyesterWeight280 gsmPlease refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Pure NHDC Sweetener Powder
£12.49 – £249.99Price range: £12.49 through £249.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .





Sweet Creamy Nut Hookbaits
£1.00
Sweet Creamy Nut Hookbaits
Description
SWEET CREAMY NUT HOOKBAITS
Pop-Ups • Wafters • Hard Hookers
Our Sweet Creamy Nut Hookbaits have been developed to perfectly complement the Sweet Creamy Nut boilie range, combining the same rich, creamy nut profile with a purpose-built hookbait formulation and our intensive three-stage high-pressure vacuum infusion process.
These aren’t simply standard hookbaits coated in flavour.
Considerable development has gone into the flavour enhancers, amino acid stimulants, sweeteners and liquid packages used within them, with each finished hookbait repeatedly vacuum infused to draw attraction deep into the core of the bait.
Available as Pop-Ups, Wafters and Hard Hookers, the range gives you the flexibility to fish the Sweet Creamy Nut profile across virtually any presentation.
THE SWEET CREAMY NUT PROFILE
The hookbaits carry the same distinctive sweet, creamy and naturally nutty profile developed for our Sweet Creamy Nut food bait.
Our flavour system has been developed in-house using carefully selected food-grade and feed-safe flavour components formulated primarily around taste, not aroma.
This is important to our approach.
We don’t formulate a hookbait simply to produce the strongest possible smell when the pot is opened. We want the flavour profile to provide a meaningful stimulus when a carp actually investigates, tastes and takes the bait.
That doesn’t mean they’re subtle on the nose — they smell incredible. The difference is that the profile is rich, sweet and creamy without relying on an aggressive concentration of aroma-led chemicals simply to create an overpowering smell.
THREE-STAGE HIGH-PRESSURE VACUUM INFUSION
Where these hookbaits really separate themselves is in the manufacturing process.
Every Sweet Creamy Nut Hookbait undergoes an intensive three-stage high-pressure vacuum infusion process.
Rather than simply soaking or coating the finished bait, each stage is designed to draw a different attraction package deep into its structure.
Stage 1 – Amino Acid Feed Stimulation
The first infusion introduces our proprietary 100% soluble amino acid feed-inducing stimulant, providing highly soluble food signals designed to encourage investigation and feeding.
Stage 2 – Sweetener, Betaine & Feeding Response
The second stage introduces a carefully balanced combination of sweeteners and Betaine Anhydrous liquid, adding another powerful taste and feeding stimulus to the bait.
Stage 3 – Sweet Creamy Nut Flavour Enhancement
The final infusion introduces our premium in-house Sweet Creamy Nut flavour enhancers, completing the distinctive taste profile and driving the liquid package deep into the hookbait.
It’s an extremely time-consuming process, but one we believe makes a genuine difference.
ATTRACTION FROM THE INSIDE OUT
Because the liquids are infused throughout the bait rather than simply applied to its surface, the hookbait contains attraction from the outside right through to the core.
Once submerged, the soluble amino acids, feeding stimulants, sweeteners, Betaine and flavour components can begin leaking into the surrounding water.
This provides an immediate signal while allowing attraction to continue releasing over an extended period.
One of our infused liquids also creates a localised pH shift, adding a further investigation signal around the hookbait.
The result is a hookbait designed to work on multiple levels:
Taste • Amino Acids • Feeding Stimulation • Soluble Leakage • pH Signal • Prolonged Attraction
POP-UPS
Our Sweet Creamy Nut Pop-Ups provide excellent buoyancy while carrying the full three-stage infused attraction package.
Ideal for a wide variety of presentations where dependable buoyancy and a highly attractive hookbait are required.
They maintain the distinctive Sweet Creamy Nut profile while allowing you to create a presentation that stands proud of the lakebed.
WAFTERS
Our Sweet Creamy Nut Wafters are designed to counterbalance the weight of the hook and create a light, responsive presentation.
This allows the hookbait to behave more naturally around the free offerings while retaining the concentrated attraction of our three-stage infusion process.
An excellent choice when you want something visually and behaviourally closer to a conventional bottom bait but with enhanced hookbait performance.
HARD HOOKERS
Our Sweet Creamy Nut Hard Hookers provide the same core flavour and attraction profile in a tougher, more durable hookbait.
They’re ideal when longer-term durability is required or when nuisance species and other aquatic life can make using a softer hookbait difficult.
Despite the harder structure, they still undergo our specialist infusion process, allowing the bait to release attraction while remaining securely presented for extended periods.
NOT YOUR AVERAGE HOOKBAIT
The Sweet Creamy Nut Hookbait range has been developed around exactly the same philosophy as the food bait itself:
Every ingredient has a purpose. Every process has a reason.
Rather than simply increasing flavour levels and calling it a hookbait, we’ve developed a dedicated formulation and attraction system around how the bait actually performs in the water.
Sweet Creamy Nut Hookbaits Feature:
Not simply coated. Not simply over-flavoured. Fully infused and built to fish.
Additional information
12mm Pop Up, 15mm Pop Up, 15mm Wafter, 18mm Wafter, 22mm wafter, 12x15mm Dumbell Wafter, 15mm Hard Hooker, 18mm Hard hooker, 22mm Hard Hooker
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Crunchy Kelp Meal
Kelp Meal is a natural ingredient that adds nutrition and texture to your carp bait. It contains a range of useful vitamins and minerals. These include vitamin B12, which many common bait ingredients lack.
Kelp Meal also adds a firm crunchy texture to finished baits. Carp use their powerful throat teeth to crush food as they feed. This extra crunch can make your bait more interesting and add another natural food signal.
You can use Kelp Meal in boilies, pastes and other carp bait mixes. It blends easily with other dry ingredients and works well in many base mix recipes.
Kelp Meal is ideal for bait makers who want to add a natural marine ingredient to their mix. It helps improve texture while adding valuable nutrients to the finished bait.
Recommended inclusion level: Add up to 15% (150g per kg of base mix).