Related Products
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Bubble Gum Concentrate
Rated 5.00 out of 5£2.33 – £137.49Price range: £2.33 through £137.49 Select options This product has multiple variants. The options may be chosen on the product pageBubble Gum Concentrate flavour.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Pure NHDC Sweetener Powder
£12.49 – £249.99Price range: £12.49 through £249.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageWe have sourced this fantastic pure NHDC sweetener, this has been brought in for use in a wide variety of our premium in house products. This fantastic sweetener has a slight cream taste and is around 1500/1800 times sweeter than table sugar. This ultra strong sweetener won’t leave any bitter after taste and lingers in the mouth for some time. An important synergetic quality of NHDC is the enhancing sweet effect if it is combined with other sweeteners. This is many times higher than if you solely use NHDC or a single sweetener. This is where the real power lies! It amplifies the perception of other sweeteners and flavours and is absolutely essential in every sweet bait. A high quality NHDC sweetener will leave a sensory feel in the mouth (almost like a fresh airwaves chewing gum).
Recommended inclusion level is around 0.1-0.5g per kg base mix .
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Monopropylene Glycol (MPG)
£6.66 – £2,666.66Price range: £6.66 through £2,666.66***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageMonopropylene Glycol (USP/EP Grade)
Experience unmatched quality and reliability with our Monopropylene Glycol (MPG). A premium-grade, clear and colourless liquid with 99.8%+ purity, trusted by leading bait manufacturers and serious home bait makers alike.
Specially refined to food and pharmaceutical (USP/EP) standards, our MPG delivers outstanding consistency and performance in every application. It acts as a superior carrier for liquid flavours, sweeteners, and attractants, ensuring even distribution and enhanced bait attraction throughout mixes, hookbaits, and liquid foods.
Its hygroscopic properties help lock in moisture for optimal bait texture, while its natural stabilising preservative protects your products from spoilage. This extends freshness and shelf life without compromising quality.
Key Benefits:
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Exceptional Purity (99.8%–100%) – Ultra-refined to food and pharmaceutical standards for complete peace of mind.
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Professional-Grade Carrier – Distributes and binds flavours and attractors evenly for consistent bait performance.
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Built-In Preservation – Extends shelf life and maintains freshness naturally.
Perfect for commercial production or advanced home bait making, our MPG provides the trusted foundation for consistent, long-lasting bait quality.
Manufactured to our exact specifications, this top-grade preservative delivers excellent results in ready-made boilies, pop-ups, and other shelf-life baits. For best performance, allow baits to dry thoroughly before use. Typically a minimum of 48 hours, or longer in cooler, more humid conditions — to minimise moisture and prevent mould growth.
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Peanut Concentrate
Rated 5.00 out of 5£3.21 – £283.32Price range: £3.21 through £283.32 Select options This product has multiple variants. The options may be chosen on the product pagePeanut flavour. We have tested many different peanut flavours and this one definitely stands out from the rest.
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is an oil based flavour which has been created with nature identical flavourings and has been carefully created to give a very appetising flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Match Zip Sweatshirt
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Anchovy Concentrate
£2.29 – £136.66Price range: £2.29 through £136.66 Select options This product has multiple variants. The options may be chosen on the product pageAnchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Ultimate Fish Stick & Bag Mix
£6.24 – £87.49Price range: £6.24 through £87.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageOver the last few years, we have worked tremendously hard sourcing only the highest quality ingredients, liquids, and additives available from all over the globe. Many of our new products are now exclusive to AA Baits, which allows us to formulate and offer the very best, premium quality in-house mixes, available on the market. That being said, we do keep a handful of specially sourced products close to our chest, making our mixes stand out from the rest 😉. In order for all our customers to receive a premium mix at a very fair price, we have always supplied direct. Cutting out the middle man allows us to operate using all our finest ingredients and stimulants. This also allows our finest products to be used at optimal levels.
These premium grade stick & bag mixes have been formulated with the highest quaintly ingredients and additives available. This mix has been crammed with a variety of premium grade fishmeal’s, some being 100% soluble adding instant attraction, if this isn’t enough we have also added Full fat GLM & Premium grade PET krill meal.We have also incorporated some semi buoyant ingredients allowing the mix to leave a trail of attraction through the water column, along with some of our in-house mini ultra mix pellet which offers a whopping 9 different pellets all with different break down times, keeping the fish grubbing around. One new bait boost powder is also incorporated offering fantastic nutrition, attraction & powerful antioxidant properties. This isn’t your usual mix.
Contains
- Full Fat GLM
- Blend of soluble fish proteins
- Blend of premium grade fishmeal’s
- Premium grade krill meal
- In-house blend of spices
- In house bait boost powder (View Here)
- In house blend of high end milk proteins
- Ground pellet powder
- Newly sourced feed stimulants
- Betaine
- Kermaine HD Powder
- In-house blend of sweeteners & enhancers
- Himalayan rock salt
- Crushed hemp seed
- Mini ultra mix pellets
- & more ( over 25 ingredients included)
Cost per kg
- 1kg – £7.49/kg
- 5kg – £6.49/kg
- 20kg – £5.25/kg
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Flavour Enhancers
£4.33 – £4.57Price range: £4.33 through £4.57 Select options This product has multiple variants. The options may be chosen on the product pageWe are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
- Enhancing our in-house range of hookbaits
- Incorporating into ground baits and method mixes
- Flavouring liquids and dyes
- Adding to various baits or hookbaits
- Flavouring pellets
- Flavouring liquids and glugs
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.





Match Fishing T-Shirts
£18.74
Match Fishing Hoodies
Description
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium t-shirts have been ring-spun and treated with an enzyme wash, which pre-shrinks the material and gives it a soft feeling. These also come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
Additional information
Small (Made to order), Medium, Large, XL, XXL, 3XL (Made to order), 4XL (Made to order)
Recently Viewed Products
Match Fishing Hoodies
Please be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium hoodies are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
50% Organic Cotton, 50% Recycled Polyester
Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.