Related Products
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Anchovy Concentrate
Price range: £2.29 through £136.66 Select options This product has multiple variants. The options may be chosen on the product pageAnchovy Flavour
Recommended inclusion levels are 5-10ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 5 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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Match Zip Sweatshirt
£37.49***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pagePlease be aware that “Made to order” items will extend your delivery time by at least five working days. We recommend ordering “Made to order” items separately if you require your goods sooner. Thank you for your understanding.
We are thrilled to introduce our latest offering — an exclusive collection of premium clothing. Our range features a variety of styles, including T-shirts, Polo-Shirts, hoodies, zipped sweatshirts, Soft shell jackets, beanies, and flex caps, with more styles coming soon. Designed to meet the needs of both casual and dedicated anglers, our primary goal was to ensure our valued customers receive clothing they will be proud to wear. That’s why we have prioritized quality and comfort in every piece. Our premium clothing range is a testament to our commitment to providing the very best products.
These premium full zip sweatshirts are seriously soft inside and out making them extremely comfortable and come with an embroidered logo.
Fabric
50% Organic Cotton, 50% Recycled PolyesterWeight280g/m²Please refer to the provided sizing chart to ensure the correct size is selected. Unfortunately, we are unable to offer a collection service for size exchanges. If an incorrect size is ordered, the item will need to be returned to our warehouse, and an additional delivery charge will apply for the correct item to be reshipped.
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Fluoro Green Bait Dye (Hi-Vis)
Price range: £4.99 through £33.33 Select options This product has multiple variants. The options may be chosen on the product pageThis powerful hi-viz green fluorescent colour is perfect for creating hi-viz hook baits. This dye is a non-soluble powder so provides a much longer lasting colour once in the water.
Recommended inclusion amount is up to 40g per 1kg pop up mix.
Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour), you may have to remove dark ingredients from your mix to achieve your required colour.
All our powdered colours are of the highest quality/grade available on the market.
This Dye is not for fish consumption and should only be used to produce hookbaits which will not be digested.
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Squid Concentrate
Price range: £2.29 through £308.33 Select options This product has multiple variants. The options may be chosen on the product pageThis squid flavour has a very potent fish aroma, another distinctive aroma you most definitely won’t forget.
Recommended inclusion levels are 4-8ml per kg base mix. When using a new flavour we always advise creating a small batch of baits and starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
For high attract pop ups & wafters we recommend adding up to 4 ml per 1 egg mix, some flavours are stronger than others so don’t be afraid to experiment.
When adding to your own glugs & liquids we recommend adding at 2% – 5% (5ml – 12ml flavour – 250ml glug), again when using a new flavour we always advise starting with the lower recommended level, you can then add more going forward until you achieve your desired aroma.
To boost your hook baits, you can use our PVA friendly Betaine liquid, DMPT liquid or Glycerine (all found under liquid foods) to dilute your chosen flavour down. Some anglers like to boost their hook baits with neat flavour whilst some like to dilute the strength down. We recommend adding the flavour at 5% (12ml flavour – 250ml booster liquid). This % can always be increased until you achieve your chosen strength. You can also add a wide variety of liquid foods etc adding more attraction to your unique booster.
All our concentrated flavours are of the highest grade/quality available on the market. As with all concentrated flavours and liquids, use in a well ventilated area and always wear safety glasses.
This is a PG based flavour which has been created with nature identical flavourings and has been carefully created to give flavour as well as the aroma (smell), some flavours out there are mainly based on aroma chemicals (smell), with the flavour not given much thought.
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1Kg Bait Bundle Builder
£20.82***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageAA Baits Bait Bundle Builder
Create your perfect bait combination with the AA Baits Bait Bundle Builder. Simply choose one product from each category below to build a custom bundle that’s tailored to your fishing style—all while saving compared to buying each item separately.
Your Bundle Includes:
- 1 × Pot of Hook Baits
- 1 × 250ml 3-in-1 Liquid
- 1 × Paste
- 1 × 30ml Flavour Enhancer
- 1 × 1kg Groundbait
Mix and match your favourite flavours to create a bait package that suits your next fishing session. Whether you’re targeting your local venue or trying something new, the AA Baits Pick & Mix Bait Bundle gives you the flexibility to fish with confidence.
Why Choose the AA Baits Bait Bundle Builder?
- Build your own custom bait bundle.
- Mix and match your favourite AA Baits products.
- Great value compared to buying each item individually.
- Ideal for anglers looking for a complete bait package.
Need More Information?
For full product descriptions, ingredients and available flavours, please visit the individual product categories below:
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Yellow Standard Dye (E102)
Price range: £16.66 through £183.32 Select options This product has multiple variants. The options may be chosen on the product pageYellow food grade colouring for adding to mixes.
- Recommended inclusion levels are 1-5 g/kg. Please note: This is the recommended starting amount. You can add less for a more washed out colour or add more for a brighter/darker colour. Also note you can only make mixes darker with colourants (Dark base mixes/ingredients will not turn into a lighter colour).
- This dye is Soluble.
- E102 Yellow dye is not permitted for feed purposes.
- All our powdered colours are of the highest quality/grade available on the market.
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N-Butyric Acid
Price range: £4.16 through £45.82***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageN-butyric acid is an outstanding carp attractor it is a totally natural organic acid which has a very pungent stinky aroma. It is normally found in rancid butter, parmesan cheese and vomit, and is completely water soluble which makes it a great additive to use during the cold water temperatures.
Recommended inclusion levels are 1 drop up to 1.5ml (30 drops) per kg base mix.
Caution: Keep away from children, pets and eyes. Do not inhale/ingest. Best wearing Latex gloves, be warned 1 drop of this N-Butyric on your hands or clothes and you won’t get rid of the aroma for quite a few days. Not girlfriend/wife friendly at all. Best used in a well ventilated room or outdoors.
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Cocoa Powder
Price range: £13.49 through £949.99***THIS PRODUCT IS NOT AVAILABLE IN YOUR COUNTRY***This product has multiple variants. The options may be chosen on the product pageCocoa Powder Light Brown – 10–12% Fat
Light Brown Cocoa Powder is a premium-grade, alkalised cocoa powder manufactured from carefully processed cocoa beans. With a cocoa butter content of 10–12%, it offers a smooth, classic cocoa profile alongside a light-to-medium brown colour, making it an extremely versatile ingredient for use within boilie, groundbait, stick mix and spod mix formulations.
Unlike natural cocoa powder, this product has been alkalised (Dutch processed) to reduce its natural acidity. This produces a smoother, more rounded cocoa taste and aroma while giving the powder its consistent light brown appearance.
The fine particle size allows it to disperse evenly throughout dry mixes, making it particularly useful where a consistent cocoa profile and colour are required throughout the finished bait.
With its distinctive chocolate aroma and palatability, cocoa powder works particularly well alongside milk proteins, birdfoods, nut meals, biscuit meals and sweet or creamy flavour profiles. It can also be incorporated at lower levels into fishmeal-based formulations to add another layer to the overall taste and aroma profile.
Key Features
- Premium alkalised cocoa powder
- 10–12% cocoa butter/fat content
- Fine light brown powder
- Smooth, rounded cocoa taste and aroma
- pH: 6.8–7.2
- Excellent fine particle size and dispersion
- Particularly suited to sweet, creamy, nut and birdfood formulations
- Can be used in boilies, groundbaits, stick mixes and spod mixes
Recommended Inclusion Rate
Boilie & Base Mixes: 2.5–10%
Groundbaits / Stick & Spod Mixes: Use as required depending on the desired aroma, taste and colour.
We recommend starting at the lower inclusion level and increasing gradually to suit your formulation. As with any powdered ingredient, higher inclusion rates can alter the binding, texture and rolling characteristics of a base mix.
Technical Specification
Appearance: Fine light brown powder
Flavour: Typical cocoa
Odour: Typical cocoa
Fat Content: 10–12%
pH: 6.8–7.2
Moisture: 5% maximum
Fineness: Minimum 99.5% below 75µm
Pack Size: 25kgStore in a clean, cool, dry and well-ventilated area, free from foreign odours and away from direct sunlight.
For optimum storage, the manufacturer recommends temperatures below 20°C and approximately 60% relative humidity.
Shelf Life: Up to 24 months from production when stored under the recommended conditions.
Intended for incorporation into animal/fish feed.
Unit E2, Russell Road, Rock Ferry, Birkenhead, CH42 1LU, UK
Flavour Enhancers
£4.33 – £4.57Price range: £4.33 through £4.57
Flavour Enhancers
Description
We are pleased to offer our in-house flavour enhancers in 30ml bottles equipped with a spray lid. These products are not your typical flavours; they have been meticulously formulated using a diverse range of food-grade and feed-safe ingredients, including oleoresins, essential oils, premium liquid hydrolysates, NHDC sweetener, and our proprietary soluble amino acid stimulant. This results in premium, highly attractive flavour enhancers designed to deliver optimal performance.
All our flavours are focused on taste rather than aroma. Unlike formulations based solely on scent—created with completely different chemical compounds—our priority is crafting flavours that taste pleasant and authentic. While preferences vary, this approach reflects our commitment to delivering safe effective products.
In addition, we exclusively offer flavours that are feed-safe, ensuring their suitability for inclusion in animal feeds and other applications. Our flavour house adhere’s strictly to regulatory standards, which does require removing certain chemicals from time to time, these chemicals are removed from the food & feed register for a reason. We follow the experts guidance and prioritise safety for both humans and aquatic life.
These versatile flavour enhancers can be applied across a wide range of uses, including:
All our concentrated flavours are manufactured to the highest grade and quality standards available on the market. As with all concentrated liquids, proper handling—including use in well-ventilated areas and wearing safety glasses—is essential for safety.
Additional information
Bloodworm, Blueberry & Mulberry, Cheesy Garlic & Chilli, Sweet Creamy Nut, Fruit Sense +, GLM & Krill, Marine, Meaty Liver, MSB, Ocean +, Old school Squid & Octopus, Pineapple, Scopex Marine, Spicy Crab & Cheesy garlic, Spicy Pepparami, Sweet Squid, Sweetcorn, Tigernut, Tutti Fruity